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Heat Protection Spray for Hair

Maybe

An estimated 0.1% of orders come back. But prices span $2.57–$15.75, mostly outside the sweet spot, so Heat Protection Spray for Hair is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Market size
£1.5M/yr1.9M searches / yr
90-day growth
-2.7%search demand this quarter
Competition
67%top-5 click share · 13 brands · 141 sellers

Flapen Score

Heat Protection Spray for Hair against its category

The dotted line is the Beauty average. Past it, Heat Protection Spray for Hair is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heat Protection Spray for Hair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heat Protection Spray for Hair 1.9M times last year and spent an estimated £1.5M. The top 5 brands take 76% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
11.3%
Market size, estimated
£1.5Ma year
Peak month
December1.4× the quietest month
Top search term
heat protection spray for hair983K searches a year

02 · Price

A sale here is worth £6.77.

Listings sell for £6.77 on average, from £2.57 to £15.75. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At £6.77 that is £68K to £85K a year per listing.

Average price
£6.77under the $15 to $100 sweet spot
Price range
£2.57–£15.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
10,000–12,500
Revenue per listing a year
£68K–£85K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Styling Products. It carries 19,445 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#9in Styling Products
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
19,445per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Heat Protection Spray for Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

141

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

19%

  • Brand 133%
  • Brand 216%
  • Brand 313%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Heat Protection Spray for Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Heat Protection Spray for Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heat protection spray for hair983K/yr
  • heat protection spray179K/yr
  • tresemme heat protector spray117K/yr
  • hair heat protection spray106K/yr
  • heat protectant84K/yr
  • hair protection spray heat73K/yr
  • heat defence spray for hair59K/yr
  • heat protection47K/yr
  • heat protection for hair30K/yr
  • heat spray protection for hair33K/yr

Reviews and returns

What reviews say buyers love and hate about Heat Protection Spray for Hair

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
9%of negative reviews mention “Value For Money”
0.1%of orders come back
“But pricey”
A buyer, on “Value For Money”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Heat Protection Spray for Hair questions

Answered from the same tracked data.