Hand Wash Anti-bacterial

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months

3.3M

Growth, 90 days vs prior 90

+6.0%

Conversion, latest week

14.4%

Market size, estimated

£2.0Ma year

Peak month

July1.3× the quietest month

Top search term

hand soap866K searches a year

Listings sell for £4.22 on average, from £0.91 to £21.07. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 10,000 to 12,500 of them. At £4.22 that is £42K to £53K a year per listing.

Average price

£4.22under the $15 to $100 sweet spot

Price range

£0.91–£21.07

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

500K–600K

Units per listing a year

10,000–12,500

Revenue per listing a year

£42K–£53K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #115 within Bath & Body. It carries 3,413 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#115in Bath & Body

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,413per listing

Listings tracked

40

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

64 months