Highlighter Makeup
prices mostly outside the sweet spot ($2.73–$8.26) — Highlighter Makeup doesn't clear our bar today.
Flapen Score
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Is Highlighter Makeup profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Highlighter Makeup is a £111K/yr Amazon United Kingdom market (411K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb. Verdict: Skip it — 43/100.
Highlighter Makeup: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -10.3% over the last 90 days and 5.0% of searches end in a purchase.
£111K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 23 products
Top Highlighter Makeup products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Makeup Revolution Highlight Reloaded Highly Pigmented Shimmer Glow Finish Face Makeup Just My Type 10g
- Price
- £2.73
- Rating
- 4.4/5
- Reviews
- 15,513
- Age
- 7y ago
MUA Makeup Academy Shimmer Highlighter Powder Oyster Silk - Highly Pigmented Glow Finish 8 g
- Price
- £2.86
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago
NYX Professional Makeup Buttermelt Highlighter Powder Highlighter 12 HR Wear Fade & Transfer Resistant Buildable High Impact Glow Bright & Butta 1 Count
- Price
- £6.57
- Rating
- 4.6/5
- Reviews
- 2,131
- Age
- 1y ago
Makeup Revolution Reloaded Highlighter Highly-Pigmented Face Powder Brighten Glow & Shimmer Dare to Divulge 10g
- Price
- £3.05
- Rating
- 4.5/5
- Reviews
- 2,700
- Age
- 7y ago
Makeup Revolution Beauty Highlight Reloaded Set the Tone
- Price
- £3.50
- Rating
- 4.5/5
- Reviews
- 2,700
- Age
- 7y ago
Trending
90-day click momentum
UCANBE Sparkle Bomb Baked Highlighter Powder Highlighter Makeup High Glossy Illuminator Palette for Face & Body Weightless and Buildable (02 Moonlight)
- Price
- £7.26
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 7mo ago
Makeup Revolution Beauty Highlight Reloaded Set the Tone
- Price
- £3.50
- Rating
- 4.5/5
- Reviews
- 2,700
- Age
- 7y ago
e.l.f. Halo Glow Silky Powder Highlighter Long-Lasting Luminous Face Finish Cake-Resistant with Micro-Shimmer Vegan & Cruelty-Free Soft Pearl Era
- Price
- £5.74
- Rating
- 4.4/5
- Reviews
- 957
- Age
- 7mo ago
MUA Makeup Academy Shimmer Highlighter Powder Oyster Silk - Highly Pigmented Glow Finish 8 g
- Price
- £2.86
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago
NYX Professional Makeup Buttermelt Highlighter Powder Highlighter 12 HR Wear Fade & Transfer Resistant Buildable High Impact Glow Bright & Butta 1 Count
- Price
- £6.57
- Rating
- 4.6/5
- Reviews
- 2,131
- Age
- 1y ago
Newest
by launch datee.l.f. Halo Glow Silky Powder Highlighter Long-Lasting Luminous Face Finish Cake-Resistant with Micro-Shimmer Vegan & Cruelty-Free Soft Pearl Era
- Price
- £5.74
- Rating
- 4.4/5
- Reviews
- 957
- Age
- 7mo ago
UCANBE Sparkle Bomb Baked Highlighter Powder Highlighter Makeup High Glossy Illuminator Palette for Face & Body Weightless and Buildable (02 Moonlight)
- Price
- £7.26
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 7mo ago
NYX Professional Makeup Buttermelt Highlighter Powder Highlighter 12 HR Wear Fade & Transfer Resistant Buildable High Impact Glow Bright & Butta 1 Count
- Price
- £6.57
- Rating
- 4.6/5
- Reviews
- 2,131
- Age
- 1y ago
NYX Professional Makeup Buttermelt Highlighter Powder Highlighter 12 HR Wear Fade & Transfer Resistant Buildable High Impact Glow Butta Than Gold 1 Count
- Price
- £7.25
- Rating
- 4.6/5
- Reviews
- 2,131
- Age
- 1y ago
NYX Professional Makeup Buttermelt Highlighter Powder Highlighter 12 HR Wear Fade & Transfer Resistant Buildable High Impact Glow U Butta Werk 1 Count
- Price
- £6.64
- Rating
- 4.6/5
- Reviews
- 2,131
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
87
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
13%
- Revolution Beauty London39%
- MUA15%
- NYX PROFESSIONAL MAKEUP14%
- e.l.f.10%
- Rimmel4%
- Technic4%
- Open — no brand owns it (6 brands, 13%)
Highlighter Makeup demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 1.6×
Top Highlighter Makeup search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- highlighter makeup265K/yr
- highlighters makeup28K/yr
- nyx highlighter18K/yr
- makeup highlighter15K/yr
- face highlighter10K/yr
- highlight10K/yr
- highlighter powder10K/yr
- highlighter palette11K/yr
- powder highlighter8K/yr
- highlighter make up7K/yr
What reviews say buyers love and hate about Highlighter Makeup
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“sparkley”
“Love this, looks and performs better then the price suggests”
“Nice colour”
“good price too”
“Really pretty on the skin”
What buyers complain about
75% of reviews“its glittery and I dont like glitter”
“Small in size”
“Cheap and good”
“Alright breaks easily”
“I bought the IRL Angel shade, which I expected to be iridescent, however it contained glitter like particles in blue, pink and red which made me look like I'd just been to a kid's craft party”
Highlighter Makeup return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
62%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Highlighter Makeup questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
