heat mat for hair straighteners
Skip itSoft demand (-21.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,966.52avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.52–£19.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£96K£96K/yr · 171K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.42avg listing price — sweet spot $15–$100
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, heat mat for hair straighteners is a £96K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
heat mat for hair straighteners market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £81K–£108K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 5.1%
- Avg brand age
- 38 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
24
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
33%
- Extreme Heat22%
- Ryke Kukkri10%
- FUYOAL10%
- ANGENIL9%
- qdwq-US8%
- WRORUNER7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×
Top heat mat for hair straighteners search terms
- heat mat for hair straighteners62K/yr
- heat proof mat for hair straighteners14K/yr
- straighteners heat mat15K/yr
- heatproof mat for hair straighteners12K/yr
- hair straightener heat proof mat7K/yr
- heat protection mat7K/yr
- ghd heat mat8K/yr
- heat resistant mat for hair straighteners6K/yr
- heat mat for straighteners7K/yr
- heat protection mat for straighteners5K/yr
Top heat mat for hair straighteners products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Extreme Heat Protection Safety Mat with Storage Pouch for GHD Hair Straighteners and Tongs etc (Black)
Extreme Heat£3.404.7★188 rev
Heat Resistant Mat for Hair Tools Silicone Heat Mat & Holder for Curling Iron Professional Portable Travel Flat Iron Mat Pad Pouch Case Cover for Countertop
Ryke Kukkri£3.304.7★7,171 rev
Silicone Heat Mat for Hair Straighteners Heat Proof Protection Mat
FUYOAL£3.324.8★327 rev
Extreme Heat Protection Safety Flat Mat for GHD Hair Straighteners and Tongs (Black)
qdwq-US£2.904.7★267 rev
ZAXOP Resistant Silicone Mat Pouch for Flat Iron Curling Iron Hot Hair Tools.(Hotpink)
ZAXOP£4.774.8★16,557 rev
Newest
by launch date
2 PCS Heat Mat for Hair Straighteners Heat Resistant Non Slip Pad for Curling Irons and Hot Hair Styling Tools Multifunctional Non-Slip Mat Pad for Hot Hair Styling Tools
EXQUIMA£4.270 rev
2PCS Heat Mat for Hair Straighteners Heat Resistant Non Slip Pad for Curling Irons and Hot Hair Styling Tools Flexible Countertop Protection for Home Salon Travel Use
FOEEORT£4.661 rev
Silicone Heat Resistant Mat for Curling Irons Hair Straighteners Heat Proof Protection Mat for Travel Home Salon Flat Iron Hair Styling Tools(8.58X 6.2 Black)
FUYOAL£3.32327 rev
Flintronic Silicone Heat Resistant Mat Heat Resistant Silicone Mat Pouch for Curling Irons Heat Proof Protection Mat for Travel Home Salon Flat Iron Hair Styling Tools Pink
flintronic£3.3848 rev
Quccefods Heat Resistant Mat Large Silicone Hot Hair Tools Holder for Curling Irons Flat Iron Hair Straightener Mat Portable Vanity Pad Accessories/Organizer
Quccefods£8.20507 rev
Trending
90-day click momentum2 PCS Heat Mat for Hair Straighteners Heat Resistant Non Slip Pad for Curling Irons and Hot Hair Styling Tools Multifunctional Non-Slip Mat Pad for Hot Hair Styling Tools
EXQUIMA£4.270.0★
WRORUNER Plus Size Silicone Heat Resistant Mat for Hair Straighteners Curling Irons Flat Irons and Other Hair Styling Tools Portable Hot Tools Pad Cover for Travel Vanity Salon(12.0 x 9.0)
WRORUNER£6.664.7★
2PCS Heat Mat for Hair Straighteners Heat Resistant Non Slip Pad for Curling Irons and Hot Hair Styling Tools Flexible Countertop Protection for Home Salon Travel Use
FOEEORT£4.665.0★
Quccefods Heat Resistant Mat Large Silicone Hot Hair Tools Holder for Curling Irons Flat Iron Hair Straightener Mat Portable Vanity Pad Accessories/Organizer
Quccefods£8.204.7★
ANGENIL Heat Mat for Hair Straighteners Silicone Heat Resistant Mat for Mini Hair Straightener Grey Heat Proof Mat for Hair Curler Hair Curling Tongs Hair Styling Appliances 21.5 cm x 15.5 cm
ANGENIL£5.784.2★
What buyers say about heat mat for hair straighteners
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant item, works exactly as described”
“Great fit”
“As advertised”
“good value”
“cute colour”
“is easy to store away”
“great durable quality”
“Perfect for heat protection”
“Simple”
“Easy and compact to put in a suitcase too”
What buyers complain about
“Id recommend this mat though its larger than I thought”
“however this particular mat does not have a storage pouch or Velcro as described on Amazon”
“Although its a thin mat”
“pictures not correct”
“An expensive addition”
“I feel it was unnecessary to charge extra for the case - it could have been included in the overall price”
“mine got dirty”
Top return reasons
Common questions
- Is heat mat for hair straighteners profitable to sell on Amazon United Kingdom?
- The niche generates £96K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the heat mat for hair straighteners niche?
- 19 brands and 24 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in heat mat for hair straighteners?
- Top complaints mined from reviews: Size-Overall, Velcro Quality, Thickness. The return rate is 0.5%.
- When does demand for heat mat for hair straighteners peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the heat mat for hair straighteners niche?
- Listings span £2.52–£19.10; the average listing price is £5.42 (sweet spot $15–$100). The average incumbent carries 1,967 reviews — the moat a new listing must climb.