Heat Protection Serum
brand-locked demand (top 5 brands take 100% of clicks) — Heat Protection Serum doesn't clear our bar today.
Flapen Score
Ranks 2,417 of 2,481 Beauty niches · −16 vs the category median of 47
Is Heat Protection Serum profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Heat Protection Serum is a £35K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Heat Protection Serum: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.8% over the last 90 days and 7.2% of searches end in a purchase.
£35K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 6 products
Top Heat Protection Serum products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Olaplex N.9 Bond Protector: Nourishing Hair Serum & Heat Protectant | Softens Nourishes & Reduces Tangle & Static | For Coily Curly Straight and Wavy 90 mL / 3.0 Fl. Oz.
- Price
- £17.48
- Rating
- 4.6/5
- Reviews
- 6,900
- Age
- 4y ago
Olaplex N.7 Bonding Oil: Concentrated High Shine Oil | Heat Protectant Visibly Smooths & Softens Hair Added Color Vibrancy Up to 72 Hour Frizz Control | For Coily Curly Straight and Wavy
- Price
- £16.47
- Rating
- 4.6/5
- Reviews
- 59,485
- Age
- 6y ago
LOréal Paris Hair Serum Elvive Extraordinary Oil Miracle Intense Nourishment Up to 6x more Shine up to 230 heat protection suitable for all hair types 100ml
- Price
- £5.71
- Rating
- 4.7/5
- Reviews
- 10,404
- Age
- 14y ago
ORS Olive Oil Heat Protection Hair Serum - 177 ml Infused With Coconut Oil For Restorative Shine With Frizz Free & Fast Drying Formula (packaging may vary)
- Price
- £5.84
- Rating
- 4.5/5
- Reviews
- 2,416
- Age
- 16y ago
Olaplex Volumizing Blow Dry Mist: Weightless Volume Body & Bounce | 450F/232C heat protection | For Coily Curly Straight and Wavy 150 mL / 5.0 Fl. Oz.
- Price
- £18.20
- Rating
- 4.1/5
- Reviews
- 1,257
- Age
- 3y ago
Trending
90-day click momentumOlaplex Volumizing Blow Dry Mist: Weightless Volume Body & Bounce | 450F/232C heat protection | For Coily Curly Straight and Wavy 150 mL / 5.0 Fl. Oz.
- Price
- £18.20
- Rating
- 4.1/5
- Reviews
- 1,257
- Age
- 3y ago
Olaplex N.9 Bond Protector: Nourishing Hair Serum & Heat Protectant | Softens Nourishes & Reduces Tangle & Static | For Coily Curly Straight and Wavy 90 mL / 3.0 Fl. Oz.
- Price
- £17.48
- Rating
- 4.6/5
- Reviews
- 6,900
- Age
- 4y ago
ORS Olive Oil Heat Protection Hair Serum - 177 ml Infused With Coconut Oil For Restorative Shine With Frizz Free & Fast Drying Formula (packaging may vary)
- Price
- £5.84
- Rating
- 4.5/5
- Reviews
- 2,416
- Age
- 16y ago
LOréal Paris Hair Serum Elvive Extraordinary Oil Miracle Intense Nourishment Up to 6x more Shine up to 230 heat protection suitable for all hair types 100ml
- Price
- £5.71
- Rating
- 4.7/5
- Reviews
- 10,404
- Age
- 14y ago
Olaplex N.7 Bonding Oil: Concentrated High Shine Oil | Heat Protectant Visibly Smooths & Softens Hair Added Color Vibrancy Up to 72 Hour Frizz Control | For Coily Curly Straight and Wavy
- Price
- £16.47
- Rating
- 4.6/5
- Reviews
- 59,485
- Age
- 6y ago
Newest
by launch dateOlaplex Volumizing Blow Dry Mist: Weightless Volume Body & Bounce | 450F/232C heat protection | For Coily Curly Straight and Wavy 150 mL / 5.0 Fl. Oz.
- Price
- £18.20
- Rating
- 4.1/5
- Reviews
- 1,257
- Age
- 3y ago
Olaplex N.9 Bond Protector: Nourishing Hair Serum & Heat Protectant | Softens Nourishes & Reduces Tangle & Static | For Coily Curly Straight and Wavy 90 mL / 3.0 Fl. Oz.
- Price
- £17.48
- Rating
- 4.6/5
- Reviews
- 6,900
- Age
- 4y ago
Olaplex N.7 Bonding Oil: Concentrated High Shine Oil | Heat Protectant Visibly Smooths & Softens Hair Added Color Vibrancy Up to 72 Hour Frizz Control | For Coily Curly Straight and Wavy
- Price
- £16.47
- Rating
- 4.6/5
- Reviews
- 59,485
- Age
- 6y ago
Olaplex N.6 Bond Smoother: Leave-In Styling Treatment | Smooths Conditions & Strengthens | Frizz Control for Up to 72 Hours | For Coily Curly Straight and Wavy 100 mL / 3.3 Fl. Oz.
- Price
- £17.28
- Rating
- 4.6/5
- Reviews
- 52,838
- Age
- 7y ago
LOréal Paris Hair Serum Elvive Extraordinary Oil Miracle Intense Nourishment Up to 6x more Shine up to 230 heat protection suitable for all hair types 100ml
- Price
- £5.71
- Rating
- 4.7/5
- Reviews
- 10,404
- Age
- 14y ago
Competition: brands, sellers & click share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- OLAPLEX88%
- L'Oreal Paris7%
- ORS5%
Top Heat Protection Serum search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- olaplex no 99K/yr
- heat protection serum8K/yr
- olaplex heat protection4K/yr
- olaplex serum4K/yr
- olaplex 94K/yr
- heat protection oil3K/yr
- olaplex heat protection spray3K/yr
What reviews say buyers love and hate about Heat Protection Serum
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“it smells divine”
“A good serum”
“soft and shiny hair”
“Worth the price”
“Make hair feel really good”
What buyers complain about
60% of reviews“Expensive”
“if you have dry or rough hair u might need to use a bit more”
“Was expecting better based on the reviews”
“My hair was horrible before using it although I have been using hair masks”
“They either do nothing or turn my hair into a greasy mess when I only used one drop”
Heat Protection Serum return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
23%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Heat Protection Serum questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
