Honeybalm Lip Balm

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months

224K

Growth, 90 days vs prior 90

-40.6%

Conversion, latest week

3.8%

Market size, estimated

£69Ka year

Peak month

December10.9× the quietest month

Top search term

honeybalm73K searches a year

Listings sell for £8.07 on average, from £5.04 to £11.70. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £8.07 that is £4K to £6K a year per listing.

Average price

£8.07under the $15 to $100 sweet spot

Price range

£5.04–£11.70

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

£4K–£6K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 39.8% of listings are out of stock. The average listing ranks #638 within Lips. It carries 61 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

100%

Out of stock, average day

39.8%

Average rank

#638in Lips

Average rating

4.23 starsAmazon United Kingdom average 4.36 stars

Average reviews

61per listing

Listings tracked

9

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

20 months