Highlighter Makeup

Shoppers searched for this 411K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months

411K

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

5.0%

Market size, estimated

£111Ka year

Peak month

February1.6× the quietest month

Top search term

highlighter makeup265K searches a year

Listings sell for £5.35 on average, from £2.73 to £8.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £5.35 that is £4K to £5K a year per listing.

Average price

£5.35under the $15 to $100 sweet spot

Price range

£2.73–£8.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

£4K–£5K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #35 within Make-up. It carries 3,023 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#35in Make-up

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,023per listing

Listings tracked

23

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months