Is hemp hand cream profitable to sell on Amazon United Kingdom?

The niche generates £143K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (33/100).

How competitive is the hemp hand cream niche?

3 brands and 83 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hemp hand cream?

Top complaints mined from reviews: Value For Money, Moist/Dry, Allergies. The return rate is 0.1%.

When does demand for hemp hand cream peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 5.1× the quietest.

What does it cost to enter the hemp hand cream niche?

Listings span £4.69–£15.01; the average listing price is £8.80 (sweet spot $15–$100). The average incumbent carries 6,187 reviews — the moat a new listing must climb.

hemp hand cream

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay£143K

£143K/yr · 117K searches

Review moat

Bad6,187.42

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.80

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad82%

top-5 click share — a locked-up shelf

Growth

Bad-26.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£4.69–£15.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, hemp hand cream is a £143K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hemp hand cream market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: £132K–£176K; units × avg price
Conversion rate: 13.9%
Avg BSR: #92
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

The Body Shop94%
Dr. Organic3%
O'Keeffe's2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — -26.2% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.1×

Open Trend

Top hemp hand cream search terms

body shop hand cream40K/yr -24.2%8.6% conv.
hemp hand cream31K/yr -29.5%14.0% conv.
body shop hemp hand cream16K/yr -23.2%19.8% conv.
the body shop hand cream9K/yr -30.6%4.4% conv.
bodyshop hemp hand cream5K/yr -27.4%18.3% conv.
hand cream body shop6K/yr -13.5%7.3% conv.
body shop hemp5K/yr -34.7%11.8% conv.
hemp hand cream body shop5K/yr -18.2%21.4% conv.

All search terms

Top hemp hand cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Body Shop Hemp Hand Protector (1x 100ml) Heavy-Duty Hand Cream for Ultra-Dry Skin 96H Intense Moisture With Hemp Seed Oil Non-Greasy Formula Hand Balm to Repair Dry Skin

The Body Shop£13.184.6★1,804 rev

The Body Shop Hemp Hand Protector (1x 30ml) Intensive Hand Cream for Very Dry Hands 96hr Heavy-Duty Moisture Non-Greasy Vegan Hand Moisturiser with Hemp Seed Oil

The Body Shop£6.624.6★1,804 rev

The Body Shop Shea Hand Balm (1x 30ml) Nourishing Hand Balm for Dry Hands 96hr Moisture Fast-Absorbing Formula Made with Shea Butter Vegan Certified

The Body Shop£6.574.6★3,198 rev

The Body Shop Coconut Hand Balm (1x 30ml) Nourishing Hand Balm for Dry Hands 96hr Moisture Fast-Absorbing Made with Shea Butter & Coconut Oil Vegan

The Body Shop£6.194.6★3,198 rev

The Body Shop Hemp Hand Protector 30 ml

The Body Shop£11.054.7★7,863 rev

Newest

by launch date

The Body Shop Handcare Trio Gift Set Shea Hand Balm Mango Hand Balm British Rose Hand Cream Nourishing Hand Care Set 48hr Hydration Softening Fast Absorbing Vegan Gift

The Body Shop£15.0131 rev

5mo ago

The Body Shop Dewberry Hand Balm (1x 30ml) Intensive Moisturising Hand Cream for Soft Skin Fruity and Floral Scented Vegan Formula with Shea Butter 96-Hour Moisture Fast-Absorbing and Non-Greasy

The Body Shop£5.82125 rev

7mo ago

The Body Shop Hemp Hand Protector (1x 30ml) Intensive Hand Cream for Very Dry Hands 96hr Heavy-Duty Moisture Non-Greasy Vegan Hand Moisturiser with Hemp Seed Oil

The Body Shop£6.621,804 rev

1y ago

The Body Shop Coconut Hand Balm (1x 30ml) Nourishing Hand Balm for Dry Hands 96hr Moisture Fast-Absorbing Made with Shea Butter & Coconut Oil Vegan

The Body Shop£6.193,198 rev

2y ago

The Body Shop Hemp Hand Protector (1x 100ml) Heavy-Duty Hand Cream for Ultra-Dry Skin 96H Intense Moisture With Hemp Seed Oil Non-Greasy Formula Hand Balm to Repair Dry Skin

The Body Shop£13.181,804 rev

2y ago

What buyers say about hemp hand cream

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry21%

“really moisturising on my dry hands”

Quality-Overall14%

“Excellent product”

Soft Feel13%

“Soft, subtle and lovely to use”

Smell11%

“Doesnt smell horrible”

Value For Money5%

“Value for money”

Efficiency4%

“This hand cream works very well”

Absorbency4%

“Absorbs well”

Advertised Vs Actual Product4%

“Does exactly as it says”

Protection3%

“protective hand cream”

Suitability Dry Skin2%

“A cream that really works on dry skin”

What buyers complain about

Value For Money16%

“Expensive”

Moist/Dry7%

“after using this - my hands became extremely dry”

Allergies7%

“they are a known skin irritant”

Pain Relief-Overall5%

“Made my hands worst”

Smell5%

“Nothing like the original scent”

Oily/Greasy4%

“I find it greasy even tho listed non greasy”

De-Grease4%

“A little greasy”

Ease Of Use4%

“Problematic opening”

Thickness4%

“The cream is a little thicker than expected”

Quality-Overall3%

“Not as good as body shop hemp hand cream”

Top return reasons

Size-Overall29%

Value For Money12%

Advertised Vs Actual Product11%

Product Condition9%

Leak-Proof8%

Smell7%

Functionality-Overall5%

Gap/Hole4%

Quality-Overall2%

Ease Of Use2%

Common questions

Is hemp hand cream profitable to sell on Amazon United Kingdom?: The niche generates £143K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (33/100).
How competitive is the hemp hand cream niche?: 3 brands and 83 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hemp hand cream?: Top complaints mined from reviews: Value For Money, Moist/Dry, Allergies. The return rate is 0.1%.
When does demand for hemp hand cream peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 5.1× the quietest.
What does it cost to enter the hemp hand cream niche?: Listings span £4.69–£15.01; the average listing price is £8.80 (sweet spot $15–$100). The average incumbent carries 6,187 reviews — the moat a new listing must climb.