Hibiclens

Shoppers searched for this 787K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months

787K

Growth, 90 days vs prior 90

+22.1%

Conversion, latest week

13.7%

Market size, estimated

£1.3Ma year

Peak month

July2.3× the quietest month

Top search term

hibiscrub436K searches a year

Listings sell for £12.22 on average, from £6.67 to £24.60. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £12.22 that is £61K to £73K a year per listing.

Average price

£12.22under the $15 to $100 sweet spot

Price range

£6.67–£24.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

5,000–6,000

Revenue per listing a year

£61K–£73K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

46% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #199 within Bath & Body. It carries 2,787 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

46%

Prime listings

85%

Out of stock, average day

5.5%

Average rank

#199in Bath & Body

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,787per listing

Listings tracked

13

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

57 months