Skip to content

Henna Stencil

Fail

Demand is soft, at -45.6% this quarter, so Henna Stencil is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£43K/yr205K searches / yr
90-day growth
-45.6%search demand this quarter
Competition
46%top-5 click share · 14 brands · 17 sellers

Flapen Score

Henna Stencil against its category

The dotted line is the Beauty average. Past it, Henna Stencil is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Henna Stencil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Henna Stencil 205K times last year and spent an estimated £43K. The top 5 brands take 77% of clicks. Demand peaks in Mar–Jun. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -45.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-45.6%
Conversion, latest week
2.9%
Market size, estimated
£43Ka year
Peak month
March11.4× the quietest month
Top search term
henna stencils107K searches a year

02 · Price

A sale here is worth £7.26.

Listings sell for £7.26 on average, from £3.70 to £26.58. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.26 that is £726 to £2K a year per listing.

Average price
£7.26under the $15 to $100 sweet spot
Price range
£3.70–£26.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£726–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #596 within Make-up. It carries 132 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#596in Make-up
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
132per listing
Listings tracked
26

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Henna Stencil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

17

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

46%

Top 20: 92%

Open market

18%

  • Brand 138%
  • Brand 224%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Henna Stencil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Jun · busiest ÷ quietest = 11.4×

Search terms

Top Henna Stencil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • henna stencils107K/yr
  • mehndi stencils37K/yr
  • henna stencils for hand25K/yr
  • henna stencil8K/yr
  • mehndi stencils for hand7K/yr
  • mehendi stencil7K/yr
  • henna tattoo stencils4K/yr
  • mehandi stencils for hand5K/yr
  • mendi stencils3K/yr

Reviews and returns

What reviews say buyers love and hate about Henna Stencil

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Color”
0.5%of orders come back
“disappointed about the henna cone the colour is very faint”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Henna Stencil questions

Answered from the same tracked data.