honey shampoo
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.60–£20.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,120.35avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.64avg listing price — sweet spot $15–$100
Market size
Bad£58K£58K/yr · 230K searches
According to Flapen's Amazon United Kingdom niche tracking, honey shampoo is a £58K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
honey shampoo market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £61K–£76K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #1,231
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 57%
- Out of stock
- 3.4%
- Avg brand age
- 61 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
195
Top-5 brand share
87%
Top 20: 91%
Top-5 click share
43%
Top 20: 84%
Open market
4%
- Garnier70%
- L'ORÉAL9%
- --9%
- KRISP4%
- Native2%
- OGX1%
- Open — no brand owns it (5 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 54 weeks — +0.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top honey shampoo search terms
- garnier shampoo84K/yr
- garnier shampoo and conditioner37K/yr
- garnier ultimate blends26K/yr
- garnier ultimate blends shampoo18K/yr
- shampoo garnier12K/yr
- vanilla shampoo16K/yr
- ultimate blends shampoo12K/yr
- ultimate blends8K/yr
- vanilla shampoo and conditioner10K/yr
- garnier shampoo ultimate blends6K/yr
Top honey shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Garnier Ultimate Blends Shampoo & Conditioner Set | Sleek Restorer With Coconut Oil & Cocoa Butter Smoothing for Sleek Smooth Frizz-Free Hair | 360 ml |
Garnier£8.214.6★277 rev
Garnier Ultimate Blends Honey Treasures Shampoo 400ml
--£2.684.7★60 rev
Garnier Ultimate Blends Shampoo & Conditioner Set | Delicate Oat With Rice Cream & Oat Milk Soothing for Sensitive Scalp & Fragile Hair | 400 ml
Garnier£9.784.5★219 rev
Garnier Ultimate Blends Shampoo & Conditioner Set | Argan Richness With Moroccan Argan Oil and Almond Cream Nourishing for Dry Unruly Hair | 360 ml |
Garnier£8.304.4★205 rev
Garnier Ultimate Blends Coconut Oil & Cocoa Butter Shampoo 400ml
L'ORÉAL£2.874.6★40 rev
Newest
by launch date
Garnier Aloe Vera Hair Food Plumping Hair Care Routine Set - Conditioner 350ml and Mask 400ml Set For Dehydrated Hair Up to 100h Moisture
Garnier£15.496 rev
Vanilla Latte Shampoo and Conditioner Set 400ml x 2 | Fragranced Hair Care Duo | Smoothing & Nourishing | Adds Shine | Vegan Friendly
KRISP£5.946 rev
Garnier Keratin Sleek Shampoo for Dry Hair Prone to Frizz Up to 3 Days of Sleek & Shine with 4% Keratin Smoothing Complex and Argan Oil Shiny Hair Shampoo 200ml
Garnier£4.112 rev
Native Coconut & Vanilla Moisturizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)
Native£10.641,040 rev
Native Coconut & Vanilla Moisturizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free Dye Free (2 Pack 487ml each)
Native£20.771,040 rev
Trending
90-day click momentumGarnier Keratin Sleek Shampoo for Dry Hair Prone to Frizz Up to 3 Days of Sleek & Shine with 4% Keratin Smoothing Complex and Argan Oil Shiny Hair Shampoo 200ml
Garnier£4.115.0★
Garnier Aloe Vera Hair Food Plumping Hair Care Routine Set - Conditioner 350ml and Mask 400ml Set For Dehydrated Hair Up to 100h Moisture
Garnier£15.494.0★
Garnier Coconut Hair Food Smoothing Hair Care Routine Set - Shampoo 350ml Conditioner 350ml and Mask 400ml For Dry Curly Hair Up to 48h Anti-Frizz
Garnier£17.274.6★
Vanilla Latte Shampoo and Conditioner Set 400ml x 2 | Fragranced Hair Care Duo | Smoothing & Nourishing | Adds Shine | Vegan Friendly
KRISP£5.943.7★
Garnier Ultimate Blends Oat Shampoo 400ml
Garnier£2.704.3★
What buyers say about honey shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“It smells divine”
“felt incredibly soft”
“Good hair product”
“Great value”
“Its good your hair grows”
“It moisturises really well”
“really good lather on the shampoo”
“Definitely makes my hair feel silky smooth”
“cleaned my hair well”
“As advertised”
What buyers complain about
“Makes hair dry”
“Expensive”
“Stinks”
“my hair is mire greasy”
“Made my hair fall out”
“However it was a real struggle to open the pump and use it”
“Not best for my hair”
“The quality of the shampoo is horrible”
“Turned hair into a frizz ball”
“for the first time in my life I've had an allergic reaction to a shampoo”
Top return reasons
Common questions
- Is honey shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £58K/yr across 40 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the honey shampoo niche?
- 11 brands and 195 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in honey shampoo?
- Top complaints mined from reviews: Moist/Dry, Value For Money, Smell. The return rate is 0.1%.
- When does demand for honey shampoo peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the honey shampoo niche?
- Listings span £2.60–£20.77; the average listing price is £7.64 (sweet spot $15–$100). The average incumbent carries 4,120 reviews — the moat a new listing must climb.