Honey Shampoo
FailShoppers spend an estimated $58K a year here, so Honey Shampoo is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £58K/yr230K searches / yr
- 90-day growth
- +0.4%search demand this quarter
- Competition
- 43%top-5 click share · 11 brands · 195 sellers
Flapen Score
Honey Shampoo against its category
The dotted line is the Beauty average. Past it, Honey Shampoo is stronger. Inside it, weaker.
Market
The Honey Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Honey Shampoo 230K times last year and spent an estimated £58K. The top 5 brands take 87% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 230K
- Growth, 90 days vs prior 90
- +0.4%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £58Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- garnier shampoo84K searches a year
02 · Price
A sale here is worth £7.64.
Listings sell for £7.64 on average, from £2.60 to £20.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.64 that is £764 to £2K a year per listing.
- Average price
- £7.64under the $15 to $100 sweet spot
- Price range
- £2.60–£20.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £764–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,231 within Shampoos & Conditioners. It carries 4,120 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 95%
- Out of stock, average day
- 3.4%
- Average rank
- #1,231in Shampoos & Conditioners
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,120per listing
- Listings tracked
- 40
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Honey Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Garnier Ultimate Blends Shampoo & Conditioner Set | Sleek Restorer With Coconut Oil & Cocoa Butter Smoothing for Sleek Smooth Frizz-Free Hair | 360 ml |
- Price
- £8.21
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 6y ago

Garnier Ultimate Blends Honey Treasures Shampoo 400ml
- Price
- £2.68
- Rating
- 4.7/5
- Reviews
- 60
- Age
- 3y ago

Garnier Ultimate Blends Shampoo & Conditioner Set | Delicate Oat With Rice Cream & Oat Milk Soothing for Sensitive Scalp & Fragile Hair | 400 ml
- Price
- £9.78
- Rating
- 4.5/5
- Reviews
- 219
- Age
- 6y ago

Garnier Ultimate Blends Shampoo & Conditioner Set | Argan Richness With Moroccan Argan Oil and Almond Cream Nourishing for Dry Unruly Hair | 360 ml |
- Price
- £8.30
- Rating
- 4.4/5
- Reviews
- 205
- Age
- 6y ago

Garnier Ultimate Blends Coconut Oil & Cocoa Butter Shampoo 400ml
- Price
- £2.87
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 3y ago
Trending
estimated 90-day click momentum
Garnier Keratin Sleek Shampoo for Dry Hair Prone to Frizz Up to 3 Days of Sleek & Shine with 4% Keratin Smoothing Complex and Argan Oil Shiny Hair Shampoo 200ml
- Price
- £4.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

Garnier Aloe Vera Hair Food Plumping Hair Care Routine Set - Conditioner 350ml and Mask 400ml Set For Dehydrated Hair Up to 100h Moisture
- Price
- £15.49
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago

Garnier Coconut Hair Food Smoothing Hair Care Routine Set - Shampoo 350ml Conditioner 350ml and Mask 400ml For Dry Curly Hair Up to 48h Anti-Frizz
- Price
- £17.27
- Rating
- 4.6/5
- Reviews
- 344
- Age
- 3y ago

Vanilla Latte Shampoo and Conditioner Set 400ml x 2 | Fragranced Hair Care Duo | Smoothing & Nourishing | Adds Shine | Vegan Friendly
- Price
- £5.94
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 6mo ago

Garnier Ultimate Blends Oat Shampoo 400ml
- Price
- £2.70
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 3y ago
Newest
by launch date
Garnier Aloe Vera Hair Food Plumping Hair Care Routine Set - Conditioner 350ml and Mask 400ml Set For Dehydrated Hair Up to 100h Moisture
- Price
- £15.49
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago

Vanilla Latte Shampoo and Conditioner Set 400ml x 2 | Fragranced Hair Care Duo | Smoothing & Nourishing | Adds Shine | Vegan Friendly
- Price
- £5.94
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 6mo ago

Garnier Keratin Sleek Shampoo for Dry Hair Prone to Frizz Up to 3 Days of Sleek & Shine with 4% Keratin Smoothing Complex and Argan Oil Shiny Hair Shampoo 200ml
- Price
- £4.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

Native Coconut & Vanilla Moisturizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)
- Price
- £10.64
- Rating
- 4.2/5
- Reviews
- 1,040
- Age
- 1y ago

Native Coconut & Vanilla Moisturizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free Dye Free (2 Pack 487ml each)
- Price
- £20.77
- Rating
- 4.2/5
- Reviews
- 1,040
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
195
Est. top-5 brand share
87%
Top 20: 91%
Est. top-5 click share
43%
Top 20: 84%
Open market
4%
- Garnier70%
- L'ORÉAL9%
- --9%
- KRISP4%
- Native2%
- OGX1%
- Open — no brand owns it (5 brands, 4%)
Demand
Honey Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Honey Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- garnier shampoo84K/yr
- garnier shampoo and conditioner37K/yr
- garnier ultimate blends26K/yr
- garnier ultimate blends shampoo18K/yr
- shampoo garnier12K/yr
- vanilla shampoo16K/yr
- ultimate blends shampoo12K/yr
- ultimate blends8K/yr
- vanilla shampoo and conditioner10K/yr
- garnier shampoo ultimate blends6K/yr
Reviews and returns
What reviews say buyers love and hate about Honey Shampoo
We read the reviews and the return reasons for every product selling here.
“Makes hair dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Honey Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









