Is heated eyelash curler profitable to sell on Amazon United Kingdom?

The niche generates £95K/yr across 33 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the heated eyelash curler niche?

18 brands and 25 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in heated eyelash curler?

Top complaints mined from reviews: Heating, Quality-Overall, Functionality-Overall. The return rate is 0.5%.

When does demand for heated eyelash curler peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the heated eyelash curler niche?

Listings span £4.88–£20.61; the average listing price is £11.81 (sweet spot $15–$100). The average incumbent carries 944 reviews — the moat a new listing must climb.

heated eyelash curler

Worth a look

Shows low returns (0.5%), but soft demand (-18.1% this quarter) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Good944.45

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£11.81

avg listing price — sweet spot $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Price range

Okay£4.88–£20.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£95K

£95K/yr · 163K searches

Growth

Bad-18.1%

90-day search growth — must beat 0% to launch

Signals Quality Gap Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, heated eyelash curler is a £95K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

heated eyelash curler market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £94K–£118K; units × avg price
Conversion rate: 5.0%
Avg BSR: #86
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 45.2%
Avg brand age: 30 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

20%

EYECURL38%
TOUCHBeauty20%
Tehoi9%
TMillions7%
kyut4%
Asheyya3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top heated eyelash curler search terms

heated eyelash curler99K/yr -11.9%4.5% conv.
heated lash curler20K/yr -22.1%3.0% conv.
heated eyelash curlers uk16K/yr -40.7%5.3% conv.
eyelash curler heated11K/yr -2.8%4.3% conv.
electric eyelash curler10K/yr -39.6%3.2% conv.
heated lash curler uk3K/yr -20.8%3.2% conv.
heated eyelash curlers4K/yr -26.8%4.5% conv.

All search terms

Top heated eyelash curler products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EYECURL X8 Heated Eyelash Curler Heated Lash Curler Eyelash Curler Heated for Perfect Curls Every Time - Long Lasting Makeup Intelligent Power Off (Black X8-132MM)

EYECURL£8.324.0★939 rev

EYECURL Heated Eyelash Curler S600 Heated Lash Curler Accurate Temperature Control Electric Eyelash Curler Heated Curlers - Intelligent Power Off (Gardenia/Silver S600-148MM)

EYECURL£13.344.4★77 rev

EYECURL Heated Eyelash Curler S600 Heated Lash Curler Accurate Temperature Control Electric Eyelash Curler Heated Curlers - Intelligent Power Off (Violet/Silver S600-148MM)

EYECURL£14.874.3★31 rev

Heated Eyelash Curler with Silicone Pad Electric Lash Lifter Fast Heating & Long-Lasting Curl Portable Rechargeable Lash Curler for Natural & False Eyelashes

TMillions£12.824.1★35 rev

TOUCHBeauty Electric Eyelash Curler Heated Eyelash Curler with Smart Silicone Heating Pads AG-2003B (Purple)

TOUCHBeauty£7.403.6★1,981 rev

Newest

by launch date

Tehoi S600 Heated Eyelash Curler - Lash Curler Heated with Accurate Temperature Control Intelligent Auto Power Off for Natural Makeup & Long-Lasting Curls | Heated Lash Curlers (Violet+Silver)

Tehoi£13.6232 rev

1mo ago

Tehoi S600 Heated Eyelash Curler - Lash Curler Heated with Accurate Temperature Control Intelligent Auto Power Off for Natural Makeup & Long-Lasting Curls | Heated Lash Curler (White+Gold)

Tehoi£13.2616 rev

1mo ago

AYASAL Heated Eyelash Curlers for Women: Perfect Curls in Just 10s Long-Lasting Curls - Effective Heated Lash Curler - No Lashes Damage Premium Electric Eyelash Curler

AYASAL£20.6111 rev

2mo ago

Tehoi S600 Heated Eyelash Curler - Lash Curler Heated with Accurate Temperature Control Intelligent Auto Power Off for Natural Makeup & Long-Lasting Curls | Heated Lash Curlers (Black+Gold)

Tehoi£12.878 rev

2mo ago

EYECURL Heated Eyelash Curler S600 Heated Lash Curler Accurate Temperature Control Electric Eyelash Curler Heated Curlers - Intelligent Power Off (Gardenia/Silver S600-148MM)

EYECURL£13.3477 rev

4mo ago

What buyers say about heated eyelash curler

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use21%

“Very easy to use”

Eyelash Quality19%

“Great eyelash curler”

Quality-Overall11%

“Amazing quality”

Efficiency8%

“Works brilliantly”

Charging6%

“charges quickly”

Advertised Vs Actual Product6%

“Exactly what I needed”

Value For Money5%

“Affordable”

Durability3%

“Durable”

Hair Styling2%

“Great curler”

Weight Light2%

“its super lightweight”

What buyers complain about

Heating13%

“its stopped heating up”

Quality-Overall11%

“Not well made”

Functionality-Overall10%

“It doesn't work”

Durability10%

“Broken”

Eyelash Quality7%

“now my eyelashes have been cut off”

Charging6%

“Charger doesnt connect properly”

Hair Curling5%

“A bit awkward to curl lashes”

Value For Money4%

“Expensive in my opinion”

Heating Element3%

“it didn't heat up”

Ease Of Use3%

“I found it quite awkward to use”

Top return reasons

Functionality-Overall31%

Hair Curling17%

Heating13%

Charging7%

Defective Material/Parts6%

Quality-Overall5%

Advertised Vs Actual Product4%

Size-Overall3%

Durability2%

Ease Of Use1%

Common questions

Is heated eyelash curler profitable to sell on Amazon United Kingdom?: The niche generates £95K/yr across 33 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the heated eyelash curler niche?: 18 brands and 25 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in heated eyelash curler?: Top complaints mined from reviews: Heating, Quality-Overall, Functionality-Overall. The return rate is 0.5%.
When does demand for heated eyelash curler peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the heated eyelash curler niche?: Listings span £4.88–£20.61; the average listing price is £11.81 (sweet spot $15–$100). The average incumbent carries 944 reviews — the moat a new listing must climb.