Is honey oud profitable to sell on Amazon United Kingdom?

The niche generates £45K/yr across 17 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +52.1%. Flapen's verdict: Skip it (47/100).

How competitive is the honey oud niche?

3 brands and 23 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in honey oud?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.8%.

What does it cost to enter the honey oud niche?

Listings span £6.90–£21.84; the average listing price is £16.88 (sweet spot $15–$100). The average incumbent carries 7,858 reviews — the moat a new listing must climb.

honey oud

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great£16.88

avg listing price — sweet spot $15–$100

Growth

Good+52.1%

90-day search growth — must beat 0% to launch

Price range

Okay£6.90–£21.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad7,858.12

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£45K

£45K/yr · 76K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, honey oud is a £45K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

honey oud market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £42K–£51K; units × avg price
Conversion rate: 3.5%
Avg BSR: #685
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 4.2%
Avg brand age: 53 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Bella Vita Luxury88%
BELLAVITA6%
Victoria's Secret6%

Demand

Weekly Amazon search volume, last 34 weeks — +52.1% search growth over the last 90 days.

Open Trend

Top honey oud search terms

bellavita perfume for women46K/yr +78.2%3.4% conv.
victoria secret gift set9K/yr +23.1%0.1% conv.
bella vita perfume for women5K/yr -12.1%3.4% conv.
love spell victoria secret4K/yr -21.0%6.1% conv.
victoria secret love spell4K/yr +6.7%5.7% conv.
victoria secret gift sets for her8K/yr -33.7%0.0% conv.

All search terms

Top honey oud products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey Bergamot Oud & Amber Notes | Long Lasting Unisex Fragrance

Bella Vita Luxury£16.034.2★15,620 rev

Bellavita Luxury DATE Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Women | Floral Pink Pepper Jasmine and Moss Notes | Long Lasting Womens Day Special Fragrance

Bella Vita Luxury£16.564.0★3,073 rev

Bellavita Luxury Womens Gift Set with Date Senorita Glam & Rose | Floral Fruity Musky Rose White Floral Scent Profiles | Gift Set (4×20 ml) | Womens Perfume | Perfect Christmas & New Year Gift

Bella Vita Luxury£20.604.4★31,457 rev

Bellavita Luxury Unisex Perfume Gift Set with Honey Oud White Oud Skai and Fresh | 80ml | Perfume for Men and Women | Honey Artemisia Lemon Bergamot and Sweet Almond Notes | Womens Day Special

Bella Vita Luxury£20.654.3★21,817 rev

Bellavita Luxury Honey oud Eau de Parfum | 20 ml (0.7 fl.oz.) | Travel Size Perfume for Men and Women | Sweet Honey Bergamot Oud and Amber Notes | Long Lasting Unisex Fragrance

Bella Vita Luxury£8.203.9★3,057 rev

Newest

by launch date

Bellavita Luxury Womens Perfume Discovery Gift Set with Date Glam Diva Rose Hot Mess White Oud and Senorita | 56ml | Perfume for Women | Floral Fresh Fruity Scent Profile

Bella Vita Luxury£19.30898 rev

5mo ago

BellaVita Luxury DATE Eau de Parfum Travel Size Edition 20 ml | Long-Lasting Mini Perfumes for Women | Notes: Red Fruit Pink Pepper & Jasmine | Compact Pocket Perfume for Women | Cruelty-Free Perfume

Bella Vita Luxury£6.903,764 rev

5mo ago

Bellavita Luxury Honey oud Eau de Parfum | 20 ml (0.7 fl.oz.) | Travel Size Perfume for Men and Women | Sweet Honey Bergamot Oud and Amber Notes | Long Lasting Unisex Fragrance

Bella Vita Luxury£8.203,057 rev

6mo ago

Bellavita Luxury Vanilla Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Gourmet Coconut Vanilla and White Musk Notes | Womens Day Special

BELLAVITA£20.40844 rev

1y ago

Bellavita Luxury Magnetic for her Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Women | Floral-Gourmand Cassis Rose and Caramel Notes | Long Lasting Womens Fragrance

BELLAVITA£20.87168 rev

1y ago

What buyers say about honey oud

What buyers praise and complain about, mined from review topics.

What buyers love

Smell69%

“Amazing smell”

Value For Money9%

“Good value”

Quality-Overall4%

“Nice variety”

Durability4%

“It lasts all day”

Gifting Purpose3%

“Its gift”

Advertised Vs Actual Product3%

“I would say the description by the seller is very accurate”

Functionality-Overall1%

“It's good for 3 to 4 Hours”

Weight Light1%

“Its light and easy to wear during the summer months, I love that it leaves a trail behind long after you have left the room its become my signature scent and Ive no plans on changing it”

Size-Overall1%

“good size”

Suitability Hot Weather0%

“A great choice for evenings or cooler weather if you enjoy bold, sophisticated scents”

What buyers complain about

Smell47%

“Made me feel uneasy and the scent smells overwhelming, cheap and synthetic”

Durability16%

“Didn't last”

Value For Money7%

“Certainly not value for money”

Strength6%

“Too strong for me”

Quality-Overall3%

“It's cheap, and the bottle itself looks a bit tacky”

Leak-Proof3%

“Leaked all over”

Oily/Greasy1%

“Oily and stays on”

Hard Feel1%

“too hard”

Advertised Vs Actual Product1%

“It didnt say thay in the description only on the box when it arrived”

Comfort-Overall1%

“dont feel luxurious at all”

Top return reasons

Smell67%

Leak-Proof10%

Advertised Vs Actual Product4%

Quality-Overall4%

Value For Money3%

Durability2%

Defective Material/Parts2%