Is hermes profitable to sell on Amazon United Kingdom?

The niche generates £232K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (48/100).

How competitive is the hermes niche?

2 brands and 60 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hermes?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.7%.

When does demand for hermes peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the hermes niche?

Listings span £12.54–£89.85; the average listing price is £60.87 (sweet spot $15–$100). The average incumbent carries 380 reviews — the moat a new listing must climb.

hermes

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Price range

Great£12.54–£89.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£60.87

avg listing price — sweet spot $15–$100

Review moat

Great379.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay£232K

£232K/yr · 73K searches

Growth

Okay+14.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, hermes is a £232K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

hermes market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: £183K–£243K; units × avg price
Conversion rate: 5.2%
Avg BSR: #271
Page quality: 0%
Prime: 92%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Hermès97%
Amour Scents3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top hermes search terms

hermes perfume for men27K/yr +25.0%3.6% conv.
terre dhermes26K/yr +8.3%4.5% conv.
hermes terre dhermes9K/yr +27.4%6.2% conv.
hermes aftershave for men3K/yr +21.6%6.3% conv.
terre dhermes parfum3K/yr -8.2%1.8% conv.
terre2K/yr -17.3%0.0% conv.
terre d hermes2K/yr +27.0%2.5% conv.
terre dhermes perfume for men809/yr -40.4%2.8% conv.

All search terms

Top hermes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hermès Terre Dhermès Eau De Toilette 100ml

Hermès£57.304.6★752 rev

Hermes Terre DHermes Edt Spray 200ml

Hermès£88.974.5★233 rev

Hermès Terre Dhermès Eau De Toilette 50ml

Hermès£43.004.7★834 rev

Hermes Terre dHermès Eau Intense Vetiver - Eau de Parfum Spray 50ml

Hermès£55.274.4★418 rev

Terre DHermes parfum 75ml

Hermès£78.114.6★752 rev

Newest

by launch date

Terre D Hermes - Inspired by Alternative Perfume Extrait De Parfum Luxurious Long Lasting Fragrance for Men - Primal (50ml)

Amour Scents£12.544 rev

3mo ago

Terre DHermès Deo Stick Alcohol Free 75 Gr

Hermès£24.7431 rev

9mo ago

Terre DHermes parfum 75ml

Hermès£78.11752 rev

3y ago

HERMÈS 275-12375 Terre Dhermes Eau Givree EDP Refillable 100 ml for adults ideal for everyday use 100 ml

Hermès£69.74629 rev

4y ago

Hermes Terre DHermes EDP Man Gift Set 155ml

Hermès£88.6973 rev

4y ago

What buyers say about hermes

What buyers praise and complain about, mined from review topics.

What buyers love

Smell46%

“Best smell”

Value For Money26%

“It's gorgeous and worth every penny”

Quality-Overall11%

“Great product”

Gifting Purpose9%

“It's the perfect gift to give”

Advertised Vs Actual Product4%

“Got what I expected”

Durability1%

“I have used it for a good few years now”

What buyers complain about

Smell40%

“Doesn't smell like the product I get from Duty Free”

Value For Money20%

“Expensive”

Durability20%

“does not stay for more than a hour”

Top return reasons

Smell61%

Value For Money14%

Durability11%

Advertised Vs Actual Product7%

Size-Overall7%

Common questions

Is hermes profitable to sell on Amazon United Kingdom?: The niche generates £232K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (48/100).
How competitive is the hermes niche?: 2 brands and 60 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hermes?: Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.7%.
When does demand for hermes peak?: Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the hermes niche?: Listings span £12.54–£89.85; the average listing price is £60.87 (sweet spot $15–$100). The average incumbent carries 380 reviews — the moat a new listing must climb.