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Himalayan Pink Salt

Fail

Prices span $2.07–$8.82, mostly outside the sweet spot, so Himalayan Pink Salt is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£496K/yr538K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
64%top-5 click share · 15 brands · 47 sellers

Flapen Score

Himalayan Pink Salt against its category

The dotted line is the Beauty average. Past it, Himalayan Pink Salt is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Himalayan Pink Salt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Himalayan Pink Salt 538K times last year and spent an estimated £496K. The top 5 brands take 74% of clicks. Demand peaks in Aug–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 538K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £496K a year.

Searches, last 12 months
538K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
16.2%
Market size, estimated
£496Ka year
Peak month
September1.5× the quietest month
Top search term
himalayan pink salt233K searches a year

02 · Price

A sale here is worth £5.70.

Listings sell for £5.70 on average, from £2.07 to £8.82. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £5.70 that is £17K to £23K a year per listing.

Average price
£5.70under the $15 to $100 sweet spot
Price range
£2.07–£8.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
£17K–£23K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #11 within Bath & Body. It carries 1,624 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
89%
Out of stock, average day
0.3%
Average rank
#11in Bath & Body
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,624per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Himalayan Pink Salt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

47

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

22%

  • Brand 124%
  • Brand 224%
  • Brand 313%
  • Brand 47%
  • Brand 57%
  • Brand 64%

Demand

Himalayan Pink Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.5×

Search terms

Top Himalayan Pink Salt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • himalayan pink salt233K/yr
  • pink salt86K/yr
  • himalayan salt66K/yr
  • pink himalayan salt53K/yr
  • hymalaya pink salt24K/yr
  • himalayan rock salt6K/yr
  • himalayan pink salt coarse7K/yr
  • salt himalayan pink4K/yr
  • coarse himalayan pink salt4K/yr
  • pink himalayan salt crystals2K/yr

Reviews and returns

What reviews say buyers love and hate about Himalayan Pink Salt

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
44%of negative reviews mention “Salt Content”
0.1%of orders come back
“Extremely salty”
A buyer, on “Salt Content”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Himalayan Pink Salt questions

Answered from the same tracked data.