Is henna stencil profitable to sell on Amazon United Kingdom?

The niche generates £43K/yr across 26 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -45.6%. Flapen's verdict: Skip it (46/100).

How competitive is the henna stencil niche?

14 brands and 17 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in henna stencil?

Top complaints mined from reviews: Color, Adhesion/Stickiness, Size-Overall. The return rate is 0.5%.

When does demand for henna stencil peak?

Demand peaks in Mar–Jun; the busiest month runs 11.4× the quietest.

What does it cost to enter the henna stencil niche?

Listings span £3.70–£26.58; the average listing price is £7.26 (sweet spot $15–$100). The average incumbent carries 132 reviews — the moat a new listing must climb.

henna stencil

Skip it

Soft demand (-45.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great131.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Price range

Good£3.70–£26.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£7.26

avg listing price — sweet spot $15–$100

Market size

Bad£43K

£43K/yr · 205K searches

Growth

Bad-45.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, henna stencil is a £43K/yr Amazon United Kingdom market (205K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Mar–Jun. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

henna stencil market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £36K–£44K; units × avg price
Conversion rate: 2.9%
Avg BSR: #596
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 7.4%
Avg brand age: 26 months
Avg seller age: 208 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

46%

Top 20: 92%

Open market

18%

XMASIR38%
Mzstgh24%
glaryyears5%
ChurlChurl5%
MuseLuxe5%
QSTOHENA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -45.6% search growth over the last 90 days.

Peak months: Mar, Jun · busiest ÷ quietest = 11.4×

Open Trend

Top henna stencil search terms

henna stencils107K/yr -40.2%2.0% conv.
mehndi stencils37K/yr -55.8%2.0% conv.
henna stencils for hand25K/yr -52.2%2.5% conv.
henna stencil8K/yr -33.2%1.7% conv.
mehndi stencils for hand7K/yr -35.3%2.3% conv.
mehendi stencil7K/yr -59.6%1.4% conv.
henna tattoo stencils4K/yr -24.2%2.1% conv.
mehandi stencils for hand5K/yr -54.6%1.4% conv.
mendi stencils3K/yr -72.5%3.3% conv.

All search terms

Top henna stencil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

XMASIR 10 Sheets Tattoo Stencils 20 Pcs Arm Hand Tattoo Template Temporary Indian Arabian Glitter Airbrush Tattoos Stickers for Face Body Paint DIY

XMASIR£7.964.4★311 rev

XMASIR 10 Sheets Temporary Tattoo Stencils Kit Large Indian Arabian Tattoo Templates for Women Girls Hand Forearm

XMASIR£6.984.4★311 rev

XMASIR 10 Sheets Temporary Tattoo Stencils 10 Pair Arm Hand Tattoos Template Indian Arabian Glitter Airbrush Tattoo Stickers for Paint DIY

XMASIR£7.374.4★311 rev

glaryyears 7 Sheets Flower Pendant Henna Tattoo Stencil Temporary Hollow DIY Drawing Body Makeup

glaryyears£5.964.5★288 rev

Henna Tattoo Stencil Kit 12 Sheets Stickers for Henna Tattoo Hand Forearm Glitter Airbrush DIY Tattooing Template Large Indian Temporary Tattoo Stickers

Mzstgh£6.934.0★27 rev

Newest

by launch date

14 Sheet Body Art Stencils Kit for Hand and Body Reusable Temporary Tattoo Stencils Templates with Floral Animal and Letter Designs DIY Fake Tattoo Kit for Women Girls

Zirax£4.970 rev

2mo ago

253 Piece Henna Stencil Set Temporary Tattoo Stencils for Face and Body Painting DIY Reusable Mehndi Templates for Beginners Ideal for Party & Festival

Wosyoodo£6.408 rev

3mo ago

24 Sheets Henna Style Stencils Stickers for Hand Indian Arabian Temporary Tattoo Stickers

Vinuwu£3.702 rev

4mo ago

Xmasir Temporary Tattoos Stencils Kit 14 Sheets Flower Tattoos Template Airbrush Indian Hands Forearm Body Art Tattoos for Girls Women Wedding and Party

XMASIR£6.47873 rev

9mo ago

LOPHE Tattoo Stencils for Adults - 12 Reusable Boho Floral Designs | Flower Lace Tattoo Stencil Paper for Women Girls | Henna Festival Birthday Bridal Shower Accessory

LOPHE£4.4012 rev

11mo ago

What buyers say about henna stencil

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use27%

“EASY TO USE”

Quality-Overall25%

“Its amazing well made”

Design-Overall11%

“Good Variety of Designs”

Value For Money9%

“good value for money”

Advertised Vs Actual Product6%

“qre true to the pictures”

Recycle/Reuse3%

“* Reusable and easy to clean”

Adhesion/Stickiness3%

“Application Experience and Adhesive Quality”

Material Quality2%

“The material is very good quality”

Ease Of Application2%

“easy to apply”

Efficiency1%

“Doing the Job very well”

What buyers complain about

Color14%

“disappointed about the henna cone the colour is very faint”

Adhesion/Stickiness11%

“Poor stick”

Size-Overall9%

“need size options”

Design-Overall7%

“The stencil didn't gave design as expected”

Strength7%

“a little flimsy”

Quality-Overall6%

“the quality doesnt quite match the concept”

Thickness5%

“The sheet itself isn't very thick”

Durability3%

“didnt last very long”

Ease Of Application2%

“that wasnt a bad thing as we didnt apply it very well”

Ease Of Cleaning2%

“could get a bit messy”

Top return reasons

Size-Overall32%

Design-Overall19%

Quality-Overall8%

Adhesion/Stickiness8%

Functionality-Overall7%

Leak-Proof6%

Advertised Vs Actual Product3%

Value For Money3%

Ingredients-Overall2%

Stain Resistance2%

Common questions

Is henna stencil profitable to sell on Amazon United Kingdom?: The niche generates £43K/yr across 26 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -45.6%. Flapen's verdict: Skip it (46/100).
How competitive is the henna stencil niche?: 14 brands and 17 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in henna stencil?: Top complaints mined from reviews: Color, Adhesion/Stickiness, Size-Overall. The return rate is 0.5%.
When does demand for henna stencil peak?: Demand peaks in Mar–Jun; the busiest month runs 11.4× the quietest.
What does it cost to enter the henna stencil niche?: Listings span £3.70–£26.58; the average listing price is £7.26 (sweet spot $15–$100). The average incumbent carries 132 reviews — the moat a new listing must climb.