Is henna profitable to sell on Amazon United Kingdom?

The niche generates £279K/yr across 27 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Worth a look (60/100).

How competitive is the henna niche?

17 brands and 30 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in henna?

Top complaints mined from reviews: Color, Stain Resistance, Value For Money. The return rate is 0.2%.

When does demand for henna peak?

Demand peaks in Mar–May–Jun–Jul; the busiest month runs 4.2× the quietest.

What does it cost to enter the henna niche?

Listings span £3.34–£8.72; the average listing price is £5.66 (sweet spot $15–$100). The average incumbent carries 148 reviews — the moat a new listing must climb.

henna

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great148.11

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Good£279K

£279K/yr · 736K searches

Growth

Okay+12.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.66

avg listing price — sweet spot $15–$100

Price range

Bad£3.34–£8.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Quality Gap Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, henna is a £279K/yr Amazon United Kingdom market (736K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–May–Jun–Jul. Verdict: Worth a look — 60/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

henna market data

Units sold / yr: 40K–50K; avg 750–1,000/product
Revenue / yr: £226K–£283K; units × avg price
Conversion rate: 6.7%
Avg BSR: #78
Page quality: 0%
Prime: 89%
Sponsored: 52%
Out of stock: 20.0%
Avg brand age: 50 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

24%

AARNAV22%
PuraTick14%
Bemacar12%
Davis Finest11%
KRISHMI11%
Neha Henna Cones6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.

Peak months: Mar, May, Jun, Jul · busiest ÷ quietest = 4.2×

Open Trend

Top henna search terms

henna375K/yr +49.7%5.2% conv.
henna cones160K/yr -3.0%6.4% conv.
mehndi cones36K/yr -52.2%3.0% conv.
hena18K/yr +54.6%2.8% conv.
natural henna cones22K/yr -47.0%3.1% conv.
henna cone21K/yr -34.3%4.7% conv.
brown henna13K/yr +30.9%4.4% conv.
mehndi14K/yr -49.2%2.9% conv.
organic henna cones11K/yr -47.3%4.5% conv.
natural henna9K/yr -12.4%3.2% conv.

All search terms

Top henna products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AARNAV Fresh Dark Brown Kajal Henna Cones for Natural Temporary Tattoos Kajal Mehndi Cone for Temporary Tattoos and Body Art (Pack of 3)

AARNAV£5.514.1★219 rev

12 x Kaveri Mehendi Henna Cones Dark Brown Henna for Hand Art Henna Stencils and Henna Freckles Henna Cones for Henna Tattoo Kit - Natural Organic Temporary Tattoo - Box of 12 Individual Cones

Bemacar£7.064.0★98 rev

Davis Finest - Natural Henna Cones - 100% Organic & Chemical-Free Mehndi Paste - Dark Brown Colour - Skin Friendly Ready To Use Temporary Tattoo Body Art Kit - Pack of 12 x 30g

Davis Finest£7.654.0★310 rev

Neeta Henna Cones 4 Pack Natural Mehndi Cones for Temporary Tattoos Body Art & Traditional Mehndi Designs

KRISHMI£5.214.3★33 rev

PuraTick 2 Pcs Henna Mehndi Cones Dark Brown Mehndi | All Natural Body Art Organic Herbal Temporary Tattoo | Ready to Use Henna | Pack of 2

PuraTick£4.814.1★75 rev

Newest

by launch date

PuraTick 4 Pcs Henna Mehndi Cones Dark Brown Mehndi | All Natural Body Art Organic Herbal Temporary Tattoo | Ready to Use Henna | Pack of 4

PuraTick£6.259 rev

2mo ago

2 Pcs Henna Mehndi Cones Dark Brown Mehndi | PuraTick All Natural Body Art Organic Herbal Temporary Tattoo | Ready to Use Henna

PuraTick£5.187 rev

3mo ago

PuraTick 2 Pcs Henna Mehndi Cones Dark Brown Mehndi | All Natural Body Art Organic Herbal Temporary Tattoo | Ready to Use Henna | Pack of 2

PuraTick£4.8175 rev

4mo ago

Neha Henna Cones (Pack of 4) And Stencil Kit Bridal Eid Diwali & Festivals Ready to Use Dark Stain Henna Premium Quality

Neha Henna Cones£5.1497 rev

4mo ago

4 Pcs Henna Mehndi Cones Dark Brown Mehndi | PuraTick All Natural Body Art Organic Herbal Temporary Tattoo | Ready to Use Henna

PuraTick£6.4812 rev

5mo ago

What buyers say about henna

What buyers praise and complain about, mined from review topics.

What buyers love

Color20%

“Beautiful colour”

Quality-Overall13%

“Good quality”

Ease Of Use10%

“Easy to use”

Smell8%

“SMELLS DELICIOUS”

Value For Money8%

“Good value”

Stain Resistance8%

“But even after 10-15 minutes didnt leave any stain”

Durability5%

“Decent for short-term use”

Ease Of Application5%

“allow for precise application”

Allergies2%

“no skin reaction”

Color Fading/Discoloration2%

“The colour kept getting stronger as the days went in”

What buyers complain about

Color34%

“Should have been darker”

Stain Resistance7%

“Very dark stain”

Value For Money7%

“expensive single”

Quality-Overall7%

“Low quality”

Smell5%

“The pastes inside is smooth however smells very chemically”

Size-Overall3%

“Slightly bigger than a finger”

Leak-Proof3%

“It is very watery and one of them came partly open at the top and leaked”

Advertised Vs Actual Product3%

“Not described as it actually is”

Strength2%

“the other are a little bent at the end”

Moist/Dry2%

“Dries out very fast”

Top return reasons

Color21%

Leak-Proof10%

Quality-Overall10%

Stain Resistance8%

Functionality-Overall8%

Smell6%

Size-Overall5%

Advertised Vs Actual Product5%

Moist/Dry3%

Ingredients-Overall3%

Common questions

Is henna profitable to sell on Amazon United Kingdom?: The niche generates £279K/yr across 27 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Worth a look (60/100).
How competitive is the henna niche?: 17 brands and 30 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in henna?: Top complaints mined from reviews: Color, Stain Resistance, Value For Money. The return rate is 0.2%.
When does demand for henna peak?: Demand peaks in Mar–May–Jun–Jul; the busiest month runs 4.2× the quietest.
What does it cost to enter the henna niche?: Listings span £3.34–£8.72; the average listing price is £5.66 (sweet spot $15–$100). The average incumbent carries 148 reviews — the moat a new listing must climb.