heat protection oil for hair
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£263K£263K/yr · 198K searches
Avg price
Okay£10.98avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Review moat
Bad13,096.57avg incumbent reviews — the moat a new listing must climb
Competition
Bad93%top-5 click share — a locked-up shelf
Price range
Bad£5.42–£15.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, heat protection oil for hair is a £263K/yr Amazon United Kingdom market (198K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
heat protection oil for hair market data
- Units sold / yr
- 25K–30K
- avg 2,500–3,000/product
- Revenue / yr
- £275K–£329K
- units × avg price
- Conversion rate
- 12.1%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- ghd80%
- Bed Head10%
- TIGI7%
- Schwarzkopf Professional4%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -5.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 4.5×
Top heat protection oil for hair search terms
- ghd heat protect spray93K/yr
- dry heat protection spray29K/yr
- ghd bodyguard heat protect spray17K/yr
- bed head heat protection spray12K/yr
- heat protection spray for use on dry hair6K/yr
- dry hair heat protection spray4K/yr
- aerosol heat protection spray for hair7K/yr
- ghd spray6K/yr
- dry heat protect spray3K/yr
- heat protection spray for dry hair5K/yr
Top heat protection oil for hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ghd Bodyguard Heat Protect - Hitzeschutzspray
ghd£13.614.6★21,880 rev
Ghd Bodyguard Heat Protect - Hitzeschutz für feines Haar
ghd£15.284.6★21,880 rev
Ghd Bodyguard Heat Protect Spray for coloured hair 120ml
ghd£15.184.6★21,880 rev
Bed Head by TIGI No Fry Zone Heat Protection Spray Lightweight Mist for Styling Between Washes on Dry Hair Shields Up to 230C Frizz Control & Humidity Defence for All Hair Types 200ml
Bed Head£7.774.4★75 rev
Bed Head by TIGI Some Like It Hot Heat Protection Spray Hot Tools Protectant up to 230C with Anti-Frizz Humidity Shield Thermal Defence & Smooth Finish Styling 100ml
TIGI£5.424.5★3,749 rev
Newest
by launch dateBed Head by TIGI No Fry Zone Heat Protection Spray Lightweight Mist for Styling Between Washes on Dry Hair Shields Up to 230C Frizz Control & Humidity Defence for All Hair Types 200ml
Bed Head£7.7775 rev
Ghd Bodyguard Heat Protect - Hitzeschutz für feines Haar
ghd£15.2821,880 rev
Ghd Bodyguard Heat Protect Spray for coloured hair 120ml
ghd£15.1821,880 rev
Schwarzkopf Osis+ Super Shield 300 ml
Schwarzkopf Professional£10.28332 rev
ghd Bodyguard Heat Protect Spray Travel Size 50 ml
ghd£9.2721,880 rev
Trending
90-day click momentumBed Head by TIGI No Fry Zone Heat Protection Spray Lightweight Mist for Styling Between Washes on Dry Hair Shields Up to 230C Frizz Control & Humidity Defence for All Hair Types 200ml
Bed Head£7.774.4★
Ghd Bodyguard Heat Protect - Hitzeschutz für feines Haar
ghd£15.284.6★
Ghd Bodyguard Heat Protect Spray for coloured hair 120ml
ghd£15.184.6★
Ghd Bodyguard Heat Protect - Hitzeschutzspray
ghd£13.614.6★
Bed Head by TIGI Some Like It Hot Heat Protection Spray Hot Tools Protectant up to 230C with Anti-Frizz Humidity Shield Thermal Defence & Smooth Finish Styling 100ml
TIGI£5.424.5★
What buyers say about heat protection oil for hair
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Overall, the build quality of the bottle and spray mechanism is good,”
“Excellent protection for healthy hair”
“its been a solid addition to my hair routine”
“Good value for money”
“The spray is very lightweight”
“Product as described”
“it seems to make my hair smoother”
“Easy to use”
“shiny very pleased with my purchase”
What buyers complain about
“Pricey”
“Burnt smell”
“Some like it hot”
“my hair didn't look better styled than with other products I have used”
“make them greasy either”
“It didn't provide enough moisture for me”
“Sticky residue that never left your hair yuck”
“Good a lot smaller than I thought though”
“Product description not accurate”
“not right for my mid length coloured/Hilited hair”
Top return reasons
Common questions
- Is heat protection oil for hair profitable to sell on Amazon United Kingdom?
- The niche generates £263K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the heat protection oil for hair niche?
- 4 brands and 39 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in heat protection oil for hair?
- Top complaints mined from reviews: Value For Money, Smell, Heating. The return rate is 0.2%.
- When does demand for heat protection oil for hair peak?
- Demand peaks in Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the heat protection oil for hair niche?
- Listings span £5.42–£15.28; the average listing price is £10.98 (sweet spot $15–$100). The average incumbent carries 13,097 reviews — the moat a new listing must climb.