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Honeybalm Lip Balm

prices mostly outside the sweet spot ($5.04–$11.70) — Honeybalm Lip Balm doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 47

Market size 17Growth 5Conversion 48Competition 11Returns 98Price range 0Avg price 22Brand share 13Review moat 97Quality gap 80
This niche Category average · 2,481 niches

Is Honeybalm Lip Balm profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Honeybalm Lip Balm is a £69K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Honeybalm Lip Balm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -40.6% over the last 90 days and 3.8% of searches end in a purchase.

£69K

revenue / yr

Units sold / yr10K
Search volume / yr-40.6%224K
Conversion rate3.8%
Avg price£8.07

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers7 · 30
Top-5 product click share87%
Open market5%
Avg brand age20 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement44%
New entrants (1y)3· 0 succeeded
Avg rating4.2★
Avg reviews61

Top Honeybalm Lip Balm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

£0£10K£21K£31K£41K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

30

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

2%

  • Honeybalm56%
  • SNOCKOO21%
  • Mxlfdc7%
  • MADGININE6%
  • SALROAL5%
  • FunnAura3%
  • Open — no brand owns it (1 brand, 2%)

Honeybalm Lip Balm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume224KCVR3.8%Products9Brands7Top 5 Brands95%OOS Rate39.8%Rating4.2★Reviews61Avg BSR#638
23K18KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.9×

Top Honeybalm Lip Balm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • honeybalm73K/yr
  • honey balm40K/yr
  • honey lip balm21K/yr
  • honeybalm lip balm uk35K/yr
  • honey balm lip balm16K/yr
  • honey balm uk5K/yr
  • honeybalm lip balm6K/yr
  • honey pot lip balm5K/yr
  • honeybalm uk7K/yr
  • honey bee lip balm4K/yr

What reviews say buyers love and hate about Honeybalm Lip Balm

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Quality-Overall27%

Great quality, lip balm, set of 6

Soft Feel15%

She says they make her lips feel soft as well

Durability14%

It certainly moistens them and it lasts

Value For Money11%

Its very affordable

Ease Of Application8%

The applicator works effectively

What buyers complain about

93% of reviews
Moist/Dry29%

I also didn't find the lip balm very hydrating

Natural Ingredients14%

Not containing bees wax or anything natural at all

Functionality-Overall14%

it didn't stay on

Smell14%

Smell

Material Quality14%

Horrible just pure Vaseline

Honeybalm Lip Balm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
67%
2Product Condition
17%
3Natural Ingredients
17%

Common Honeybalm Lip Balm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Honeybalm Lip Balm 35/100 on Amazon United Kingdom — Skip it. The niche generates £69K/yr across 9 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -40.6% over the last 90 days.
Search demand for Honeybalm Lip Balm on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 10.9× the quietest.