Headband
FailThe top 5 products take 100% of clicks, so Headband is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £380K/yr2.3M searches / yr
- 90-day growth
- -0.7%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 8 sellers
Flapen Score
Headband against its category
The dotted line is the Beauty average. Past it, Headband is stronger. Inside it, weaker.
Market
The Headband market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Headband 2.3M times last year and spent an estimated £380K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £380K a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- -0.7%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £380Ka year
- Peak month
- January1.2× the quietest month
- Top search term
- headband701K searches a year
02 · Price
A sale here is worth £3.33.
Listings sell for £3.33 on average, from £2.65 to £3.84. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 10,000 to 12,500 of them. At £3.33 that is £33K to £42K a year per listing.
- Average price
- £3.33under the $15 to $100 sweet spot
- Price range
- £2.65–£3.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £33K–£42K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #30 within Hair Styling Accessories. It carries 713 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #30in Hair Styling Accessories
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 713per listing
- Listings tracked
- 5
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Headband products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
7cm Wide Black Headbands for Women Men Yedtreg 2pack Fashion Head Bands for Womens Hair Soft Fabric Stretchy Hair Bands for Makeup Yoga Running (2XBlack)
- Price
- £3.56
- Rating
- 4.4/5
- Reviews
- 1,528
- Age
- 2y ago

Brushworks Zig-Zag Headband 3-Pack Retro-Modern Hair Accessory (Shiny Black Matte Black Tortoise) Durable Comfortable Grip
- Price
- £3.21
- Rating
- 4.1/5
- Reviews
- 1,037
- Age
- 1y ago

Brushworks Neutral Zig Zag Headbands 3 Pack | Stylish Wavy Hair Bands for Women & Girls | Comfortable Non-Slip Everyday Hair Accessories
- Price
- £3.37
- Rating
- 4.3/5
- Reviews
- 211
- Age
- 11mo ago

DEVOTICK 7cm Headbands for Womens and Girls Stretchy Non-Slip Stylish Sports Hair Bands for Womens Hair Soft Fabric Fashion Sweatbands for Makeup Yoga Running Hair Accessories (Black)
- Price
- £2.65
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 3y ago

Sularpek Headband 3Pack Unisex Headbands for Womens Hair 7.5cm Stretchy Fabric Headband Breathable Hair Band for Sweat-Wicking Stretchy Head Band for Doing Workout Yoga Makeup Running
- Price
- £3.84
- Rating
- 4.2/5
- Reviews
- 739
- Age
- 3y ago
Trending
estimated 90-day click momentum
Sularpek Headband 3Pack Unisex Headbands for Womens Hair 7.5cm Stretchy Fabric Headband Breathable Hair Band for Sweat-Wicking Stretchy Head Band for Doing Workout Yoga Makeup Running
- Price
- £3.84
- Rating
- 4.2/5
- Reviews
- 739
- Age
- 3y ago

DEVOTICK 7cm Headbands for Womens and Girls Stretchy Non-Slip Stylish Sports Hair Bands for Womens Hair Soft Fabric Fashion Sweatbands for Makeup Yoga Running Hair Accessories (Black)
- Price
- £2.65
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 3y ago

7cm Wide Black Headbands for Women Men Yedtreg 2pack Fashion Head Bands for Womens Hair Soft Fabric Stretchy Hair Bands for Makeup Yoga Running (2XBlack)
- Price
- £3.56
- Rating
- 4.4/5
- Reviews
- 1,528
- Age
- 2y ago

Brushworks Zig-Zag Headband 3-Pack Retro-Modern Hair Accessory (Shiny Black Matte Black Tortoise) Durable Comfortable Grip
- Price
- £3.21
- Rating
- 4.1/5
- Reviews
- 1,037
- Age
- 1y ago

Brushworks Neutral Zig Zag Headbands 3 Pack | Stylish Wavy Hair Bands for Women & Girls | Comfortable Non-Slip Everyday Hair Accessories
- Price
- £3.37
- Rating
- 4.3/5
- Reviews
- 211
- Age
- 11mo ago
Newest
by launch date
Brushworks Neutral Zig Zag Headbands 3 Pack | Stylish Wavy Hair Bands for Women & Girls | Comfortable Non-Slip Everyday Hair Accessories
- Price
- £3.37
- Rating
- 4.3/5
- Reviews
- 211
- Age
- 11mo ago

Brushworks Zig-Zag Headband 3-Pack Retro-Modern Hair Accessory (Shiny Black Matte Black Tortoise) Durable Comfortable Grip
- Price
- £3.21
- Rating
- 4.1/5
- Reviews
- 1,037
- Age
- 1y ago

7cm Wide Black Headbands for Women Men Yedtreg 2pack Fashion Head Bands for Womens Hair Soft Fabric Stretchy Hair Bands for Makeup Yoga Running (2XBlack)
- Price
- £3.56
- Rating
- 4.4/5
- Reviews
- 1,528
- Age
- 2y ago

Sularpek Headband 3Pack Unisex Headbands for Womens Hair 7.5cm Stretchy Fabric Headband Breathable Hair Band for Sweat-Wicking Stretchy Head Band for Doing Workout Yoga Makeup Running
- Price
- £3.84
- Rating
- 4.2/5
- Reviews
- 739
- Age
- 3y ago

DEVOTICK 7cm Headbands for Womens and Girls Stretchy Non-Slip Stylish Sports Hair Bands for Womens Hair Soft Fabric Fashion Sweatbands for Makeup Yoga Running Hair Accessories (Black)
- Price
- £2.65
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Yedtreg73%
- Brushworks18%
- DEVOTICK5%
- sularpek4%
Demand
Headband search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Headband search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- headband701K/yr
- headbands for womens hair393K/yr
- headbands240K/yr
- head band146K/yr
- zig zag headband111K/yr
- head bands114K/yr
- head bands adult women114K/yr
- headbands for women88K/yr
- black headband110K/yr
- womens headbands52K/yr
Reviews and returns
What reviews say buyers love and hate about Headband
We read the reviews and the return reasons for every product selling here.
“Not a good fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Headband questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









