Heel Balm

Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £802K a year.

Searches, last 12 months

455K

Growth, 90 days vs prior 90

+22.1%

Conversion, latest week

18.9%

Market size, estimated

£802Ka year

Peak month

May3.8× the quietest month

Top search term

flexitol heel balm145K searches a year

Listings sell for £9.33 on average, from £3.72 to £22.05. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £9.33 that is £28K to £37K a year per listing.

Average price

£9.33under the $15 to $100 sweet spot

Price range

£3.72–£22.05

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

£28K–£37K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Hands & Feet. It carries 10,842 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

85%

Out of stock, average day

0.0%

Average rank

#53in Hands & Feet

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

10,842per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months