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Haruharu Wonder

Fail

The top 5 brands take 100% of clicks, so Haruharu Wonder is a Fail.

Flapen Score
29
29 / 100
Ranks 2,439 of 2,481 Beauty niches · −18 vs the category median of 47
Market size
£31K/yr62K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
94%top-5 click share · 4 brands · 38 sellers

Flapen Score

Haruharu Wonder against its category

The dotted line is the Beauty average. Past it, Haruharu Wonder is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haruharu Wonder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Haruharu Wonder 62K times last year and spent an estimated £31K. All 4 brands take every click. Demand peaks in Aug–Sep–Nov. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
6.9%
Market size, estimated
£31Ka year
Peak month
September2.3× the quietest month
Top search term
aveeno toner13K searches a year

02 · Price

A sale here is worth £7.29.

Listings sell for £7.29 on average, from £4.90 to £8.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £7.29 that is £4K to £5K a year per listing.

Average price
£7.29under the $15 to $100 sweet spot
Price range
£4.90–£8.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #25 within Face. It carries 17,369 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#25in Face
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,369per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Haruharu Wonder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 233%
  • Brand 36%
  • Brand 43%

Demand

Haruharu Wonder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Haruharu Wonder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aveeno toner13K/yr
  • cerave toner17K/yr
  • cerave micellar water13K/yr
  • cerave hydrating toner6K/yr
  • cerave toner for face5K/yr
  • aveeno toner for face3K/yr
  • cerave micellar cleansing water4K/yr

Reviews and returns

What reviews say buyers love and hate about Haruharu Wonder

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Allergies”
0.1%of orders come back
“i have quite sensitive skin”
A buyer, on “Allergies”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Haruharu Wonder questions

Answered from the same tracked data.