Hello Kitty

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £353K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-21.3%

Conversion, latest week

1.5%

Market size, estimated

£353Ka year

Peak month

December3.6× the quietest month

Top search term

hello kitty1.0M searches a year

Listings sell for £12.64 on average, from £3.55 to £21.75. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £12.64 that is £6K to £9K a year per listing.

Average price

£12.64under the $15 to $100 sweet spot

Price range

£3.55–£21.75

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

£6K–£9K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #129 within Lips. It carries 164 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

88%

Out of stock, average day

3.0%

Average rank

#129in Lips

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

164per listing

Listings tracked

8

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

29 months