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Honey Shampoo

Fail

Shoppers spend an estimated $58K a year here, so Honey Shampoo is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£58K/yr230K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
43%top-5 click share · 11 brands · 195 sellers

Flapen Score

Honey Shampoo against its category

The dotted line is the Beauty average. Past it, Honey Shampoo is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honey Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Honey Shampoo 230K times last year and spent an estimated £58K. The top 5 brands take 87% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
230K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
3.3%
Market size, estimated
£58Ka year
Peak month
November1.3× the quietest month
Top search term
garnier shampoo84K searches a year

02 · Price

A sale here is worth £7.64.

Listings sell for £7.64 on average, from £2.60 to £20.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.64 that is £764 to £2K a year per listing.

Average price
£7.64under the $15 to $100 sweet spot
Price range
£2.60–£20.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£764–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,231 within Shampoos & Conditioners. It carries 4,120 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
95%
Out of stock, average day
3.4%
Average rank
#1,231in Shampoos & Conditioners
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,120per listing
Listings tracked
40

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Honey Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

195

Top-5 brand share

87%

Top 20: 91%

Top-5 click share

43%

Top 20: 84%

Open market

4%

  • Brand 170%
  • Brand 29%
  • Brand 39%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (5 brands, 4%)

Demand

Honey Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25JulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Honey Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garnier shampoo84K/yr
  • garnier shampoo and conditioner37K/yr
  • garnier ultimate blends26K/yr
  • garnier ultimate blends shampoo18K/yr
  • shampoo garnier12K/yr
  • vanilla shampoo16K/yr
  • ultimate blends shampoo12K/yr
  • ultimate blends8K/yr
  • vanilla shampoo and conditioner10K/yr
  • garnier shampoo ultimate blends6K/yr

Reviews and returns

What reviews say buyers love and hate about Honey Shampoo

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Smell”
12%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“Makes hair dry”
A buyer, on “Moist/Dry”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Honey Shampoo questions

Answered from the same tracked data.