How competitive is the Hermes Perfume for Women niche on Amazon United Kingdom?

1 brands and 62 sellers compete in Hermes Perfume for Women on Amazon United Kingdom. The top 5 Hermes Perfume for Women products take 56% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Hermes Perfume for Women?

Hermes Perfume for Women buyers on Amazon United Kingdom complain most about Smell, Suitability Dry Skin, Durability, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the Hermes Perfume for Women niche?

Hermes Perfume for Women sells for £61.69 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £35.88–£98.60. The average incumbent carries 694 reviews — the moat a new listing must climb.

Hermes Perfume for Women

brand-locked demand (top 5 brands take 100% of clicks) — Hermes Perfume for Women doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

This niche Category average · 2,481 niches

Is Hermes Perfume for Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hermes Perfume for Women is a £44K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Hermes Perfume for Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +10.7% over the last 90 days and 2.8% of searches end in a purchase.

£44K

revenue / yr

Units sold / yr750

Search volume / yr+10.7%26K

Conversion rate2.8%

Avg price£61.69

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 62

Top-5 product click share56%

Open market0%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Top Hermes Perfume for Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hermès Elixir Des Merveilles Eau De Parfum 100ml

Price: £90.87
Rating: 4.8/5
Reviews: 25
Age: 4y ago

Barenia by Hermes for Unisex - 3.3 oz EDP Spray (Refillable)

Price: £79.38
Rating: 4.7/5
Reviews: 270
Age: 1y ago

Hermès Discovery 4-Piece Miniature Fragrance Gift Set for Women Includes Barenia EDP Terre dHermès EDP Eau des Merveilles EDT and Un Jardin Sur Le Nil EDT each 0.25 oz/7.5 ml

Price: £45.99
Rating: 3.7/5
Reviews: 7
Age: 1y ago

Hermès Elixir Des Merveilles Eau De Parfum 50ml

Price: £66.36
Rating: 4.7/5
Reviews: 23
Age: 4y ago

Hermes Un Jardin Sur Le Nil Eau de Toilette for Women and Men 100 ml

Price: £66.30
Rating: 4.6/5
Reviews: 3,348
Age: 18y ago

Newest

by launch date

Hermès Discovery 4-Piece Miniature Fragrance Gift Set for Women Includes Barenia EDP Terre dHermès EDP Eau des Merveilles EDT and Un Jardin Sur Le Nil EDT each 0.25 oz/7.5 ml

Price: £45.99
Rating: 3.7/5
Reviews: 7
Age: 1y ago

Barenia by Hermes for Unisex - 3.3 oz EDP Spray (Refillable)

Price: £79.38
Rating: 4.7/5
Reviews: 270
Age: 1y ago

HERMES Eau Des Merveilles Eau de Toilette Refillable for Women 30ml

Price: £48.76
Rating: 4.7/5
Reviews: 27
Age: 2y ago

HERMÈS 275-17262 Fragrance Un Jardin A Cythere EDT Spray Refillable 100 ml for adults built for long-lasting everyday fragrance wear 100 ml

Price: £50.31
Rating: 4.6/5
Reviews: 236
Age: 3y ago

Hermès 24 Faubourg Eau De Parfum 50ml

Price: £74.04
Rating: 4.8/5
Reviews: 16
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

Hermès100%
Open — no brand owns it (0%)

Hermes Perfume for Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume26KCVR2.8%Products21Brands1Top 5 Brands100%OOS Rate5.4%Rating4.6★Reviews694Avg BSR#1,196

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

What reviews say buyers love and hate about Hermes Perfume for Women

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Smell52%

“Love the scent”

Value For Money20%

“It's gorgeous and worth every penny”

Gifting Purpose13%

“He tells me all is good with the gift”

Quality-Overall8%

“Great product”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

75% of reviews

Smell38%

“Doesn't smell like the product I get from Duty Free”

Suitability Dry Skin25%

“Doesnt last a long time on the skin”

Durability13%

“doesnt last very long”

Hermes Perfume for Women return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

62%

2Size-Overall

15%

3Durability

4Quality-Overall

5Leak-Proof

Common Hermes Perfume for Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hermes Perfume for Women 44/100 on Amazon United Kingdom — Skip it. The niche generates £44K/yr across 21 tracked products. Search demand moved +10.7% over the last 90 days.