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Henna Hair Dye

Fail

Shoppers spend an estimated $44K a year here, so Henna Hair Dye is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£44K/yr131K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
38%top-5 click share · 16 brands · 45 sellers

Flapen Score

Henna Hair Dye against its category

The dotted line is the Beauty average. Past it, Henna Hair Dye is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Henna Hair Dye market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Henna Hair Dye 131K times last year and spent an estimated £44K. The top 5 brands take 80% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
3.8%
Market size, estimated
£44Ka year
Top search term
henna hair dye72K searches a year

02 · Price

A sale here is worth £8.91.

Listings sell for £8.91 on average, from £5.14 to £19.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.91 that is £0 to £891 a year per listing.

Average price
£8.91under the $15 to $100 sweet spot
Price range
£5.14–£19.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£891
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #74 within Hair Colour. It carries 1,961 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#74in Hair Colour
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,961per listing
Listings tracked
44

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Henna Hair Dye products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

45

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

38%

Top 20: 80%

Open market

12%

  • Brand 133%
  • Brand 216%
  • Brand 311%
  • Brand 411%
  • Brand 510%
  • Brand 67%
  • Open — no brand owns it (10 brands, 12%)

Search terms

Top Henna Hair Dye search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • henna hair dye72K/yr
  • organic henna9K/yr
  • henna for hair12K/yr
  • henna hair colour7K/yr
  • henna hair6K/yr
  • surya brasil henna cream5K/yr
  • hair henna4K/yr
  • brown henna hair dye4K/yr
  • red henna hair dye4K/yr
  • pure henna hair dye3K/yr

Reviews and returns

What reviews say buyers love and hate about Henna Hair Dye

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Color”
0.2%of orders come back
“not red one”
A buyer, on “Color”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Henna Hair Dye questions

Answered from the same tracked data.