Hermes

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £232K a year.

Searches, last 12 months

73K

Growth, 90 days vs prior 90

+14.8%

Conversion, latest week

5.2%

Market size, estimated

£232Ka year

Peak month

December3.2× the quietest month

Top search term

hermes perfume for men27K searches a year

Listings sell for £60.87 on average, from £12.54 to £89.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £60.87 that is £15K to £30K a year per listing.

Average price

£60.87inside the $15 to $100 sweet spot

Price range

£12.54–£89.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

£15K–£30K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #271 within Fragrances. It carries 380 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

92%

Out of stock, average day

0.0%

Average rank

#271in Fragrances

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

380per listing

Listings tracked

12

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

79 months