highlighting cap
Skip itPrices mostly outside the sweet spot ($3.47–$8.50) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Review moat
Great416.32avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad£79K£79K/yr · 172K searches
Avg price
Bad£5.17avg listing price — sweet spot $15–$100
Price range
Bad£3.47–£8.50cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, highlighting cap is a £79K/yr Amazon United Kingdom market (172K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
highlighting cap market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £78K–£103K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 3.1%
- Avg brand age
- 29 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
20
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
24%
- Kiiwah24%
- XiangJunly18%
- Scettar12%
- RJMBMUP11%
- mwellewm9%
- BIgGouannie3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top highlighting cap search terms
- highlighting cap65K/yr
- highlight cap31K/yr
- highlight cap and hook kit12K/yr
- hair dye cap11K/yr
- hair highlighting cap10K/yr
- highlights cap8K/yr
- streaking cap8K/yr
- highlighting cap and hook kit7K/yr
- bleach cap5K/yr
- hair cap for highlights6K/yr
Top highlighting cap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hair Coloring Highlighting Cap 2 Hair Disposable Tipping Frosting Cap with 2 Hook and Hair Coloring Brush for Dyeing Hair Salon Home Use
Kiiwah£4.374.2★1,927 rev
Hair Highlighting Cap and Hook Kit Silicone Reusable Streaking Caps for Hair Dye Coloring Staining No Holes
XiangJunly£3.523.2★320 rev
Punched Hole Silicone Highlight Hair Cap with Hair Coloring Brushes and Needle Highlighting Frosting Cap Highlight Cap Professional Salon Silicone Hairdressing Tools for Women Men
Scettar£5.593.9★883 rev
Silicone Highlighting Hair Cap Reusable Highlight Hat with Hook Hairdressing Dyeing Staining Tools Kit
mwellewm£7.144.0★110 rev
Pre-punched with Holes Silicone Highlight Caps Hair Color Brush Set Professional Reusable Highlighting Caps with Hook Salon Hairdressing Dyeing Staining Tools for Women Men
RJMBMUP£6.873.9★65 rev
Newest
by launch date
Punched Hole Silicone Highlighting Cap with Hook Needle Reusable Hair Dye Tool Kit Precise Balayage Ombre Highlights Application for Salon and Home Use Durable Colour Tinting Hair Cap
Mikloven£5.545 rev
Silicone Highlighting Cap with Pre Drilled Holes Reusable Professional Unisex Hair Streaking Cap with Hair Picking Hook for Hair Coloring Dyeing Staining Salon and Home Use (White 1 Pcs)
SHNOUMYULGNIYE£3.618 rev
Hair Highlighting Cap and Hook Kit Reusable Silicone Highlight Cap for Dye
YXinSYuan£3.7221 rev
12 PcsHair Highlighting Cap and Hook Kit Punched Hole Silicone Punch-free Hair Dye Caps Hair Highlight Cap and Hook Kit Professional Highlighter Caps Inclu Hairs Clips/Palette/Ear masks etc
Tiugbjkgk£5.54106 rev
Professional Highlighting Kit 1 Pcs Highlighting Cap with Needle and 3 Hair Coloring Brushes Silicone Highlight Cap Reusable Hair Highlighting Kit for Salon Silicone Hairdressing Tools for Women Men
Vierone£5.3137 rev
Trending
90-day click momentumPunched Hole Silicone Highlighting Cap with Hook Needle Reusable Hair Dye Tool Kit Precise Balayage Ombre Highlights Application for Salon and Home Use Durable Colour Tinting Hair Cap
Mikloven£5.542.9★
Hair Highlighting Cap and Hook Kit Reusable Silicone Highlight Cap for Dye
YXinSYuan£3.723.2★
Silicone Highlighting Cap with Pre Drilled Holes Reusable Professional Unisex Hair Streaking Cap with Hair Picking Hook for Hair Coloring Dyeing Staining Salon and Home Use (White 1 Pcs)
SHNOUMYULGNIYE£3.613.2★
Silicone Highlighting Hair Cap Reusable Highlight Hat with Hook Hairdressing Dyeing Staining Tools Kit
mwellewm£7.144.0★
12 PcsHair Highlighting Cap and Hook Kit Punched Hole Silicone Punch-free Hair Dye Caps Hair Highlight Cap and Hook Kit Professional Highlighter Caps Inclu Hairs Clips/Palette/Ear masks etc
Tiugbjkgk£5.543.5★
What buyers say about highlighting cap
What buyers praise and complain about, mined from review topics.What buyers love
“All the brushes that come with are good quality”
“Easy to use”
“Great value for money”
“The fit was fine”
“It did the job”
“durable”
“This worked perfectly highly recommend this product”
“Soft cap”
What buyers complain about
“FAR TOO BIG”
“the holes are huge”
“Rubbish product”
“Flimsy”
“hard to pierce useless”
“Not good get what you pay for”
“Split the first time I tried to use it”
“that its to thick to put holes through”
“Very uncomfortable and useless”
“Time waste”
Top return reasons
Common questions
- Is highlighting cap profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the highlighting cap niche?
- 17 brands and 20 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in highlighting cap?
- Top complaints mined from reviews: Size-Overall, Gap/Hole, Quality-Overall. The return rate is 0.5%.
- When does demand for highlighting cap peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the highlighting cap niche?
- Listings span £3.47–£8.50; the average listing price is £5.17 (sweet spot $15–$100). The average incumbent carries 416 reviews — the moat a new listing must climb.