Henna Hair Dye
FailShoppers spend an estimated $44K a year here, so Henna Hair Dye is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £44K/yr131K searches / yr
- 90-day growth
- -7.1%search demand this quarter
- Competition
- 38%top-5 click share · 16 brands · 45 sellers
Flapen Score
Henna Hair Dye against its category
The dotted line is the Beauty average. Past it, Henna Hair Dye is stronger. Inside it, weaker.
Market
The Henna Hair Dye market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Henna Hair Dye 131K times last year and spent an estimated £44K. The top 5 brands take 80% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- -7.1%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £44Ka year
- Top search term
- henna hair dye72K searches a year
02 · Price
A sale here is worth £8.91.
Listings sell for £8.91 on average, from £5.14 to £19.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.91 that is £0 to £891 a year per listing.
- Average price
- £8.91under the $15 to $100 sweet spot
- Price range
- £5.14–£19.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£891
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #74 within Hair Colour. It carries 1,961 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 6.3%
- Average rank
- #74in Hair Colour
- Average rating
- 4.14 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,961per listing
- Listings tracked
- 44
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Henna Hair Dye products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Its Pure Certified Organic Pure Henna Powder 100g
- Price
- £6.25
- Rating
- 4.5/5
- Reviews
- 1,013
- Age
- 14y ago

H&C 100% Pure Natural Henna Powder (Lawsonia Inermis) 227 Gms (1/2 Lb) For Hair
- Price
- £8.18
- Rating
- 4.4/5
- Reviews
- 5,420
- Age
- 10y ago

Vatika Naturals Henna Dark Brown Hair Colour 60g(6 x 10g Sachets) 100% Ammonia-Free Complete Grey Coverage Promotes Hair Shine (Packaging May Vary)
- Price
- £5.26
- Rating
- 4.0/5
- Reviews
- 243
- Age
- 11y ago

Davis Finest - Organic Henna Powder 100g - PPD-Free Natural Skin Friendly Hair & Beard Dye - Ideal for Hair Colouring & Henna Cone Paste - Easy to Use 100% Plant Based Chemical Free Hair Dye
- Price
- £5.94
- Rating
- 4.4/5
- Reviews
- 1,381
- Age
- 10y ago

Its Pure Natural Hair Dye - Organic Henna & Indigo Hair Colour 200g
- Price
- £10.99
- Rating
- 4.4/5
- Reviews
- 593
- Age
- 7y ago
Trending
estimated 90-day click momentum
Davis Finest - Natural Henna Cones - 100% Organic & Chemical-Free Mehndi Paste - Dark Brown Colour - Skin Friendly Ready To Use Temporary Tattoo Body Art Kit - Pack of 12 x 30g
- Price
- £7.65
- Rating
- 4.0/5
- Reviews
- 310
- Age
- 3y ago

Henne Color Mahogany Henna Hair Colouring Cream 90 ml
- Price
- £8.34
- Rating
- 4.0/5
- Reviews
- 1,056
- Age
- 17y ago

Its Pure Certified Organic Pure Henna Powder 100g
- Price
- £6.25
- Rating
- 4.5/5
- Reviews
- 1,013
- Age
- 14y ago

Henne Color Henna Powder Copper 100gm (PACK OF 3)
- Price
- £13.66
- Rating
- 4.5/5
- Reviews
- 485
- Age
- 13y ago

Henne Color Henna Powder 100g (Pack of 3) (Auburn)
- Price
- £13.65
- Rating
- 4.5/5
- Reviews
- 485
- Age
- 12y ago
Newest
by launch date
Korus Essential Herbal Hair Color (Light Brown) - 100g | with Henna Amla Aritha etc.
- Price
- £5.92
- Rating
- 3.9/5
- Reviews
- 79
- Age
- 2y ago

Davis Finest - Natural Henna Cones - 100% Organic & Chemical-Free Mehndi Paste - Dark Brown Colour - Skin Friendly Ready To Use Temporary Tattoo Body Art Kit - Pack of 12 x 30g
- Price
- £7.65
- Rating
- 4.0/5
- Reviews
- 310
- Age
- 3y ago

Its Pure Natural Hair Dye - Organic Henna & Indigo Hair Colour 200g
- Price
- £10.99
- Rating
- 4.4/5
- Reviews
- 593
- Age
- 7y ago

Henna Powder - Red Hair Dye - Fresh and Pure Organic - 200g - Indian Natural Hair Care (Copper red 200g)
- Price
- £10.99
- Rating
- 4.7/5
- Reviews
- 746
- Age
- 7y ago

Herbal Time Henna Natural Color Chocolate N 6 | Coloring Cream With Nettle Extract | Gray Hair Cover | Temporary Dye | Ammonia Sulfates Parabens Free | 75 ml
- Price
- £7.35
- Rating
- 3.7/5
- Reviews
- 6,907
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
16 falling
Sellers
45
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 80%
Open market
12%
- It's Pure33%
- Vatika Naturals16%
- Davis Finest11%
- Henne Color11%
- H&C HERBAL INGREDIENTS EXPERT10%
- Herbal Time7%
- Open — no brand owns it (10 brands, 12%)
Search terms
Top Henna Hair Dye search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- henna hair dye72K/yr
- organic henna9K/yr
- henna for hair12K/yr
- henna hair colour7K/yr
- henna hair6K/yr
- surya brasil henna cream5K/yr
- hair henna4K/yr
- brown henna hair dye4K/yr
- red henna hair dye4K/yr
- pure henna hair dye3K/yr
Reviews and returns
What reviews say buyers love and hate about Henna Hair Dye
We read the reviews and the return reasons for every product selling here.
“not red one”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Henna Hair Dye questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









