Highlighting Kit
prices mostly outside the sweet spot ($3.52–$9.23) — Highlighting Kit doesn't clear our bar today.
Flapen Score
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Is Highlighting Kit profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Highlighting Kit is a £65K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 41/100.
Highlighting Kit: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.7% over the last 90 days and 5.9% of searches end in a purchase.
£65K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 18 products
Top Highlighting Kit products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Jerome Russell Bblonde Highlighting Kit No.1 | Permanent Lightener
- Price
- £4.67
- Rating
- 4.5/5
- Reviews
- 1,717
- Age
- 13y ago
Wella Hair Streaking Kit Natural Light Blonde
- Price
- £5.52
- Rating
- 4.5/5
- Reviews
- 2,508
- Age
- 16y ago
Schwarzkopf LIVE Intense Bleach 00H Hair Lightener Highlight Kit Highlights made simple Lightens up to 6 Levels Anti-Damage System
- Price
- £5.49
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 6mo ago
Jerome Russell Bblonde Maximum BALAYAGE KIT | Salon-Quality Sun-Kissed Highlights | Up To 7-Level Lift | Dual-Brush Precision System | Easy At-Home Balayage
- Price
- £7.50
- Rating
- 4.4/5
- Reviews
- 1,260
- Age
- 1y ago
Knight & Wilson Colour-Freedom Cream Hair Bleach. Ammonia-Free Formula Lifts up to 8 Shades. Protects & Repairs While Lightening. Complete bleaching kit including Tint Bowl & Brush Packaging may vary
- Price
- £9.23
- Rating
- 4.3/5
- Reviews
- 4,270
- Age
- 7y ago
Trending
90-day click momentumSchwarzkopf LIVE Intense Bleach 00H Hair Lightener Highlight Kit Highlights made simple Lightens up to 6 Levels Anti-Damage System
- Price
- £5.49
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 6mo ago
Jerome Russell Bblonde Blonding Kit No.1 | Permanent Lightener
- Price
- £4.50
- Rating
- 4.4/5
- Reviews
- 1,260
- Age
- 13y ago
Pre-punched with Holes Silicone Highlight Caps Hair Color Brush Set Professional Reusable Highlighting Caps with Hook Salon Hairdressing Dyeing Staining Tools for Women Men
- Price
- £6.87
- Rating
- 3.9/5
- Reviews
- 65
- Age
- 1y ago
Schwarzkopf Creme Supreme L1++ Extreme Lightner Plus Permanent Hair Lightener Caring Lightener for Hair with 3-Step Bonding System Against Damage Neutralises Yellow Tones
- Price
- £8.50
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Wella Hair Streaking Kit Natural Light Blonde
- Price
- £5.52
- Rating
- 4.5/5
- Reviews
- 2,508
- Age
- 16y ago
Newest
by launch dateSchwarzkopf LIVE Intense Bleach 00H Hair Lightener Highlight Kit Highlights made simple Lightens up to 6 Levels Anti-Damage System
- Price
- £5.49
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 6mo ago
Schwarzkopf Creme Supreme L1++ Extreme Lightner Plus Permanent Hair Lightener Caring Lightener for Hair with 3-Step Bonding System Against Damage Neutralises Yellow Tones
- Price
- £8.50
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Jerome Russell Bblonde Maximum BALAYAGE KIT | Salon-Quality Sun-Kissed Highlights | Up To 7-Level Lift | Dual-Brush Precision System | Easy At-Home Balayage
- Price
- £7.50
- Rating
- 4.4/5
- Reviews
- 1,260
- Age
- 1y ago
Jerome Russell BBlonde SMUDGE Root Blending Kit SUBTLE COOL
- Price
- £6.54
- Rating
- 3.8/5
- Reviews
- 126
- Age
- 1y ago
Jerome Russell BBlonde SMUDGE Root Blending Kit SUBTLE WARM
- Price
- £6.31
- Rating
- 3.8/5
- Reviews
- 126
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 flat
Sellers
36
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
8%
- Jerome Russell47%
- WELLA19%
- LIVE12%
- Knight & Wilson7%
- XiangJunly3%
- RJMBMUP3%
- Open — no brand owns it (4 brands, 8%)
Highlighting Kit demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Highlighting Kit search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- highlighting kit54K/yr
- hair highlighting kit30K/yr
- highlight kit19K/yr
- blonde highlighting kit20K/yr
- highlights hair dye kit18K/yr
- hair streaking kit11K/yr
- highlight hair kit6K/yr
- streaking kit5K/yr
- highlight kit blonde5K/yr
- hair highlights4K/yr
What reviews say buyers love and hate about Highlighting Kit
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Good quality”
“Easy to use”
“I was so impressed with the colour its exactly how I wanted it”
“It did the job”
“Good value”
What buyers complain about
68% of reviews“Colour change not as expected”
“Cap so big”
“the holes to big”
“Waste of money”
“Rubbish”
Highlighting Kit return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Highlighting Kit questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
