How competitive is the Hand Wash Anti-bacterial niche on Amazon United Kingdom?

8 brands and 173 sellers compete in Hand Wash Anti-bacterial on Amazon United Kingdom. The top 5 Hand Wash Anti-bacterial products take 38% of clicks and its top 5 brands hold 97% of demand.

What does it cost to enter the Hand Wash Anti-bacterial niche?

Hand Wash Anti-bacterial sells for £4.22 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.91–£21.07. The average incumbent carries 3,413 reviews — the moat a new listing must climb.

Hand Wash Anti-bacterial

Hand Wash Anti-bacterial clears our launch bar: a $2.0M/yr market growing +6.0% this quarter with returns at 0.1%.

Flapen Score

Launch it

Top 11% of 2,481 Beauty niches · +10 vs the category median of 47

This niche Category average · 2,481 niches

Is Hand Wash Anti-bacterial profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hand Wash Anti-bacterial is a £2.0M/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 97% of demand. Verdict: Launch it — 57/100.

Hand Wash Anti-bacterial: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +6.0% over the last 90 days and 14.4% of searches end in a purchase.

£2.0M

revenue / yr

Units sold / yr600K

Search volume / yr+6.0%3.3M

Conversion rate14.4%

Avg price£4.22

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers8 · 173

Top-5 product click share38%

Open market3%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 40 products

Top Hand Wash Anti-bacterial products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Baylis & Harding Jasmine and Apple Blossom Anti-Bacterial Hand Wash 500 ml (Pack of 3) - Vegan Friendly

Price: £4.03
Rating: 4.6/5
Reviews: 19,068
Age: 10y ago

Carex Original Antibacterial Hand Wash Clean & Protect Hands Bulk Buy Pack of 6 x 250 ml (Packaging may vary)

Price: £4.82
Rating: 4.8/5
Reviews: 4,598
Age: 15y ago

Carex 2 Hour Protection Antibacterial Moisture Hand Wash Boosted Moisturising Action Added Vitamin E for Soft Hands Bulk Buy Pack of 6 x 250ml

Price: £4.47
Rating: 4.8/5
Reviews: 4,416
Age: 13y ago

Baylis & Harding Jojoba Vanilla & Almond Oil Hand Wash 500 ml (Pack of 3) - Vegan Friendly

Price: £3.93
Rating: 4.7/5
Reviews: 5,711
Age: 12y ago

Dove Liquid Shea Butter Handwash Vanilla 250 millilitre

Price: £1.19
Rating: 4.8/5
Reviews: 886
Age: 12y ago

Newest

by launch date

Baylis & Harding Signature Peony Lychee Vanilla Hand Wash 500ml (Pack of 3) - Vegan Friendly

Price: £4.03
Rating: 4.6/5
Reviews: 661
Age: 1y ago

Baylis & Harding Signature Vetiver Cedar & Lemongrass Anti-Bacterial Hand Wash 500ml (Pack of 3) - Vegan Friendly

Price: £4.43
Rating: 4.5/5
Reviews: 259
Age: 1y ago

by Amazon Hygiene Hand Wash 4 x 500ml

Price: £3.81
Rating: 4.6/5
Reviews: 669
Age: 2y ago

by Amazon Milk & Honey Hand Soap 4 x 500ml

Price: £3.47
Rating: 4.5/5
Reviews: 1,067
Age: 2y ago

by Amazon Milk & Honey Hand Soap Refill 2 x 1000ml

Price: £3.26
Rating: 4.4/5
Reviews: 1,835
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

173

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

38%

Top 20: 82%

Open market

Baylis & Harding41%
CAREX35%
by Amazon9%
Astonish7%
Dove5%
FAITH IN NATURE2%
Open — no brand owns it (2 brands, 1%)

Hand Wash Anti-bacterial demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.3MCVR14.4%Products40Brands8Top 5 Brands97%OOS Rate0.0%Rating4.6★Reviews3,413Avg BSR#115

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Hand Wash Anti-bacterial search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hand soap866K/yr +17.9%12.6% conv.
hand wash893K/yr +5.2%10.5% conv.
handwash332K/yr +7.5%11.4% conv.
baylis and harding hand wash272K/yr +3.0%13.3% conv.
carex hand wash146K/yr +13.0%12.8% conv.
liquid soap140K/yr -4.7%8.3% conv.
handwash liquid soap96K/yr +9.6%11.0% conv.
carex71K/yr +1.6%13.1% conv.
antibacterial hand wash59K/yr -0.0%8.0% conv.
baylis and harding153K/yr -42.1%2.3% conv.

Common Hand Wash Anti-bacterial questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hand Wash Anti-bacterial 57/100 on Amazon United Kingdom — Launch it. The niche generates £2.0M/yr across 40 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +6.0% over the last 90 days.