Henna
Henna shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 6% of 2,481 Beauty niches · +13 vs the category median of 47
Is Henna profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Henna is a £279K/yr Amazon United Kingdom market (736K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–May–Jun–Jul. Verdict: Worth a look — 60/100.
Henna: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +12.1% over the last 90 days and 6.7% of searches end in a purchase.
£279K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 27 products
Top Henna products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AARNAV Fresh Dark Brown Kajal Henna Cones for Natural Temporary Tattoos Kajal Mehndi Cone for Temporary Tattoos and Body Art (Pack of 3)
- Price
- £5.51
- Rating
- 4.1/5
- Reviews
- 219
- Age
- 2y ago
12 x Kaveri Mehendi Henna Cones Dark Brown Henna for Hand Art Henna Stencils and Henna Freckles Henna Cones for Henna Tattoo Kit - Natural Organic Temporary Tattoo - Box of 12 Individual Cones
- Price
- £7.06
- Rating
- 4.0/5
- Reviews
- 98
- Age
- 1y ago
Davis Finest - Natural Henna Cones - 100% Organic & Chemical-Free Mehndi Paste - Dark Brown Colour - Skin Friendly Ready To Use Temporary Tattoo Body Art Kit - Pack of 12 x 30g
- Price
- £7.65
- Rating
- 4.0/5
- Reviews
- 310
- Age
- 3y ago
Neeta Henna Cones 4 Pack Natural Mehndi Cones for Temporary Tattoos Body Art & Traditional Mehndi Designs
- Price
- £5.21
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 10mo ago
PuraTick 2 Pcs Henna Mehndi Cones Dark Brown Mehndi | All Natural Body Art Organic Herbal Temporary Tattoo | Ready to Use Henna | Pack of 2
- Price
- £4.81
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 4mo ago
Trending
90-day click momentum
2 Pcs Henna Mehndi Cones Dark Brown Mehndi | PuraTick All Natural Body Art Organic Herbal Temporary Tattoo | Ready to Use Henna
- Price
- £5.18
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 3mo ago
PuraTick 4 Pcs Henna Mehndi Cones Dark Brown Mehndi | All Natural Body Art Organic Herbal Temporary Tattoo | Ready to Use Henna | Pack of 4
- Price
- £6.25
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 2mo ago
Shahi 100% Natural Henna Cones Ready to Use Organic Henna Paste Cones Mehandi Cone Made From Triple Sifted Henna Leaf Powder Long-lasting Henna Paste for Festivals Chemical-free (Pack of 3)
- Price
- £6.19
- Rating
- 3.7/5
- Reviews
- 149
- Age
- 2y ago
4 Pcs Henna Mehndi Cones Dark Brown Mehndi | PuraTick All Natural Body Art Organic Herbal Temporary Tattoo | Ready to Use Henna
- Price
- £6.48
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 5mo ago
Neha Henna Cones (Pack of 4) And Stencil Kit Bridal Eid Diwali & Festivals Ready to Use Dark Stain Henna Premium Quality
- Price
- £5.14
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 4mo ago
Newest
by launch datePuraTick 4 Pcs Henna Mehndi Cones Dark Brown Mehndi | All Natural Body Art Organic Herbal Temporary Tattoo | Ready to Use Henna | Pack of 4
- Price
- £6.25
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 2mo ago
2 Pcs Henna Mehndi Cones Dark Brown Mehndi | PuraTick All Natural Body Art Organic Herbal Temporary Tattoo | Ready to Use Henna
- Price
- £5.18
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 3mo ago
PuraTick 2 Pcs Henna Mehndi Cones Dark Brown Mehndi | All Natural Body Art Organic Herbal Temporary Tattoo | Ready to Use Henna | Pack of 2
- Price
- £4.81
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 4mo ago
Neha Henna Cones (Pack of 4) And Stencil Kit Bridal Eid Diwali & Festivals Ready to Use Dark Stain Henna Premium Quality
- Price
- £5.14
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 4mo ago
4 Pcs Henna Mehndi Cones Dark Brown Mehndi | PuraTick All Natural Body Art Organic Herbal Temporary Tattoo | Ready to Use Henna
- Price
- £6.48
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 5mo ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 rising
Sellers
30
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
24%
- AARNAV22%
- PuraTick14%
- Bemacar12%
- Davis Finest11%
- KRISHMI11%
- Neha Henna Cones6%
Henna demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, May, Jun, Jul · busiest ÷ quietest = 4.2×
Top Henna search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- henna375K/yr
- henna cones160K/yr
- mehndi cones36K/yr
- hena18K/yr
- natural henna cones22K/yr
- henna cone21K/yr
- brown henna13K/yr
- mehndi14K/yr
- organic henna cones11K/yr
- natural henna9K/yr
What reviews say buyers love and hate about Henna
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Beautiful colour”
“Good quality”
“Easy to use”
“SMELLS DELICIOUS”
“Good value”
What buyers complain about
72% of reviews“Should have been darker”
“Very dark stain”
“expensive single”
“Low quality”
“The pastes inside is smooth however smells very chemically”
Henna return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Henna questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
