harris tweed
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Review moat
Incredible80.72avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£46.59avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.33–£247.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 119K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, harris tweed is a £35K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
harris tweed market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £93K–£116K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #1,718
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 44%
- Out of stock
- 3.5%
- Avg brand age
- 55 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
35
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
39%
Top 20: 73%
Open market
19%
- GLEN APPIN23%
- Glen Appin19%
- ICObuty17%
- TartanAire12%
- Gillicci5%
- WALKER AND HAWKES4%
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — -16.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Top harris tweed search terms
- harris tweed bag34K/yr
- harris tweed40K/yr
- tweed12K/yr
- tweed perfume10K/yr
- harris tweed bags8K/yr
- glen appin8K/yr
- tweed perfume for women4K/yr
- tweed bag5K/yr
Top harris tweed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glen Appin Harris Tweed Tummel Backpack / /Rucksack LB1213 (Colour 46 Multi)
Glen Appin£41.113.9★28 rev
ICObuty Crossbody Bag made of Harris Tweed Messenger Bag with Zipper (MacLeod)
ICObuty£31.614.1★62 rev
Glen Appin Harris Tweed Tote Handbag LB1228 Brora (Colour 79 Turquoise)
GLEN APPIN£48.144.7★20 rev
TartanAire Crossbody Bags for Women Water-Resistant Stain-Resistant Handbag PU Leather Woolen Look Tartan Shoulder Bags with 2 Shoulder Strap Magnetic Clasp Small Satchel Red Kaki Green
TartanAire£39.813.0★1 rev
Taylor of London - Tweed Fragrance for Women- 75ml Body Spray by Milton-Lloyd
Taylor of London£4.334.5★357 rev
Newest
by launch dateTartanAire Crossbody Bags for Women Water-Resistant Stain-Resistant Handbag PU Leather Woolen Look Tartan Shoulder Bags with 2 Shoulder Strap Magnetic Clasp Small Satchel Red Kaki Green
TartanAire£39.811 rev
TartanAire Crossbody Bags for Women PU Leather Saddle Handbag Tartan Shoulder Bags with Wide Shoulder Strap for Work Travel Casual Outfits Red Dark Brown
TartanAire£59.992 rev
TartanAire Hobos Shoulder Bags for Women PU Leather Water-Resistant Stain-Resistant Crossbody Bags Woolen Look Tartan Handbag with 2 Shoulder Strap Kaki Dark Green
TartanAire£65.992 rev
Glen Appin Harris Tweed Bervie Mini Satchel Bag With Adjustable & Removable Shoulder Strap (143 Blue & Purple Tartan)
GLEN APPIN£36.681 rev
Gillicci Mens Warm Thick Heavy Tweed Padded Country Outdoor Hunting Game Shooting Fishing Farming Tweed Jacket Coat (UK Alpha L Regular Regular Dark Green)
Gillicci£50.5066 rev
Trending
90-day click momentum
Dobell Harris Tweed Mens Dark Blue Windowpane Check Jacket Regular Fit 100% Wool-42S
Dobell£220.084.3★
WALKER AND HAWKES - Mens Derby Tweed Barrington Shooting Gilet - Light Sage - Small
WALKER AND HAWKES£53.954.4★
Gillicci Mens Warm Thick Heavy Tweed Padded Country Outdoor Hunting Game Shooting Fishing Farming Tweed Jacket Coat (UK Alpha L Regular Regular Dark Green)
Gillicci£50.504.5★
Glen Appin Of Scotland Harris Tweed Tote Handbag LB1228 Brora (Col 129 Light Blue)
GLEN APPIN£52.454.4★
TAILORMAP Harris Tweed Squeeze Leather Sunglasses Pouch Spring Storage Glasses Pouch Holder (No.168 Herringbone)
TAILORMAP£12.494.7★
What buyers say about harris tweed
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely smell”
“Nice jacket that seems good quality and value”
“Steady hand”
“easy to use”
“Great gift”
“Size ok”
“Cute and stylish bag”
“However it does provide waterproof protection if you are using it for makeup”
“I love the colours”
“with a bit of room for extra clothes”
What buyers complain about
“Some of the paint/ leather has cracked too”
“Thick plastic lining”
“lighter than anticipated”
“only has one inner pocket”
Top return reasons
Common questions
- Is harris tweed profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 43 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the harris tweed niche?
- 13 brands and 35 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in harris tweed?
- Top complaints mined from reviews: Leather Quality, Thickness, Weight Light. The return rate is 0.9%.
- When does demand for harris tweed peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the harris tweed niche?
- Listings span £4.33–£247.49; the average listing price is £46.59 (sweet spot $15–$100). The average incumbent carries 81 reviews — the moat a new listing must climb.