Heated Rollers
FailThe top 5 products take 83% of clicks, so Heated Rollers is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £401K/yr428K searches / yr
- 90-day growth
- -18.6%search demand this quarter
- Competition
- 83%top-5 click share · 7 brands · 45 sellers
Flapen Score
Heated Rollers against its category
The dotted line is the Beauty average. Past it, Heated Rollers is stronger. Inside it, weaker.
Market
The Heated Rollers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heated Rollers 428K times last year and spent an estimated £401K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £401K a year.
- Searches, last 12 months
- 428K
- Growth, 90 days vs prior 90
- -18.6%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £401Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- heated rollers187K searches a year
02 · Price
A sale here is worth £25.52.
Listings sell for £25.52 on average, from £7.76 to £44.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At £25.52 that is £32K to £38K a year per listing.
- Average price
- £25.52inside the $15 to $100 sweet spot
- Price range
- £7.76–£44.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £32K–£38K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #90 within Styling Tools. It carries 1,856 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #90in Styling Tools
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,856per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Heated Rollers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Remington PROluxe Heated Hair Rollers (OPTIheat Technology 90 Second Heat Up Sets Curls in 5 Minutes 20 Velvet Flocked Rollers - 8 Medium 25mm and 12 Large 32mm) H9100
- Price
- £29.55
- Rating
- 4.4/5
- Reviews
- 3,577
- Age
- 9y ago

Remington Heated Hair Rollers (Set of 12 velvet flocked rollers in 2 jumbo sizes (35mm & 40mm) Ceramic and Ionic Technology Wax core 12 pins and clips included pink/black) H5670
- Price
- £25.19
- Rating
- 4.2/5
- Reviews
- 278
- Age
- 10y ago

TRESemmé 32mm Heated Hair Rollers Set of 10 Large Hot Rollers for Volume & Curls Dual Voltage Travel Set with Carry Case Fast Heat Up to 125C Pink/Black 3039U
- Price
- £20.15
- Rating
- 4.3/5
- Reviews
- 2,032
- Age
- 14y ago

Kitsch Ceramic Thermal Hair Rollers Set 8pcs - Hair Curlers Rollers for Perfect Curls Hot Rollers kit for long hair Hair rollers for long hair Hair Curler & Hair Roller Ceramic Coated Core Black
- Price
- £7.76
- Rating
- 4.0/5
- Reviews
- 7,923
- Age
- 6y ago

BaByliss Thermo-Ceramic Heated Hair Rollers Long Lasting Curls 20 Hair Rollers with Pins All Hair Types Anti-Frizz Black 3035U
- Price
- £37.85
- Rating
- 4.4/5
- Reviews
- 546
- Age
- 18y ago
Trending
estimated 90-day click momentum
xnicx 18pcs Hair Roller Set Hair Curlers Self-Grip Ceramic Ionic Thermal Rollers Rollers Curlers to Sleep In for Hair Blowout Look Salon Quality Hair Rollers for Long Short Hair
- Price
- £8.36
- Rating
- 4.2/5
- Reviews
- 1,325
- Age
- 2y ago

BaByliss Pro 20 Piece Heated Roller Set 8 Jumbo 6 Large & 6 Medium Rollers 5 Min Fast Heat Up
- Price
- £36.50
- Rating
- 4.5/5
- Reviews
- 661
- Age
- 12y ago

Remington PROluxe Heated Hair Rollers (OPTIheat Technology 90 Second Heat Up Sets Curls in 5 Minutes 20 Velvet Flocked Rollers - 8 Medium 25mm and 12 Large 32mm) H9100
- Price
- £29.55
- Rating
- 4.4/5
- Reviews
- 3,577
- Age
- 9y ago

Remington Heated Hair Rollers (Set of 12 velvet flocked rollers in 2 jumbo sizes (35mm & 40mm) Ceramic and Ionic Technology Wax core 12 pins and clips included pink/black) H5670
- Price
- £25.19
- Rating
- 4.2/5
- Reviews
- 278
- Age
- 10y ago

TRESemmé 32mm Heated Hair Rollers Set of 10 Large Hot Rollers for Volume & Curls Dual Voltage Travel Set with Carry Case Fast Heat Up to 125C Pink/Black 3039U
- Price
- £20.15
- Rating
- 4.3/5
- Reviews
- 2,032
- Age
- 14y ago
Newest
by launch date
Heated Rollers for Short Hair Hot Rollers for Medium Length and Long Hair
- Price
- £19.79
- Rating
- 3.5/5
- Reviews
- 35
- Age
- 1y ago

xnicx 18pcs Hair Roller Set Hair Curlers Self-Grip Ceramic Ionic Thermal Rollers Rollers Curlers to Sleep In for Hair Blowout Look Salon Quality Hair Rollers for Long Short Hair
- Price
- £8.36
- Rating
- 4.2/5
- Reviews
- 1,325
- Age
- 2y ago

Kitsch Ceramic Thermal Hair Rollers Set 8pcs - Hair Curlers Rollers for Perfect Curls Hot Rollers kit for long hair Hair rollers for long hair Hair Curler & Hair Roller Ceramic Coated Core Black
- Price
- £7.76
- Rating
- 4.0/5
- Reviews
- 7,923
- Age
- 6y ago

Remington PROluxe Heated Hair Rollers (OPTIheat Technology 90 Second Heat Up Sets Curls in 5 Minutes 20 Velvet Flocked Rollers - 8 Medium 25mm and 12 Large 32mm) H9100
- Price
- £29.55
- Rating
- 4.4/5
- Reviews
- 3,577
- Age
- 9y ago

Remington Heated Hair Rollers (Set of 12 velvet flocked rollers in 2 jumbo sizes (35mm & 40mm) Ceramic and Ionic Technology Wax core 12 pins and clips included pink/black) H5670
- Price
- £25.19
- Rating
- 4.2/5
- Reviews
- 278
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
45
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
4%
- Remington55%
- TRESemmé13%
- BaByliss11%
- Kitsch8%
- BaBylissPRO6%
- Refein4%
- Open — no brand owns it (1 brand, 4%)
Demand
Heated Rollers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Heated Rollers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heated rollers187K/yr
- hot rollers29K/yr
- heated rollers for short hair31K/yr
- heated hair rollers29K/yr
- heated curlers30K/yr
- heated rollers for medium length hair23K/yr
- heated rollers long hair19K/yr
- travel heated rollers9K/yr
- remington heated rollers15K/yr
- babyliss heated rollers7K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Rollers
We read the reviews and the return reasons for every product selling here.
“Rollers too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Rollers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









