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Hayati Lattafa

Fail

The top 5 brands take 99% of clicks, so Hayati Lattafa is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£37K/yr247K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
35%top-5 click share · 6 brands · 61 sellers

Flapen Score

Hayati Lattafa against its category

The dotted line is the Beauty average. Past it, Hayati Lattafa is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hayati Lattafa market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hayati Lattafa 247K times last year and spent an estimated £37K. The top 5 brands take 99% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
247K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
0.7%
Market size, estimated
£37Ka year
Top search term
hayati pro max123K searches a year

02 · Price

A sale here is worth £20.51.

Listings sell for £20.51 on average, from £8.57 to £342.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £20.51 that is £0 to £2K a year per listing.

Average price
£20.51inside the $15 to $100 sweet spot
Price range
£8.57–£342.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

2% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 36.6% of listings are out of stock. The average listing ranks #39 within Fragrances. It carries 165 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
2%
Prime listings
60%
Out of stock, average day
36.6%
Average rank
#39in Fragrances
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
165per listing
Listings tracked
48

04 · Newcomers

1 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Hayati Lattafa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

6 flat

Sellers

61

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

35%

Top 20: 70%

Open market

0%

  • Brand 182%
  • Brand 29%
  • Brand 34%
  • Brand 43%
  • Brand 51%
  • Brand 61%

Demand

Hayati Lattafa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.1× · 7 of 12 months tracked

Search terms

Top Hayati Lattafa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hayati pro max123K/yr
  • hayati73K/yr
  • hayati vape15K/yr
  • hayati pro max plus11K/yr
  • vape hayati8K/yr
  • hayati pro8K/yr
  • hayati lattafa3K/yr
  • hayati perfume4K/yr
  • lattafa hayatti2K/yr

Reviews and returns

What reviews say buyers love and hate about Hayati Lattafa

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Smell”
33%of negative reviews mention “Durability”
0.2%of orders come back
“Good, did not last”
A buyer, on “Durability”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hayati Lattafa questions

Answered from the same tracked data.