Heated Eyelash Curler
MaybeAn estimated 0.5% of orders come back. But demand is soft, at -18.1% this quarter, so Heated Eyelash Curler is a Maybe.
- Flapen Score
- 53 / 100Top 22% of 2,481 Beauty niches · +6 vs the category median of 4753
- Market size
- £95K/yr163K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 46%top-5 click share · 18 brands · 25 sellers
Flapen Score
Heated Eyelash Curler against its category
The dotted line is the Beauty average. Past it, Heated Eyelash Curler is stronger. Inside it, weaker.
Market
The Heated Eyelash Curler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heated Eyelash Curler 163K times last year and spent an estimated £95K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £95Ka year
- Peak month
- January2.7× the quietest month
- Top search term
- heated eyelash curler99K searches a year
02 · Price
A sale here is worth £11.81.
Listings sell for £11.81 on average, from £4.88 to £20.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.81 that is £1K to £3K a year per listing.
- Average price
- £11.81under the $15 to $100 sweet spot
- Price range
- £4.88–£20.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 45.2% of listings are out of stock. The average listing ranks #86 within Tools & Accessories. It carries 944 reviews at 3.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 45.2%
- Average rank
- #86in Tools & Accessories
- Average rating
- 3.99 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 944per listing
- Listings tracked
- 33
04 · Newcomers
0 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Heated Eyelash Curler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EYECURL X8 Heated Eyelash Curler Heated Lash Curler Eyelash Curler Heated for Perfect Curls Every Time - Long Lasting Makeup Intelligent Power Off (Black X8-132MM)
- Price
- £8.32
- Rating
- 4.0/5
- Reviews
- 939
- Age
- 2y ago

EYECURL Heated Eyelash Curler S600 Heated Lash Curler Accurate Temperature Control Electric Eyelash Curler Heated Curlers - Intelligent Power Off (Gardenia/Silver S600-148MM)
- Price
- £13.34
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 4mo ago

EYECURL Heated Eyelash Curler S600 Heated Lash Curler Accurate Temperature Control Electric Eyelash Curler Heated Curlers - Intelligent Power Off (Violet/Silver S600-148MM)
- Price
- £14.87
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 5mo ago

Heated Eyelash Curler with Silicone Pad Electric Lash Lifter Fast Heating & Long-Lasting Curl Portable Rechargeable Lash Curler for Natural & False Eyelashes
- Price
- £12.82
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 10mo ago

TOUCHBeauty Electric Eyelash Curler Heated Eyelash Curler with Smart Silicone Heating Pads AG-2003B (Purple)
- Price
- £7.40
- Rating
- 3.6/5
- Reviews
- 1,981
- Age
- 8y ago
Trending
estimated 90-day click momentum
AYASAL Heated Eyelash Curlers for Women: Perfect Curls in Just 10s Long-Lasting Curls - Effective Heated Lash Curler - No Lashes Damage Premium Electric Eyelash Curler
- Price
- £20.61
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 2mo ago

Tehoi S600 Heated Eyelash Curler - Lash Curler Heated with Accurate Temperature Control Intelligent Auto Power Off for Natural Makeup & Long-Lasting Curls | Heated Lash Curlers (Violet+Silver)
- Price
- £13.62
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1mo ago

TOUCHBeauty Heated Eyelash Curler with LED Display Rechargeable Electric Eyelash Curler 3 Temperature Modes Color Changing Silicone Pad 10s Quick Heat and Long-Lasting AG-2316APK
- Price
- £14.41
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 2y ago

Tehoi S600 Heated Eyelash Curler - Lash Curler Heated with Accurate Temperature Control Intelligent Auto Power Off for Natural Makeup & Long-Lasting Curls | Heated Lash Curlers (Black+Gold)
- Price
- £12.87
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 2mo ago

TOUCHBeauty Heated Eyelash Curler with LED Display Rechargeable Electric Eyelash Curler 3 Temperature Modes Color Changing Silicone Pad 10s Quick Heat and Long-Lasting AG-2316A
- Price
- £14.56
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 2y ago
Newest
by launch date
Tehoi S600 Heated Eyelash Curler - Lash Curler Heated with Accurate Temperature Control Intelligent Auto Power Off for Natural Makeup & Long-Lasting Curls | Heated Lash Curlers (Violet+Silver)
- Price
- £13.62
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1mo ago

Tehoi S600 Heated Eyelash Curler - Lash Curler Heated with Accurate Temperature Control Intelligent Auto Power Off for Natural Makeup & Long-Lasting Curls | Heated Lash Curler (White+Gold)
- Price
- £13.26
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 1mo ago

AYASAL Heated Eyelash Curlers for Women: Perfect Curls in Just 10s Long-Lasting Curls - Effective Heated Lash Curler - No Lashes Damage Premium Electric Eyelash Curler
- Price
- £20.61
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 2mo ago

Tehoi S600 Heated Eyelash Curler - Lash Curler Heated with Accurate Temperature Control Intelligent Auto Power Off for Natural Makeup & Long-Lasting Curls | Heated Lash Curlers (Black+Gold)
- Price
- £12.87
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 2mo ago

EYECURL Heated Eyelash Curler S600 Heated Lash Curler Accurate Temperature Control Electric Eyelash Curler Heated Curlers - Intelligent Power Off (Gardenia/Silver S600-148MM)
- Price
- £13.34
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
25
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 87%
Open market
20%
- EYECURL38%
- TOUCHBeauty20%
- Tehoi9%
- TMillions7%
- kyut4%
- Asheyya3%
Demand
Heated Eyelash Curler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Heated Eyelash Curler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heated eyelash curler99K/yr
- heated lash curler20K/yr
- heated eyelash curlers uk16K/yr
- eyelash curler heated11K/yr
- electric eyelash curler10K/yr
- heated lash curler uk3K/yr
- heated eyelash curlers4K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Eyelash Curler
We read the reviews and the return reasons for every product selling here.
“its stopped heating up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Eyelash Curler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









