Henna Hair Dye
a small market ($44K/yr) — Henna Hair Dye doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Henna Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Henna Hair Dye is a £44K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 49/100.
Henna Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.1% over the last 90 days and 3.8% of searches end in a purchase.
£44K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 44 products
Top Henna Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Its Pure Certified Organic Pure Henna Powder 100g
- Price
- £6.25
- Rating
- 4.5/5
- Reviews
- 1,013
- Age
- 14y ago
H&C 100% Pure Natural Henna Powder (Lawsonia Inermis) 227 Gms (1/2 Lb) For Hair
- Price
- £8.18
- Rating
- 4.4/5
- Reviews
- 5,420
- Age
- 10y ago
Vatika Naturals Henna Dark Brown Hair Colour 60g(6 x 10g Sachets) 100% Ammonia-Free Complete Grey Coverage Promotes Hair Shine (Packaging May Vary)
- Price
- £5.26
- Rating
- 4.0/5
- Reviews
- 243
- Age
- 11y ago
Davis Finest - Organic Henna Powder 100g - PPD-Free Natural Skin Friendly Hair & Beard Dye - Ideal for Hair Colouring & Henna Cone Paste - Easy to Use 100% Plant Based Chemical Free Hair Dye
- Price
- £5.94
- Rating
- 4.4/5
- Reviews
- 1,381
- Age
- 10y ago
Its Pure Natural Hair Dye - Organic Henna & Indigo Hair Colour 200g
- Price
- £10.99
- Rating
- 4.4/5
- Reviews
- 593
- Age
- 7y ago
Trending
90-day click momentum
Davis Finest - Natural Henna Cones - 100% Organic & Chemical-Free Mehndi Paste - Dark Brown Colour - Skin Friendly Ready To Use Temporary Tattoo Body Art Kit - Pack of 12 x 30g
- Price
- £7.65
- Rating
- 4.0/5
- Reviews
- 310
- Age
- 3y ago
Henne Color Mahogany Henna Hair Colouring Cream 90 ml
- Price
- £8.34
- Rating
- 4.0/5
- Reviews
- 1,056
- Age
- 17y ago
Its Pure Certified Organic Pure Henna Powder 100g
- Price
- £6.25
- Rating
- 4.5/5
- Reviews
- 1,013
- Age
- 14y ago
Henne Color Henna Powder Copper 100gm (PACK OF 3)
- Price
- £13.66
- Rating
- 4.5/5
- Reviews
- 485
- Age
- 13y ago
Henne Color Henna Powder 100g (Pack of 3) (Auburn)
- Price
- £13.65
- Rating
- 4.5/5
- Reviews
- 485
- Age
- 12y ago
Newest
by launch date
Korus Essential Herbal Hair Color (Light Brown) - 100g | with Henna Amla Aritha etc.
- Price
- £5.92
- Rating
- 3.9/5
- Reviews
- 79
- Age
- 2y ago
Davis Finest - Natural Henna Cones - 100% Organic & Chemical-Free Mehndi Paste - Dark Brown Colour - Skin Friendly Ready To Use Temporary Tattoo Body Art Kit - Pack of 12 x 30g
- Price
- £7.65
- Rating
- 4.0/5
- Reviews
- 310
- Age
- 3y ago
Its Pure Natural Hair Dye - Organic Henna & Indigo Hair Colour 200g
- Price
- £10.99
- Rating
- 4.4/5
- Reviews
- 593
- Age
- 7y ago
Henna Powder - Red Hair Dye - Fresh and Pure Organic - 200g - Indian Natural Hair Care (Copper red 200g)
- Price
- £10.99
- Rating
- 4.7/5
- Reviews
- 746
- Age
- 7y ago
Herbal Time Henna Natural Color Chocolate N 6 | Coloring Cream With Nettle Extract | Gray Hair Cover | Temporary Dye | Ammonia Sulfates Parabens Free | 75 ml
- Price
- £7.35
- Rating
- 3.7/5
- Reviews
- 6,907
- Age
- 7y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
16 falling
Sellers
45
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
38%
Top 20: 80%
Open market
12%
- It's Pure33%
- Vatika Naturals16%
- Davis Finest11%
- Henne Color11%
- H&C HERBAL INGREDIENTS EXPERT10%
- Herbal Time7%
- Open — no brand owns it (10 brands, 12%)
Top Henna Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- henna hair dye72K/yr
- organic henna9K/yr
- henna for hair12K/yr
- henna hair colour7K/yr
- henna hair6K/yr
- surya brasil henna cream5K/yr
- hair henna4K/yr
- brown henna hair dye4K/yr
- red henna hair dye4K/yr
- pure henna hair dye3K/yr
What reviews say buyers love and hate about Henna Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Great quality henna”
“Beautiful colour”
“Easy to use”
“coverage very good”
“Love this henna dye used it for a few years nice has good coverage and leaves my hair so shiny and soft”
What buyers complain about
75% of reviews“not red one”
“Skin reaction”
“Doesn't colour hair at all”
“It was completely ineffective for me”
“It also doesnt smell very nice even after washing”
Henna Hair Dye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
56%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Henna Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
