henna hair dye
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,960.77avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£5.14–£19.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.91avg listing price — sweet spot $15–$100
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Market size
Bad£44K£44K/yr · 131K searches
According to Flapen's Amazon United Kingdom niche tracking, henna hair dye is a £44K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
henna hair dye market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £36K–£45K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #74
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 6.3%
- Avg brand age
- 72 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
45
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
38%
Top 20: 80%
Open market
12%
- It's Pure33%
- Vatika Naturals16%
- Davis Finest11%
- Henne Color11%
- H&C HERBAL INGREDIENTS EXPERT10%
- Herbal Time7%
- Open — no brand owns it (10 brands, 12%)
Top henna hair dye search terms
- henna hair dye72K/yr
- organic henna9K/yr
- henna for hair12K/yr
- henna hair colour7K/yr
- henna hair6K/yr
- surya brasil henna cream5K/yr
- hair henna4K/yr
- brown henna hair dye4K/yr
- red henna hair dye4K/yr
- pure henna hair dye3K/yr
Top henna hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Its Pure Certified Organic Pure Henna Powder 100g
It's Pure£6.254.5★1,013 rev
H&C 100% Pure Natural Henna Powder (Lawsonia Inermis) 227 Gms (1/2 Lb) For Hair
H&C HERBAL INGREDIENTS EXPERT£8.184.4★5,420 rev
Vatika Naturals Henna Dark Brown Hair Colour 60g(6 x 10g Sachets) 100% Ammonia-Free Complete Grey Coverage Promotes Hair Shine (Packaging May Vary)
Vatika Naturals£5.264.0★243 rev
Davis Finest - Organic Henna Powder 100g - PPD-Free Natural Skin Friendly Hair & Beard Dye - Ideal for Hair Colouring & Henna Cone Paste - Easy to Use 100% Plant Based Chemical Free Hair Dye
Davis Finest£5.944.4★1,381 rev
Its Pure Natural Hair Dye - Organic Henna & Indigo Hair Colour 200g
It's Pure£10.994.4★593 rev
Newest
by launch date
Korus Essential Herbal Hair Color (Light Brown) - 100g | with Henna Amla Aritha etc.
KORUS ESSENTIAL£5.9279 rev
Davis Finest - Natural Henna Cones - 100% Organic & Chemical-Free Mehndi Paste - Dark Brown Colour - Skin Friendly Ready To Use Temporary Tattoo Body Art Kit - Pack of 12 x 30g
Davis Finest£7.65310 rev
Its Pure Natural Hair Dye - Organic Henna & Indigo Hair Colour 200g
It's Pure£10.99593 rev
Henna Powder - Red Hair Dye - Fresh and Pure Organic - 200g - Indian Natural Hair Care (Copper red 200g)
INDIAN NATURAL HAIR CARE£10.99746 rev
Herbal Time Henna Natural Color Chocolate N 6 | Coloring Cream With Nettle Extract | Gray Hair Cover | Temporary Dye | Ammonia Sulfates Parabens Free | 75 ml
Herbal Time£7.356,907 rev
Trending
90-day click momentumDavis Finest - Natural Henna Cones - 100% Organic & Chemical-Free Mehndi Paste - Dark Brown Colour - Skin Friendly Ready To Use Temporary Tattoo Body Art Kit - Pack of 12 x 30g
Davis Finest£7.654.0★
Henne Color Mahogany Henna Hair Colouring Cream 90 ml
Henne Color£8.344.0★
Its Pure Certified Organic Pure Henna Powder 100g
It's Pure£6.254.5★
Henne Color Henna Powder Copper 100gm (PACK OF 3)
Henne Color£13.664.5★
Henne Color Henna Powder 100g (Pack of 3) (Auburn)
Henne Color£13.654.5★
What buyers say about henna hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality henna”
“Beautiful colour”
“Easy to use”
“coverage very good”
“Love this henna dye used it for a few years nice has good coverage and leaves my hair so shiny and soft”
“Amazing for people with allergies”
“As advertised”
“Very Gentle on Scalp”
“the application was easy”
“My mum had just finished treatment for cancer,was felling very down,I ordered this gentle hair colouring and coloured her hair,she was so happy with the results,it's been a few weeks now and colour is still there,hasn't faded”
What buyers complain about
“not red one”
“Skin reaction”
“Doesn't colour hair at all”
“It was completely ineffective for me”
“It also doesnt smell very nice even after washing”
“Not a natural product”
“barely covered”
“Do not use this hairdye if ypu get allergy reaction”
“not worth it”
“MISLEADIBG PRODUCT”
Top return reasons
Common questions
- Is henna hair dye profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 44 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the henna hair dye niche?
- 16 brands and 45 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in henna hair dye?
- Top complaints mined from reviews: Color, Allergies, Suitability Colored Hair. The return rate is 0.2%.
- What does it cost to enter the henna hair dye niche?
- Listings span £5.14–£19.00; the average listing price is £8.91 (sweet spot $15–$100). The average incumbent carries 1,961 reviews — the moat a new listing must climb.