Skip to content

Honey Oud

Fail

The top 5 brands take 100% of clicks, so Honey Oud is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£45K/yr76K searches / yr
90-day growth
+52.1%search demand this quarter
Competition
65%top-5 click share · 3 brands · 23 sellers

Flapen Score

Honey Oud against its category

The dotted line is the Beauty average. Past it, Honey Oud is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honey Oud market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Honey Oud 76K times last year and spent an estimated £45K. All 3 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +52.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+52.1%
Conversion, latest week
3.5%
Market size, estimated
£45Ka year
Top search term
bellavita perfume for women46K searches a year

02 · Price

A sale here is worth £16.88.

Listings sell for £16.88 on average, from £6.90 to £21.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £16.88 that is £2K to £4K a year per listing.

Average price
£16.88inside the $15 to $100 sweet spot
Price range
£6.90–£21.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #685 within Fragrances. It carries 7,858 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#685in Fragrances
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,858per listing
Listings tracked
17

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Honey Oud products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 26%
  • Brand 36%

Demand

Honey Oud search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Jul · busiest ÷ quietest = 4.0× · 9 of 12 months tracked

Search terms

Top Honey Oud search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bellavita perfume for women46K/yr
  • victoria secret gift set9K/yr
  • bella vita perfume for women5K/yr
  • love spell victoria secret4K/yr
  • victoria secret love spell4K/yr
  • victoria secret gift sets for her8K/yr

Reviews and returns

What reviews say buyers love and hate about Honey Oud

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “Smell”
47%of negative reviews mention “Smell”
0.8%of orders come back
“Made me feel uneasy and the scent smells overwhelming, cheap and synthetic”
A buyer, on “Smell”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Honey Oud questions

Answered from the same tracked data.