highlighting kit
Skip itPrices mostly outside the sweet spot ($3.52–$9.23) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,457.89avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Avg price
Bad£6.02avg listing price — sweet spot $15–$100
Market size
Bad£65K£65K/yr · 183K searches
Price range
Bad£3.52–£9.23cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, highlighting kit is a £65K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
highlighting kit market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £60K–£75K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 2.7%
- Avg brand age
- 48 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
36
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
8%
- Jerome Russell47%
- WELLA19%
- LIVE12%
- Knight & Wilson7%
- XiangJunly3%
- RJMBMUP3%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top highlighting kit search terms
- highlighting kit54K/yr
- hair highlighting kit30K/yr
- highlight kit19K/yr
- blonde highlighting kit20K/yr
- highlights hair dye kit18K/yr
- hair streaking kit11K/yr
- highlight hair kit6K/yr
- streaking kit5K/yr
- highlight kit blonde5K/yr
- hair highlights4K/yr
Top highlighting kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jerome Russell Bblonde Highlighting Kit No.1 | Permanent Lightener
Jerome Russell£4.674.5★1,717 rev
Wella Hair Streaking Kit Natural Light Blonde
WELLA£5.524.5★2,508 rev
Schwarzkopf LIVE Intense Bleach 00H Hair Lightener Highlight Kit Highlights made simple Lightens up to 6 Levels Anti-Damage System
LIVE£5.493.8★24 rev
Jerome Russell Bblonde Maximum BALAYAGE KIT | Salon-Quality Sun-Kissed Highlights | Up To 7-Level Lift | Dual-Brush Precision System | Easy At-Home Balayage
Jerome Russell£7.504.4★1,260 rev
Knight & Wilson Colour-Freedom Cream Hair Bleach. Ammonia-Free Formula Lifts up to 8 Shades. Protects & Repairs While Lightening. Complete bleaching kit including Tint Bowl & Brush Packaging may vary
Knight & Wilson£9.234.3★4,270 rev
Newest
by launch dateSchwarzkopf LIVE Intense Bleach 00H Hair Lightener Highlight Kit Highlights made simple Lightens up to 6 Levels Anti-Damage System
LIVE£5.4924 rev
Schwarzkopf Creme Supreme L1++ Extreme Lightner Plus Permanent Hair Lightener Caring Lightener for Hair with 3-Step Bonding System Against Damage Neutralises Yellow Tones
Creme supreme£8.50226 rev
Jerome Russell Bblonde Maximum BALAYAGE KIT | Salon-Quality Sun-Kissed Highlights | Up To 7-Level Lift | Dual-Brush Precision System | Easy At-Home Balayage
Jerome Russell£7.501,260 rev
Jerome Russell BBlonde SMUDGE Root Blending Kit SUBTLE COOL
Jerome Russell£6.54126 rev
Jerome Russell BBlonde SMUDGE Root Blending Kit SUBTLE WARM
Jerome Russell£6.31126 rev
Trending
90-day click momentumSchwarzkopf LIVE Intense Bleach 00H Hair Lightener Highlight Kit Highlights made simple Lightens up to 6 Levels Anti-Damage System
LIVE£5.493.8★
Jerome Russell Bblonde Blonding Kit No.1 | Permanent Lightener
Jerome Russell£4.504.4★
Pre-punched with Holes Silicone Highlight Caps Hair Color Brush Set Professional Reusable Highlighting Caps with Hook Salon Hairdressing Dyeing Staining Tools for Women Men
RJMBMUP£6.873.9★
Schwarzkopf Creme Supreme L1++ Extreme Lightner Plus Permanent Hair Lightener Caring Lightener for Hair with 3-Step Bonding System Against Damage Neutralises Yellow Tones
Creme supreme£8.504.3★
Wella Hair Streaking Kit Natural Light Blonde
WELLA£5.524.5★
What buyers say about highlighting kit
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Easy to use”
“I was so impressed with the colour its exactly how I wanted it”
“It did the job”
“Good value”
“Worked really well even on box dye black hair”
“Fits nicely, covers youd head great”
“The instructions were clear”
“very gentle on hair”
“Hair stripper 👍 Good product”
What buyers complain about
“Colour change not as expected”
“Cap so big”
“the holes to big”
“Waste of money”
“Rubbish”
“No change in hair colour”
“hard to pierce useless”
“fried my hair”
“Didnt lighten followed insteuctions to the letter i wouldnt recommend”
“Honestly, this was completely useless on my hair”
Top return reasons
Common questions
- Is highlighting kit profitable to sell on Amazon United Kingdom?
- The niche generates £65K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the highlighting kit niche?
- 10 brands and 36 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in highlighting kit?
- Top complaints mined from reviews: Color, Size-Overall, Gap/Hole. The return rate is 0.2%.
- When does demand for highlighting kit peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the highlighting kit niche?
- Listings span £3.52–£9.23; the average listing price is £6.02 (sweet spot $15–$100). The average incumbent carries 1,458 reviews — the moat a new listing must climb.