Honey Shampoo
a small market ($58K/yr) — Honey Shampoo doesn't clear our bar today.
Flapen Score
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Is Honey Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Honey Shampoo is a £58K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 42/100.
Honey Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.4% over the last 90 days and 3.3% of searches end in a purchase.
£58K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 40 products
Top Honey Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Garnier Ultimate Blends Shampoo & Conditioner Set | Sleek Restorer With Coconut Oil & Cocoa Butter Smoothing for Sleek Smooth Frizz-Free Hair | 360 ml |
- Price
- £8.21
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 6y ago
Garnier Ultimate Blends Honey Treasures Shampoo 400ml
- Price
- £2.68
- Rating
- 4.7/5
- Reviews
- 60
- Age
- 3y ago
Garnier Ultimate Blends Shampoo & Conditioner Set | Delicate Oat With Rice Cream & Oat Milk Soothing for Sensitive Scalp & Fragile Hair | 400 ml
- Price
- £9.78
- Rating
- 4.5/5
- Reviews
- 219
- Age
- 6y ago
Garnier Ultimate Blends Shampoo & Conditioner Set | Argan Richness With Moroccan Argan Oil and Almond Cream Nourishing for Dry Unruly Hair | 360 ml |
- Price
- £8.30
- Rating
- 4.4/5
- Reviews
- 205
- Age
- 6y ago
Garnier Ultimate Blends Coconut Oil & Cocoa Butter Shampoo 400ml
- Price
- £2.87
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 3y ago
Trending
90-day click momentum
Garnier Keratin Sleek Shampoo for Dry Hair Prone to Frizz Up to 3 Days of Sleek & Shine with 4% Keratin Smoothing Complex and Argan Oil Shiny Hair Shampoo 200ml
- Price
- £4.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago
Garnier Aloe Vera Hair Food Plumping Hair Care Routine Set - Conditioner 350ml and Mask 400ml Set For Dehydrated Hair Up to 100h Moisture
- Price
- £15.49
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago
Garnier Coconut Hair Food Smoothing Hair Care Routine Set - Shampoo 350ml Conditioner 350ml and Mask 400ml For Dry Curly Hair Up to 48h Anti-Frizz
- Price
- £17.27
- Rating
- 4.6/5
- Reviews
- 344
- Age
- 3y ago
Vanilla Latte Shampoo and Conditioner Set 400ml x 2 | Fragranced Hair Care Duo | Smoothing & Nourishing | Adds Shine | Vegan Friendly
- Price
- £5.94
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 6mo ago
Garnier Ultimate Blends Oat Shampoo 400ml
- Price
- £2.70
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 3y ago
Newest
by launch dateGarnier Aloe Vera Hair Food Plumping Hair Care Routine Set - Conditioner 350ml and Mask 400ml Set For Dehydrated Hair Up to 100h Moisture
- Price
- £15.49
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago
Vanilla Latte Shampoo and Conditioner Set 400ml x 2 | Fragranced Hair Care Duo | Smoothing & Nourishing | Adds Shine | Vegan Friendly
- Price
- £5.94
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 6mo ago
Garnier Keratin Sleek Shampoo for Dry Hair Prone to Frizz Up to 3 Days of Sleek & Shine with 4% Keratin Smoothing Complex and Argan Oil Shiny Hair Shampoo 200ml
- Price
- £4.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago
Native Coconut & Vanilla Moisturizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)
- Price
- £10.64
- Rating
- 4.2/5
- Reviews
- 1,040
- Age
- 1y ago
Native Coconut & Vanilla Moisturizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free Dye Free (2 Pack 487ml each)
- Price
- £20.77
- Rating
- 4.2/5
- Reviews
- 1,040
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 rising
Sellers
195
Top-5 brand share
87%
Top 20: 91%
Top-5 click share
43%
Top 20: 84%
Open market
4%
- Garnier70%
- L'ORÉAL9%
- --9%
- KRISP4%
- Native2%
- OGX1%
- Open — no brand owns it (5 brands, 4%)
Honey Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Honey Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- garnier shampoo84K/yr
- garnier shampoo and conditioner37K/yr
- garnier ultimate blends26K/yr
- garnier ultimate blends shampoo18K/yr
- shampoo garnier12K/yr
- vanilla shampoo16K/yr
- ultimate blends shampoo12K/yr
- ultimate blends8K/yr
- vanilla shampoo and conditioner10K/yr
- garnier shampoo ultimate blends6K/yr
What reviews say buyers love and hate about Honey Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“It smells divine”
“felt incredibly soft”
“Good hair product”
“Great value”
“Its good your hair grows”
What buyers complain about
50% of reviews“Makes hair dry”
“Expensive”
“Stinks”
“my hair is mire greasy”
“Made my hair fall out”
Honey Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Honey Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
