hen party bags
Worth a lookShows low returns (0.4%), but a small market ($33K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Review moat
Great211.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Price range
Okay£2.14–£20.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.17avg listing price — sweet spot $15–$100
Market size
Bad£33K£33K/yr · 174K searches
According to Flapen's Amazon United Kingdom niche tracking, hen party bags is a £33K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hen party bags market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £41K–£49K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #284
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 79%
- Out of stock
- 11.7%
- Avg brand age
- 28 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
59 falling
Sellers
92
Top-5 brand share
38%
Top 20: 79%
Top-5 click share
25%
Top 20: 64%
Open market
57%
- Lovely Little Things12%
- Blue Planet Fancy Dress9%
- YUEONEWIN6%
- Rainbow Sensation6%
- LFENYIGI5%
- HENBRANDT5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 8.1×
Top hen party bags search terms
- hen party bag fillers92K/yr
- hen do party bag fillers33K/yr
- hen party favours14K/yr
- hen party gift bag fillers7K/yr
- classy hen party bag fillers7K/yr
- hen do gift bags fillers8K/yr
- hen do favours7K/yr
- hen do bag fillers6K/yr
Top hen party bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hen Party Favours Shot Bottle Tags 10 Pack Shes Tying the Knot Lets Take a Shot Hen Do Mini Bottle Tags for Mini Alcohol Bottles Lovely Little Things
Lovely Little Things£6.604.7★19 rev
72 Pcs Gifts For Women Bulk Face Masks Lip Balms Hand Creams & Under Eye Patches Spa Party Supplies Party Favors For Bridal Wedding Galentines Party Favors Christmas Stocking Stuffers
LFENYIGI£17.084.7★55 rev
Huxters Hen Party Accessories 20 Pcs Advice for The Bride Card Games Luxurious Design with Printed Template Ultra-Thick 350GSM Paper Great for Bachelorette and Hen Party
Huxters£3.744.5★984 rev
Hen Party Photo Challenge Game Selfie Scavenger Hunt Cards Hen Night Game for Bride Team 10 Pack A6 Cards Fun Hen Party Activity - By Lovely Little Things
Lovely Little Things£4.214.5★202 rev
24K Gold Eye Mask Jiasoval 16 Pairs Under Eye Patches Skin Treatment Mask Crystal Collagen Under Eye Mask for Reducing Dark Circles Moisturizing Puffiness and Eye Bags Anti-Wrinkle Hydrating
Jiasoval£5.194.4★1,033 rev
Newest
by launch date
60PCS Pamper Gifts for Women Skincare Gift Set with Multipack Face Masks Hand Cream Lip Balm Under Eye Patches Lip Mask Mini Nail Files Bridal Wedding Thank You Gifts Party Bag Fillers Adults
YUEONEWIN£13.71171 rev
54 PCS Skincare Set Pamper Gifts for Women Includes Face Masks Hand Cream
YUEONEWIN£13.8416 rev
Wyeland Confectionery Team Bride Milk Chocolate Neapolitans Blush Pink - Hen Party Favours - 25 Chocolates
Wyeland Confectionery£6.5916 rev
72 Pcs Gifts For Women Bulk Face Masks Lip Balms Hand Creams & Under Eye Patches Spa Party Supplies Party Favors For Bridal Wedding Galentines Party Favors Christmas Stocking Stuffers
LFENYIGI£17.0855 rev
Leseogye 12 PCS Team Bride Bracelets 1 bridal bracelet and11 bridesmaid bracelets Hen Party Bracelet Premium Soft Clay and Acrylic Beaded Bridesmaid Team Bride Gift Hen Party Bags Fillers
Leseogye£6.2719 rev
Trending
90-day click momentum54 PCS Skincare Set Pamper Gifts for Women Includes Face Masks Hand Cream
YUEONEWIN£13.844.7★
Bouiexye 5 Pack White Heart Sunglasses Bachelorette Vintage Heart Shaped Glasses for Wedding Bridesmaid Party Favor Accessories
Bouiexye£7.594.7★
10 Pcs Collagen Lip Masks & 10 Pairs 24K Gold Gel Eye Masks Anti Aging Wrinkle Gel Under Eye and Lip Patches Eye Masks Patches for Dark Circles Puffy Eyes Plumping Hydrating Crystal Lip Pads
Ceboic£5.954.5★
VIKKI 20PCS Professional Nail Files Double Sided Mini Emery Board 180/240 Grit Washable Nail Files Colorful Floral Fingernail Buffering Files Manicure Tools Nail Styling Tools Pet Grooming Tools
VIKKI£3.294.3★
72 Pcs Gifts For Women Bulk Face Masks Lip Balms Hand Creams & Under Eye Patches Spa Party Supplies Party Favors For Bridal Wedding Galentines Party Favors Christmas Stocking Stuffers
LFENYIGI£17.084.7★
What buyers say about hen party bags
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Excellent value”
“Perfect for gift giving”
“There is a perfect scent combination to suit absolutely everyone”
“great size”
“Great fun carda”
“As advertised”
“Great taste”
“very easy to use”
“Lots of different designs really cute”
What buyers complain about
“Slightlyyy disappointed by the quality of the scrunchies”
“Not as advertised”
“Larger than expected”
“The stickers and elastic supplied are really fiddly to attach and the elastic is really poor quality”
“Waste of money”
“They dont even hydrate”
“after about two weeks they lost their taste”
“Bit sour”
“They have made these really thin”
“Bit disappointed they were very flimsy”
Top return reasons
Common questions
- Is hen party bags profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 76 tracked products. 3 of 27 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the hen party bags niche?
- 59 brands and 92 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in hen party bags?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Size-Overall. The return rate is 0.4%.
- When does demand for hen party bags peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 8.1× the quietest.
- What does it cost to enter the hen party bags niche?
- Listings span £2.14–£20.66; the average listing price is £8.17 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.