Henna

Shoppers searched for this 736K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £279K a year.

Searches, last 12 months

736K

Growth, 90 days vs prior 90

+12.1%

Conversion, latest week

6.7%

Market size, estimated

£279Ka year

Peak month

July4.2× the quietest month

Top search term

henna375K searches a year

Listings sell for £5.66 on average, from £3.34 to £8.72. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £5.66 that is £4K to £6K a year per listing.

Average price

£5.66under the $15 to $100 sweet spot

Price range

£3.34–£8.72

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

£4K–£6K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

52% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #78 within Make-up. It carries 148 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

89%

Out of stock, average day

20.0%

Average rank

#78in Make-up

Average rating

3.97 starsAmazon United Kingdom average 4.36 stars

Average reviews

148per listing

Listings tracked

27

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

4Amazon's first-year sales bar

Average brand age

50 months