Is hema free top coat profitable to sell on Amazon United Kingdom?

The niche generates £44K/yr across 53 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the hema free top coat niche?

19 brands and 28 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in hema free top coat?

Top complaints mined from reviews: Allergies, Durability, Quality-Overall. The return rate is 0.4%.

What does it cost to enter the hema free top coat niche?

Listings span £3.41–£88.51; the average listing price is £9.34 (sweet spot $15–$100). The average incumbent carries 2,093 reviews — the moat a new listing must climb.

hema free top coat

Worth a look

Shows low returns (0.4%), but a small market ($44K/yr) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Price range

Great£3.41–£88.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Growth

Okay+16.4%

90-day search growth — must beat 0% to launch

Review moat

Okay2,092.57

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.34

avg listing price — sweet spot $15–$100

Market size

Bad£44K

£44K/yr · 122K searches

According to Flapen's Amazon United Kingdom niche tracking, hema free top coat is a £44K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hema free top coat market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £56K–£75K; units × avg price
Conversion rate: 3.8%
Avg BSR: #153
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 15.7%
Avg brand age: 45 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

35%

Top 20: 74%

Open market

14%

beetles Gel Polish50%
modelones11%
Makartt8%
FZANEST8%
INPING5%
MelodySusie4%
Open — no brand owns it (13 brands, 14%)

Top hema free top coat search terms

hema free gel polish67K/yr -0.9%1.4% conv.
beetles top coat25K/yr +74.0%8.7% conv.
beetles top and base coat4K/yr +88.6%9.9% conv.
hema free gel polish set5K/yr +14.3%0.4% conv.
beetles base and top coat3K/yr +72.6%10.0% conv.
hema free4K/yr -23.5%1.0% conv.
beetles base coat2K/yr +31.9%7.0% conv.
tpo free gel polish12K/yr -52.9%0.4% conv.

All search terms

Top hema free top coat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beetles No Wipe Matte Top Coat Gel Polish - Transparent Finish 7.5ml Soak Off Nail Lamp Art Manicure Salon DIY Kit

beetles Gel Polish£5.024.5★1,886 rev

Beetles Gel Polish No Wipe Top and Base Coat Set 2pcs 7.5ml Clear Glossy Shine Finish Long Lasting Soak Off LED Lamp Nail Polish

beetles Gel Polish£5.254.4★530 rev

Beetles 2Pcs Gel Base and Top Coat Set No Wipe Upgraded Mild Formula Glossy UV Top & Base Coat Long Lasting Effect Soak Off No More Damaged Nails Gift for Women Girls

beetles Gel Polish£7.084.3★442 rev

beetles Gel Polish 2Pcs 15ml No Wipe Gel Top and Base Coat Shine & Glossy Finish Long Lasting Soak Off UV Gel Nail Polish Set Manicure Care Gifts for Girls Women-001

beetles Gel Polish£6.344.6★61 rev

Beetles Gel Polish Base & Top Coat Set - 3pcs 15ml Base Gel No Wipe Top Coat Matte & Shine Finish Long Lasting Soak Off LED Nail Lamp

beetles Gel Polish£11.424.5★36 rev

Newest

by launch date

Shining She Gel Nail Polish Pastel TPO-Free HEMA-Free 6 Colors Macaron Purple Sky Blue Light Green Cream Yellow Light Pink Apricot Soak-Off UV Nail Polish Spring Summer for Manicure DIY at Home 8ML

Shining She£6.24130 rev

6mo ago

INPING Gel Nail Polish HEMA-FREE TPO-FREE 6 Colors Pink Red Glitter Nail Polish Set Spring Summer Soak-Off UV/LED Nail Polishes Easter/Valentines Day Women DIY Manicure Salon 8 ML

INPING£6.52121 rev

6mo ago

Makartt Milky Pink Gel Nail Polish: 15ML Hema-Free Jelly Baby Pink Nail Polish Sheer Translucent Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women

Makartt£5.978,402 rev

7mo ago

FZANEST HEMA-Free Gel Nail Polish Set Tpo-free 72pcs 12ML High Shine Top Coat Base Builder Gel With 68 Bright Colors Nude Pink Red White Black All Seasons Gel Polish Kit For Home DIY Nail Salon Use

FZANEST£88.5180 rev

9mo ago

INPING Gel Nail Polish TPO-FREE HEMA-FREE 6 Colors Nude Pink Brown Gel Polish Soak-Off UV/LED Nail Polishes Set for Women Nail Art Varnish at Home 8 ML

INPING£6.4811 rev

9mo ago

What buyers say about hema free top coat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“The bottles are also great quality”

Color18%

“Beautiful colours”

Value For Money10%

“Good value”

Brightness/Shine/Glow7%

“Beautifully shiny”

Durability5%

“Durable”

Ease Of Use5%

“Easy to Use”

Advertised Vs Actual Product4%

“It does exactly what it says”

Ease Of Application4%

“easy application”

Thickness3%

“the polish is thick”

Stitch/Finish/Polish2%

“Good topcoat, leaves a good finish”

What buyers complain about

Allergies13%

“Gave me a bad allergic reaction”

Durability11%

“breaks easily”

Quality-Overall9%

“The quality and formulation seem completely different”

Thickness8%

“It's not thick or gloopy”

Moist/Dry7%

“Not the best dont really dry”

Adhesion/Stickiness6%

“Absolutely no adherence”

Color3%

“the colours just a shame that they had changed something in the base or top coat or both for it to peel after a couple of days”

Size-Overall3%

“Other than it being very small”

Smudge Resistance3%

“After curing, gel still was still uncured and smudged my nails”

Leak-Proof2%

“the bottles leak. even when standing up”

Top return reasons

Color20%

Functionality-Overall13%

Quality-Overall9%

Adhesion/Stickiness5%

Durability5%

Advertised Vs Actual Product5%

Leak-Proof5%

Size-Overall5%

Paint Quality4%

Certifications4%

Common questions

Is hema free top coat profitable to sell on Amazon United Kingdom?: The niche generates £44K/yr across 53 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the hema free top coat niche?: 19 brands and 28 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in hema free top coat?: Top complaints mined from reviews: Allergies, Durability, Quality-Overall. The return rate is 0.4%.
What does it cost to enter the hema free top coat niche?: Listings span £3.41–£88.51; the average listing price is £9.34 (sweet spot $15–$100). The average incumbent carries 2,093 reviews — the moat a new listing must climb.