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Heated Eyelash Curler

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -18.1% this quarter, so Heated Eyelash Curler is a Maybe.

Flapen Score
53
53 / 100
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Market size
£95K/yr163K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
46%top-5 click share · 18 brands · 25 sellers

Flapen Score

Heated Eyelash Curler against its category

The dotted line is the Beauty average. Past it, Heated Eyelash Curler is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heated Eyelash Curler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heated Eyelash Curler 163K times last year and spent an estimated £95K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
5.0%
Market size, estimated
£95Ka year
Peak month
January2.7× the quietest month
Top search term
heated eyelash curler99K searches a year

02 · Price

A sale here is worth £11.81.

Listings sell for £11.81 on average, from £4.88 to £20.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.81 that is £1K to £3K a year per listing.

Average price
£11.81under the $15 to $100 sweet spot
Price range
£4.88–£20.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 45.2% of listings are out of stock. The average listing ranks #86 within Tools & Accessories. It carries 944 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
45.2%
Average rank
#86in Tools & Accessories
Average rating
3.99 starsAmazon United Kingdom average 4.36 stars
Average reviews
944per listing
Listings tracked
33

04 · Newcomers

0 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Heated Eyelash Curler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

25

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

20%

  • Brand 138%
  • Brand 220%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 63%

Demand

Heated Eyelash Curler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Heated Eyelash Curler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heated eyelash curler99K/yr
  • heated lash curler20K/yr
  • heated eyelash curlers uk16K/yr
  • eyelash curler heated11K/yr
  • electric eyelash curler10K/yr
  • heated lash curler uk3K/yr
  • heated eyelash curlers4K/yr

Reviews and returns

What reviews say buyers love and hate about Heated Eyelash Curler

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Heating”
0.5%of orders come back
“its stopped heating up”
A buyer, on “Heating”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Heated Eyelash Curler questions

Answered from the same tracked data.