hocus pocus costume
Skip itSoft demand (-62.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£23.94avg listing price — sweet spot $15–$100
Review moat
Great248.93avg incumbent reviews — the moat a new listing must climb
Price range
Great£8.02–£50.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad5.2%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£11K£11K/yr · 142K searches
Growth
Bad-62.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hocus pocus costume is a £11K/yr Amazon United Kingdom market (142K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
hocus pocus costume market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £12K–£18K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #4,554
- Page quality
- 0%
- Prime
- 54%
- Sponsored
- 46%
- Out of stock
- 16.8%
- Avg brand age
- 40 months
- Avg seller age
- 216 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
37
Top-5 brand share
55%
Top 20: 97%
Top-5 click share
47%
Top 20: 89%
Open market
40%
- Euyehn23%
- Disguise12%
- UAZIHEEY9%
- Josamogre6%
- Lito Angels5%
- DELIVESS5%
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -62.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 135.4×
Top hocus pocus costume search terms
- hocus pocus costume67K/yr
- hocus pocus costume adult15K/yr
- sanderson sisters costume adults8K/yr
- winifred sanderson costume23K/yr
- hocus pocus costume kids18K/yr
- sanderson sisters costume kids5K/yr
- winifred sanderson costume adult6K/yr
Top hocus pocus costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Euyehn Women Winifred Sanderson Cosplay Costume Dress Womens Dress Cosplay Costume Witch With Wig Women Medieval Witch Cosplay Costume Dress For Halloween Adult Women-Green Witch Robe Dress
Euyehn£10.214.2★11 rev
Disguise womens Sarah Sanderson Costume Deluxe Official Disney Hocus Pocus Costume Sarah Dress Sarah Womens Size Medium (8-10)
Disguise£38.914.0★69 rev
UAZIHEEY Adults Sarah Sanderson Hooded Cloak Cape Sisters Womens Halloween Cosplay Costume Velvet Robe Purple XLarge
UAZIHEEY£9.894.4★162 rev
Josamogre Corset Dress for Women Bustier lace Skirt Tutu Set Plus Size Victorian Costume Black 3XL
Josamogre£17.404.0★159 rev
Lito Angels Girls Witch Elphaba Costume with Cape Gothic Deluxe Black Lace Tulle Dress Ball Gown for Halloween Masquerade Role Play Kids Age 4-5 Years
Lito Angels£20.174.4★83 rev
Newest
by launch date
Struts Adult Size Hocus Pocus Winifred Witch Long Green Velvet Hooded Cape
Struts£23.831 rev
Fancy Dress for Adults Women Zombie Costume Adult Goth Clothes Women Mother and Daughter Halloween Outfits Ghost Halloween Costumes Daphne Costume Adult Aesthetic Clothes Cloak
Yinguo£13.8567 rev
Lito Angels Girls Witch Elphaba Costume with Cape Gothic Deluxe Black Lace Tulle Dress Ball Gown for Halloween Masquerade Role Play Kids Age 4-5 Years
Lito Angels£20.1783 rev
SCARLET DARKNESS Ladies Gothic Viking Costume Cosplay Festival Party with Fish Bones Corset Tops Olive Green 14
SCARLET DARKNESS£24.3980 rev
DELIVESS Adults Renaissance Medieval Cape Velvet Hobbit Cloak for Halloween Party Victorian Capelet (25.6 Purple)
DELIVESS£17.611 rev
Trending
90-day click momentumJosamogre Corset Dress for Women Bustier lace Skirt Tutu Set Plus Size Victorian Costume Black 3XL
Josamogre£17.404.0★
SCARLET DARKNESS Ladies Gothic Viking Costume Cosplay Festival Party with Fish Bones Corset Tops Olive Green 14
SCARLET DARKNESS£24.394.4★
DELIVESS Adults Renaissance Medieval Cape Velvet Hobbit Cloak for Halloween Party Victorian Capelet (25.6 Purple)
DELIVESS£17.615.0★
Lito Angels Girls Witch Elphaba Costume with Cape Gothic Deluxe Black Lace Tulle Dress Ball Gown for Halloween Masquerade Role Play Kids Age 4-5 Years
Lito Angels£20.174.4★
CICOCI Adult Winifred Sanderson Costumes For Women Plus Size Witch Winifred Teeth Cosplay Outfits Halloween
CICOCI£38.744.7★
What buyers say about hocus pocus costume
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, looks so good on”
“Happy with the sizing”
Top return reasons
Common questions
- Is hocus pocus costume profitable to sell on Amazon United Kingdom?
- The niche generates £11K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -62.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the hocus pocus costume niche?
- 22 brands and 37 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 55% of demand.
- When does demand for hocus pocus costume peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 135.4× the quietest.
- What does it cost to enter the hocus pocus costume niche?
- Listings span £8.02–£50.90; the average listing price is £23.94 (sweet spot $15–$100). The average incumbent carries 249 reviews — the moat a new listing must climb.