Heat Protection Serum

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months

36K

Growth, 90 days vs prior 90

-9.8%

Conversion, latest week

7.2%

Market size, estimated

£35Ka year

Top search term

olaplex no 99K searches a year

Listings sell for £13.50 on average, from £5.71 to £18.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £13.50 that is £7K to £10K a year per listing.

Average price

£13.50under the $15 to $100 sweet spot

Price range

£5.71–£18.20

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

500–750

Revenue per listing a year

£7K–£10K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Hair Oils. It carries 22,217 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#33in Hair Oils

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

22,217per listing

Listings tracked

6

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

66 months