Headband Wig

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months

192K

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

0.8%

Market size, estimated

£44Ka year

Peak month

October1.2× the quietest month

Top search term

headband wig112K searches a year

Listings sell for £28.10 on average, from £3.56 to £57.47. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £28.10 that is £0 to £3K a year per listing.

Average price

£28.10inside the $15 to $100 sweet spot

Price range

£3.56–£57.47

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£3K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #833 within Hair Extensions, Wigs & Accessories. It carries 323 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

22.0%

Average rank

#833in Hair Extensions, Wigs & Accessories

Average rating

4.05 starsAmazon United Kingdom average 4.36 stars

Average reviews

323per listing

Listings tracked

49

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

1Amazon's first-year sales bar

Average brand age

26 months