How competitive is the Hermes niche on Amazon United Kingdom?

2 brands and 60 sellers compete in Hermes on Amazon United Kingdom. The top 5 Hermes products take 83% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Hermes?

Hermes buyers on Amazon United Kingdom complain most about Smell, Value For Money, Durability, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Hermes niche?

Hermes sells for £60.87 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £12.54–£89.85. The average incumbent carries 380 reviews — the moat a new listing must climb.

Hermes

brand-locked demand (top 5 brands take 100% of clicks) — Hermes doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Top 44% of 2,481 Beauty niches · +1 vs the category median of 47

This niche Category average · 2,481 niches

Is Hermes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hermes is a £232K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Hermes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +14.8% over the last 90 days and 5.2% of searches end in a purchase.

£232K

revenue / yr

Units sold / yr4K

Search volume / yr+14.8%73K

Conversion rate5.2%

Avg price£60.87

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 60

Top-5 product click share83%

Open market0%

Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Top Hermes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hermès Terre Dhermès Eau De Toilette 100ml

Price: £57.30
Rating: 4.6/5
Reviews: 752
Age: 4y ago

Hermes Terre DHermes Edt Spray 200ml

Price: £88.97
Rating: 4.5/5
Reviews: 233
Age: 4y ago

Hermès Terre Dhermès Eau De Toilette 50ml

Price: £43.00
Rating: 4.7/5
Reviews: 834
Age: 5y ago

Hermes Terre dHermès Eau Intense Vetiver - Eau de Parfum Spray 50ml

Price: £55.27
Rating: 4.4/5
Reviews: 418
Age: 7y ago

Terre DHermes parfum 75ml

Price: £78.11
Rating: 4.6/5
Reviews: 752
Age: 3y ago

Newest

by launch date

Terre D Hermes - Inspired by Alternative Perfume Extrait De Parfum Luxurious Long Lasting Fragrance for Men - Primal (50ml)

Price: £12.54
Rating: 4.4/5
Reviews: 4
Age: 3mo ago

Terre DHermès Deo Stick Alcohol Free 75 Gr

Price: £24.74
Rating: 4.8/5
Reviews: 31
Age: 9mo ago

Terre DHermes parfum 75ml

Price: £78.11
Rating: 4.6/5
Reviews: 752
Age: 3y ago

HERMÈS 275-12375 Terre Dhermes Eau Givree EDP Refillable 100 ml for adults ideal for everyday use 100 ml

Price: £69.74
Rating: 4.5/5
Reviews: 629
Age: 4y ago

Hermes Terre DHermes EDP Man Gift Set 155ml

Price: £88.69
Rating: 4.3/5
Reviews: 73
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Hermès97%
Amour Scents3%

Hermes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume73KCVR5.2%Products12Brands2Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews380Avg BSR#271

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Top Hermes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hermes perfume for men27K/yr +25.0%3.6% conv.
terre dhermes26K/yr +8.3%4.5% conv.
hermes terre dhermes9K/yr +27.4%6.2% conv.
hermes aftershave for men3K/yr +21.6%6.3% conv.
terre dhermes parfum3K/yr -8.2%1.8% conv.
terre2K/yr -17.3%0.0% conv.
terre d hermes2K/yr +27.0%2.5% conv.
terre dhermes perfume for men809/yr -40.4%2.8% conv.

What reviews say buyers love and hate about Hermes

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Smell46%

“Best smell”

Value For Money26%

“It's gorgeous and worth every penny”

Quality-Overall11%

“Great product”

Gifting Purpose9%

“It's the perfect gift to give”

Advertised Vs Actual Product4%

“Got what I expected”

What buyers complain about

80% of reviews

Smell40%

“Doesn't smell like the product I get from Duty Free”

Value For Money20%

“Expensive”

Durability20%

“does not stay for more than a hour”

Hermes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

61%

2Value For Money

14%

3Durability

11%

4Advertised Vs Actual Product

5Size-Overall

Common Hermes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hermes 48/100 on Amazon United Kingdom — Skip it. The niche generates £232K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +14.8% over the last 90 days.