hermes perfume for women
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Incredible£35.88–£98.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£61.69avg listing price — sweet spot $15–$100
Review moat
Good693.67avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£44K£44K/yr · 26K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hermes perfume for women is a £44K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
hermes perfume for women market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £31K–£46K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #1,196
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 29%
- Out of stock
- 5.4%
- Avg brand age
- 70 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- Hermès100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — +10.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Top hermes perfume for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hermès Elixir Des Merveilles Eau De Parfum 100ml
Hermès£90.874.8★25 rev
Barenia by Hermes for Unisex - 3.3 oz EDP Spray (Refillable)
Hermès£79.384.7★270 rev
Hermès Discovery 4-Piece Miniature Fragrance Gift Set for Women Includes Barenia EDP Terre dHermès EDP Eau des Merveilles EDT and Un Jardin Sur Le Nil EDT each 0.25 oz/7.5 ml
Hermès£45.993.7★7 rev
Hermès Elixir Des Merveilles Eau De Parfum 50ml
Hermès£66.364.7★23 rev
Hermes Un Jardin Sur Le Nil Eau de Toilette for Women and Men 100 ml
Hermès£66.304.6★3,348 rev
Newest
by launch dateHermès Discovery 4-Piece Miniature Fragrance Gift Set for Women Includes Barenia EDP Terre dHermès EDP Eau des Merveilles EDT and Un Jardin Sur Le Nil EDT each 0.25 oz/7.5 ml
Hermès£45.997 rev
Barenia by Hermes for Unisex - 3.3 oz EDP Spray (Refillable)
Hermès£79.38270 rev
HERMES Eau Des Merveilles Eau de Toilette Refillable for Women 30ml
Hermès£48.7627 rev
HERMÈS 275-17262 Fragrance Un Jardin A Cythere EDT Spray Refillable 100 ml for adults built for long-lasting everyday fragrance wear 100 ml
Hermès£50.31236 rev
Hermès 24 Faubourg Eau De Parfum 50ml
Hermès£74.0416 rev
Trending
90-day click momentum
UN JARDIN SUR LE NIL eau de toilette spray 30 ml
Hermès£35.884.6★
Hermès 24 Faubourg Eau De Parfum 50ml
Hermès£74.044.8★
Hermes Un Jardin Sur Le Nil Eau de Toilette for Women and Men 100 ml
Hermès£66.304.6★
Hermès Elixir Des Merveilles Eau De Parfum 50ml
Hermès£66.364.7★
Hermès Discovery 4-Piece Miniature Fragrance Gift Set for Women Includes Barenia EDP Terre dHermès EDP Eau des Merveilles EDT and Un Jardin Sur Le Nil EDT each 0.25 oz/7.5 ml
Hermès£45.993.7★
What buyers say about hermes perfume for women
What buyers praise and complain about, mined from review topics.What buyers love
“Love the scent”
“It's gorgeous and worth every penny”
“He tells me all is good with the gift”
“Great product”
“As advertised”
What buyers complain about
“Doesn't smell like the product I get from Duty Free”
“Doesnt last a long time on the skin”
“doesnt last very long”
Top return reasons
Common questions
- Is hermes perfume for women profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 21 tracked products. 90-day search growth is +10.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the hermes perfume for women niche?
- 1 brands and 62 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hermes perfume for women?
- Top complaints mined from reviews: Smell, Suitability Dry Skin, Durability. The return rate is 0.6%.
- When does demand for hermes perfume for women peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the hermes perfume for women niche?
- Listings span £35.88–£98.60; the average listing price is £61.69 (sweet spot $15–$100). The average incumbent carries 694 reviews — the moat a new listing must climb.