Hocus Pocus Costume
FailDemand is soft, at -62.9% this quarter, so Hocus Pocus Costume is a Fail.
- Flapen Score
- 40 / 100Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 4740
- Market size
- £11K/yr142K searches / yr
- 90-day growth
- -62.9%search demand this quarter
- Competition
- 47%top-5 click share · 22 brands · 37 sellers
Flapen Score
Hocus Pocus Costume against its category
The dotted line is the Beauty average. Past it, Hocus Pocus Costume is stronger. Inside it, weaker.
Market
The Hocus Pocus Costume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hocus Pocus Costume 142K times last year and spent an estimated £11K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -62.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.
- Searches, last 12 months
- 142K
- Growth, 90 days vs prior 90
- -62.9%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £11Ka year
- Peak month
- October135.4× the quietest month
- Top search term
- hocus pocus costume67K searches a year
02 · Price
A sale here is worth £23.94.
Listings sell for £23.94 on average, from £8.02 to £50.90. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £23.94 that is £0 to £2K a year per listing.
- Average price
- £23.94inside the $15 to $100 sweet spot
- Price range
- £8.02–£50.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 5.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #4,554 within Hair Extensions, Wigs & Accessories. It carries 249 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 54%
- Out of stock, average day
- 16.8%
- Average rank
- #4,554in Hair Extensions, Wigs & Accessories
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 249per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Hocus Pocus Costume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
37
Top-5 brand share
55%
Top 20: 97%
Top-5 click share
47%
Top 20: 89%
Open market
40%
- Brand 123%
- Brand 212%
- Brand 39%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Hocus Pocus Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 135.4×
Search terms
Top Hocus Pocus Costume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hocus pocus costume67K/yr
- hocus pocus costume adult15K/yr
- sanderson sisters costume adults8K/yr
- winifred sanderson costume23K/yr
- hocus pocus costume kids18K/yr
- sanderson sisters costume kids5K/yr
- winifred sanderson costume adult6K/yr
Reviews and returns
What reviews say buyers love and hate about Hocus Pocus Costume
We read the reviews and the return reasons for every product selling here.
“Great quality, looks so good on”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hocus Pocus Costume questions
Answered from the same tracked data.