Heat Mat for Hair Straighteners

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months

171K

Growth, 90 days vs prior 90

-21.5%

Conversion, latest week

10.4%

Market size, estimated

£96Ka year

Peak month

December2.7× the quietest month

Top search term

heat mat for hair straighteners62K searches a year

Listings sell for £5.42 on average, from £2.52 to £19.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £5.42 that is £1K to £3K a year per listing.

Average price

£5.42under the $15 to $100 sweet spot

Price range

£2.52–£19.10

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£1K–£3K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #113 within Styling Tools. It carries 1,967 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#113in Styling Tools

Average rating

4.66 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,967per listing

Listings tracked

25

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months