henna tattoo
Worth a lookShows low returns (0.4%), but soft demand (-25.1% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great148.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Price range
Good£3.23–£26.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.39avg listing price — sweet spot $15–$100
Market size
Bad£60K£60K/yr · 203K searches
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, henna tattoo is a £60K/yr Amazon United Kingdom market (203K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Mar. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
henna tattoo market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £44K–£59K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #476
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 89%
- Out of stock
- 6.1%
- Avg brand age
- 31 months
- Avg seller age
- 212 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
43
Top-5 brand share
59%
Top 20: 95%
Top-5 click share
38%
Top 20: 77%
Open market
37%
- XMASIR21%
- InkForge18%
- MuseLuxe8%
- HZHSGLY7%
- proamate5%
- Davis Finest4%
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -25.1% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 6.2×
Top henna tattoo search terms
- henna tattoo48K/yr
- henna kit23K/yr
- henna stickers22K/yr
- henna tattoo kit45K/yr
- mehndi stickers22K/yr
- henna tattoo stickers16K/yr
- hena tattoos kit6K/yr
- henna stickers for hand7K/yr
- henna tattoos5K/yr
- mehndi tattoo stickers for hands5K/yr
Top henna tattoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Temporary Stencils Tattoos Kit 4 Pcs Tattoo Cones 3 Color (1 Black 2 Maroon 1 Cherry Red) with Gloves Brush Tool DIY Body Art Skin Painting Designs Fun for Family Friends Party Gifts
InkForge£8.704.2★242 rev
126 PCS Temporary Tattoos Stencils Kit Temporary Tattoos Kit - 6 Pcs Tattoo Cones 2 Color (Brown Black) with Gloves DIY Body Art Skin Painting Designs for Women Men Adults Kids
MuseLuxe£11.204.1★106 rev
XMASIR 12 Sheets Brown Tattoos Sticker For Women Girls Waterproof Fake Tattoo Temporary Tattoo Kits Lotus Mandala Flower Temporary Tattoos Neck Chest Arm
XMASIR£5.834.4★398 rev
HZHSGLY 12 Sheets Temporary Tattoos Temporary Tattoos for Women Indian Red Tattoo Stickers Waterproof Fake Tattoos for Neck Chest Arms Legs (Red)
HZHSGLY£5.084.8★32 rev
XMASIR 12P Brown Temporary Tattoo Stickers Waterproof Tattoo Stickers kit for Girls Women Wedding Party Art
XMASIR£5.724.4★398 rev
Newest
by launch date
PPVWEY 10 Sheets Temporary Tattoos Brown Tattoos Stickers for Women Waterproof Flower Fake Tattoos for Girls Arms Back Shoulder Wedding Party Eid
PPVWEY£5.37165 rev
217 PCS Temporary Tattoo Stencil Kit with 12 Tattoo Cones in 9 Colors 16 Sheet Designed Tattoos Pattern Templates for Kids Adults Body Art DIY Skin Painting Gifts Set for Party Festival
InkForge£19.35296 rev
Temporary Tattoo Stencil Kit 4 Pcs Tattoo Cones 4 Color (Black/Maroon/Cherry Red/Blue) 44 Tattoos Templates with Cotton Swabs DIY Body Art Skin Painting Designs for Women Men Adults Kids Gifts
InkForge£8.54242 rev
Temporary Stencils Tattoos Kit 4 Pcs Tattoo Cones 3 Color (2 Black 1 Maroon 1 Cherry Red) with Gloves Brush Tool DIY Body Art Skin Painting Designs Fun for Family Friends Party Gifts
InkForge£8.48296 rev
6 x Dark Brown Mehndi All Natural Body Art Organic Temporary Tattoo
Sell n Ship£5.1817 rev
Trending
90-day click momentumTemporary Tattoo Stencil Kit 4 Pcs Tattoo Cones 4 Color (Black/Maroon/Cherry Red/Blue) 44 Tattoos Templates with Cotton Swabs DIY Body Art Skin Painting Designs for Women Men Adults Kids Gifts
InkForge£8.544.2★
AARNAV Fresh Dark Brown Kajal Henna Cones for Natural Temporary Tattoos Kajal Mehndi Cone for Temporary Tattoos and Body Art (Pack of 3)
AARNAV£5.514.1★
Davis Finest - Natural Henna Cones - 100% Organic & Chemical-Free Mehndi Paste - Dark Brown Colour - Skin Friendly Ready To Use Temporary Tattoo Body Art Kit - Pack of 12 x 30g
Davis Finest£7.654.0★
Temporary Stencils Tattoos Kit 4 Pcs Tattoo Cones 3 Color (2 Black 1 Maroon 1 Cherry Red) with Gloves Brush Tool DIY Body Art Skin Painting Designs Fun for Family Friends Party Gifts
InkForge£8.484.1★
Proamate 12 Sheets Tattoo Kit Temporary Tattoo Adul Stickers Lace Pattern Fake Tattoos Sticker for Women Girls DIY on Body Face Arms Legs (Red 12PCS)
proamate£6.954.3★
What buyers say about henna tattoo
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Its amazing well made”
“Nice colour”
“worth it”
“The designs are pretty”
“Smells strong”
“Longer lasting than other ones I have used in the past”
“Easy application”
“not much stain”
“this was just what I was looking for”
What buyers complain about
“Came out much darker than I had anticipated”
“Load of rubbish”
“Very dark stain”
“Small enough to go through the letterbox”
“Waste of money”
“didn't even last a day”
“the stickiness is off putting”
“It's very thick”
“It wont come out consistently”
“the other are a little bent at the end”
Top return reasons
Common questions
- Is henna tattoo profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 44 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the henna tattoo niche?
- 27 brands and 43 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in henna tattoo?
- Top complaints mined from reviews: Color, Quality-Overall, Stain Resistance. The return rate is 0.4%.
- When does demand for henna tattoo peak?
- Demand peaks in Mar; the busiest month runs 6.2× the quietest.
- What does it cost to enter the henna tattoo niche?
- Listings span £3.23–£26.58; the average listing price is £7.39 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.