Hard As Nails

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months

237K

Growth, 90 days vs prior 90

+34.5%

Conversion, latest week

5.7%

Market size, estimated

£62Ka year

Peak month

October2.1× the quietest month

Top search term

nude nail polish127K searches a year

Listings sell for £4.63 on average, from £2.76 to £8.63. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £4.63 that is £2K to £3K a year per listing.

Average price

£4.63under the $15 to $100 sweet spot

Price range

£2.76–£8.63

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

£2K–£3K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #86 within Manicure & Pedicure. It carries 11,587 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#86in Manicure & Pedicure

Average rating

4.16 starsAmazon United Kingdom average 4.36 stars

Average reviews

11,587per listing

Listings tracked

20

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months