Highlighting Cap

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months

172K

Growth, 90 days vs prior 90

+4.3%

Conversion, latest week

8.9%

Market size, estimated

£79Ka year

Peak month

July1.6× the quietest month

Top search term

highlighting cap65K searches a year

Listings sell for £5.17 on average, from £3.47 to £8.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £5.17 that is £4K to £5K a year per listing.

Average price

£5.17under the $15 to $100 sweet spot

Price range

£3.47–£8.50

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

£4K–£5K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #33 within Hair Colour. It carries 416 reviews at 3.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#33in Hair Colour

Average rating

3.72 starsAmazon United Kingdom average 4.36 stars

Average reviews

416per listing

Listings tracked

19

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months