Is honeybalm lip balm profitable to sell on Amazon United Kingdom?

The niche generates £69K/yr across 9 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -40.6%. Flapen's verdict: Skip it (35/100).

How competitive is the honeybalm lip balm niche?

7 brands and 30 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in honeybalm lip balm?

Top complaints mined from reviews: Moist/Dry, Natural Ingredients, Functionality-Overall. The return rate is 0.4%.

When does demand for honeybalm lip balm peak?

Demand peaks in Nov–Dec; the busiest month runs 10.9× the quietest.

What does it cost to enter the honeybalm lip balm niche?

Listings span £5.04–£11.70; the average listing price is £8.07 (sweet spot $15–$100). The average incumbent carries 61 reviews — the moat a new listing must climb.

honeybalm lip balm

Skip it

Prices mostly outside the sweet spot ($5.04–$11.70) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Incredible60.89

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£8.07

avg listing price — sweet spot $15–$100

Market size

Bad£69K

£69K/yr · 224K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Bad87%

top-5 click share — a locked-up shelf

Growth

Bad-40.6%

90-day search growth — must beat 0% to launch

Price range

Bad£5.04–£11.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, honeybalm lip balm is a £69K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

honeybalm lip balm market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £65K–£81K; units × avg price
Conversion rate: 3.8%
Avg BSR: #638
Page quality: 0%
Prime: 100%
Sponsored: 44%
Out of stock: 39.8%
Avg brand age: 20 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Honeybalm56%
SNOCKOO21%
Mxlfdc7%
MADGININE6%
SALROAL5%
FunnAura3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -40.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 10.9×

Open Trend

Top honeybalm lip balm search terms

honeybalm73K/yr -39.1%2.8% conv.
honey balm40K/yr -31.0%3.2% conv.
honey lip balm21K/yr -37.8%2.7% conv.
honeybalm lip balm uk35K/yr -56.8%4.0% conv.
honey balm lip balm16K/yr -46.2%3.8% conv.
honey balm uk5K/yr +43.1%3.6% conv.
honeybalm lip balm6K/yr -38.5%3.2% conv.
honey pot lip balm5K/yr -53.0%1.3% conv.
honeybalm uk7K/yr -45.2%3.4% conv.
honey bee lip balm4K/yr -54.4%4.5% conv.

All search terms

Top honeybalm lip balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Honeybalm Honey Lip balm with real honey

Honeybalm£6.484.6★143 rev

Honey Lip Balm Bee Lip Balm Honey Pot Design Beeswax Formula Lip Care for Dry Cracked Lips 6 PCS Honeybalm UK Moisturising Set for Daily & Overnight Use Gift

SNOCKOO£11.704.6★10 rev

Honeybalm Lavender Chamomille (6.5g Candy Cane)

Honeybalm£7.844.6★143 rev

Honeybalm 3PCS Honey Lip Balm Hydrating Repairing and Preventing Dryness Moisturizing Reduce Lip Lines and Wrinkles Lip Repair Protection

Mxlfdc£6.664.3★48 rev

3 Pcs Bee Balm Honeybalm Honey Lip Balm Honey Balm Uk Lips Bee Lip Balm For Day And Night Use With Lip Brush For Dry Flaky Cracked Lips For Both Men And Women (Vanilla/Strawberry/Honey)

MADGININE£8.263.9★23 rev

Newest

by launch date

FunnAura 6 PCS Honey Lip Balm Set Honey Bee Balm UK Lips for Moisturizing Preventing Dry Cracked

FunnAura£10.144 rev

7mo ago

Bee Lip Balm Honey Pot 4pcs Bee Lip Mask Moisturizing Overnight Hydrating Reduce Lip Lines Stocking Stuffers for Women Propolis Prevention Dry Cracked Lip Scrubs Plumping Exfoliator

SALROAL£7.966 rev

7mo ago

Honey Lip Balm Bee Lip Balm Honey Pot Design Beeswax Formula Lip Care for Dry Cracked Lips 6 PCS Honeybalm UK Moisturising Set for Daily & Overnight Use Gift

SNOCKOO£11.7010 rev

8mo ago

Honeybalm Lavender Chamomille (6.5g Candy Cane)

Honeybalm£7.84143 rev

1y ago

Honeybalm Lavender Chamomille (6.5g Red Pepper)

Honeybalm£8.58143 rev

1y ago

What buyers say about honeybalm lip balm

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Great quality, lip balm, set of 6”

Soft Feel15%

“She says they make her lips feel soft as well”

Durability14%

“It certainly moistens them and it lasts”

Value For Money11%

“Its very affordable”

Ease Of Application8%

“The applicator works effectively”

Smell8%

“The four different scents are all lovely”

Moist/Dry5%

“Each balm is super moisturising and keeps lips soft, smooth, and protected from dryness or cracking”

Design-Overall3%

“Lovely design”

Color3%

“The strawberry ones leave a slight pink tint”

Ease Of Use2%

“I still find it easy to use”

What buyers complain about

Moist/Dry29%

“I also didn't find the lip balm very hydrating”

Natural Ingredients14%

“Not containing bees wax or anything natural at all”

Functionality-Overall14%

“it didn't stay on”

Smell14%

“Smell”

Material Quality14%

“Horrible just pure Vaseline”

Ease Of Application7%

“however the application is just not for me”

Top return reasons

Advertised Vs Actual Product67%

Product Condition17%

Natural Ingredients17%

Common questions

Is honeybalm lip balm profitable to sell on Amazon United Kingdom?: The niche generates £69K/yr across 9 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -40.6%. Flapen's verdict: Skip it (35/100).
How competitive is the honeybalm lip balm niche?: 7 brands and 30 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in honeybalm lip balm?: Top complaints mined from reviews: Moist/Dry, Natural Ingredients, Functionality-Overall. The return rate is 0.4%.
When does demand for honeybalm lip balm peak?: Demand peaks in Nov–Dec; the busiest month runs 10.9× the quietest.
What does it cost to enter the honeybalm lip balm niche?: Listings span £5.04–£11.70; the average listing price is £8.07 (sweet spot $15–$100). The average incumbent carries 61 reviews — the moat a new listing must climb.