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Henna Tattoo

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -25.1% this quarter, so Henna Tattoo is a Maybe.

Flapen Score
54
54 / 100
Top 19% of 2,481 Beauty niches · +7 vs the category median of 47
Market size
£60K/yr203K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
38%top-5 click share · 27 brands · 43 sellers

Flapen Score

Henna Tattoo against its category

The dotted line is the Beauty average. Past it, Henna Tattoo is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Henna Tattoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Henna Tattoo 203K times last year and spent an estimated £60K. The top 5 brands take 59% of clicks. Demand peaks in Mar. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
4.0%
Market size, estimated
£60Ka year
Peak month
March6.2× the quietest month
Top search term
henna tattoo48K searches a year

02 · Price

A sale here is worth £7.39.

Listings sell for £7.39 on average, from £3.23 to £26.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.39 that is £739 to £2K a year per listing.

Average price
£7.39under the $15 to $100 sweet spot
Price range
£3.23–£26.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£739–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #476 within Make-up. It carries 149 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
98%
Out of stock, average day
6.1%
Average rank
#476in Make-up
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
149per listing
Listings tracked
44

04 · Newcomers

3 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Henna Tattoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

43

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

38%

Top 20: 77%

Open market

37%

  • Brand 121%
  • Brand 218%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Henna Tattoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 6.2×

Search terms

Top Henna Tattoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • henna tattoo48K/yr
  • henna kit23K/yr
  • henna stickers22K/yr
  • henna tattoo kit45K/yr
  • mehndi stickers22K/yr
  • henna tattoo stickers16K/yr
  • hena tattoos kit6K/yr
  • henna stickers for hand7K/yr
  • henna tattoos5K/yr
  • mehndi tattoo stickers for hands5K/yr

Reviews and returns

What reviews say buyers love and hate about Henna Tattoo

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
21%of negative reviews mention “Color”
0.4%of orders come back
“Came out much darker than I had anticipated”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Henna Tattoo questions

Answered from the same tracked data.