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Hedgehog Brush

Fail

The top 5 brands take 97% of clicks, so Hedgehog Brush is a Fail.

Flapen Score
37
37 / 100
Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47
Market size
£67K/yr141K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
77%top-5 click share · 7 brands · 27 sellers

Flapen Score

Hedgehog Brush against its category

The dotted line is the Beauty average. Past it, Hedgehog Brush is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hedgehog Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hedgehog Brush 141K times last year and spent an estimated £67K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
3.9%
Market size, estimated
£67Ka year
Peak month
December1.6× the quietest month
Top search term
rehab27K searches a year

02 · Price

A sale here is worth £12.13.

Listings sell for £12.13 on average, from £4.74 to £30.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £12.13 that is £3K to £6K a year per listing.

Average price
£12.13under the $15 to $100 sweet spot
Price range
£4.74–£30.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #205 within Styling Tools. It carries 1,525 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
73%
Out of stock, average day
7.7%
Average rank
#205in Styling Tools
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,525per listing
Listings tracked
15

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Hedgehog Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

27

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Brand 148%
  • Brand 231%
  • Brand 310%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Hedgehog Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Hedgehog Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rehab27K/yr
  • rehab hair32K/yr
  • head jog hair brush17K/yr
  • headjog hair brushes10K/yr
  • hedgehog brush8K/yr
  • head jog6K/yr
  • rehab hair brush6K/yr
  • head jog brush5K/yr
  • head jog 08 straw brush5K/yr
  • headhog hairbrush4K/yr

Reviews and returns

What reviews say buyers love and hate about Hedgehog Brush

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Brush Quality”
13%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Its ok, a bit flimsy & dnt think its that good for your gair quality”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hedgehog Brush questions

Answered from the same tracked data.