Hand Wash and Hand Lotion Set
FailDemand is soft, at -20.8% this quarter, so Hand Wash and Hand Lotion Set is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £82K/yr173K searches / yr
- 90-day growth
- -20.8%search demand this quarter
- Competition
- 44%top-5 click share · 14 brands · 111 sellers
Flapen Score
Hand Wash and Hand Lotion Set against its category
The dotted line is the Beauty average. Past it, Hand Wash and Hand Lotion Set is stronger. Inside it, weaker.
Market
The Hand Wash and Hand Lotion Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hand Wash and Hand Lotion Set 173K times last year and spent an estimated £82K. The top 5 brands take 88% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.
- Searches, last 12 months
- 173K
- Growth, 90 days vs prior 90
- -20.8%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £82Ka year
- Top search term
- baylis and harding hand cream37K searches a year
02 · Price
A sale here is worth £11.32.
Listings sell for £11.32 on average, from £3.93 to £32.06. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.32 that is £1K to £3K a year per listing.
- Average price
- £11.32under the $15 to $100 sweet spot
- Price range
- £3.93–£32.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #212 within Bath & Body. It carries 2,179 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 97%
- Out of stock, average day
- 7.0%
- Average rank
- #212in Bath & Body
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,179per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Hand Wash and Hand Lotion Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Baylis & Harding The Edit Vanilla Seduction 2 Bottle Set 400 ml Hand Wash & 400 ml Hand Lotion - Vegan Friendly (Pack of 1)
- Price
- £7.67
- Rating
- 3.8/5
- Reviews
- 32
- Age
- 1y ago

Baylis & Harding Boudoire Tropical Paradise Luxury Hand Care Gift Set (Pack of 1) - Vegan Friendly
- Price
- £6.95
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 1y ago

Baylis & Harding Goodness Oud Cedar & Amber Hand & Body Lotion 500 ml (Pack of 3) - Vegan Friendly
- Price
- £9.25
- Rating
- 4.6/5
- Reviews
- 5,086
- Age
- 4y ago

Baylis & Harding Royale Garden Lavender & Rosehip Tea Luxury Hand Care Gift Set (Pack of 1) - Vegan Friendly
- Price
- £4.37
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 1y ago

Baylis & Harding Jojoba Vanilla & Almond Oil Luxury Hand Care Gift Set - Vegan Friendly
- Price
- £5.25
- Rating
- 4.7/5
- Reviews
- 1,240
- Age
- 1y ago
Trending
estimated 90-day click momentum
Baylis & Harding Goodness Awaken Lime Mint & Eucalyptus Hand & Body Lotion 500 ml (Pack of 3) - Vegan Friendly
- Price
- £11.36
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 1y ago

Pecksniffs Hand Wash and Lotion Set Sandalwood & Vanilla Liquid Soap and Hand & Body Lotion Luxury Moisturizing Gift 300 ml/10.1 fl oz
- Price
- £14.22
- Rating
- 4.4/5
- Reviews
- 707
- Age
- 2y ago

Baylis & Harding Goodness Oud Cedar & Amber Hand & Body Lotion 500 ml (Pack of 3) - Vegan Friendly
- Price
- £9.25
- Rating
- 4.6/5
- Reviews
- 5,086
- Age
- 4y ago

Baylis & Harding Signature Peony Lychee Vanilla Hand Wash 500ml (Pack of 3) - Vegan Friendly
- Price
- £4.03
- Rating
- 4.6/5
- Reviews
- 661
- Age
- 1y ago

Baylis & Harding Jojoba Vanilla & Almond Oil Luxury Hand Treats Gift Set - Vegan Friendly
- Price
- £4.94
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 3y ago
Newest
by launch date
Neals Yard Remedies Take A Moment Citrus Gift Set Hand Wash & Hand Lotion With Essential Oils Vegan & Cruelty-Free Set of 2
- Price
- £24.18
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 1y ago

Baylis & Harding The Edit Vanilla Seduction 2 Bottle Set 400 ml Hand Wash & 400 ml Hand Lotion - Vegan Friendly (Pack of 1)
- Price
- £7.67
- Rating
- 3.8/5
- Reviews
- 32
- Age
- 1y ago

Baylis & Harding The Edit Cherry Temptation 2 Bottle Set 400 ml Hand Wash & 400 ml Hand Lotion - Vegan Friendly (Pack of 1)
- Price
- £7.37
- Rating
- 4.3/5
- Reviews
- 98
- Age
- 1y ago

Baylis & Harding Goodness Awaken Lime Mint & Eucalyptus Hand & Body Lotion 500 ml (Pack of 3) - Vegan Friendly
- Price
- £11.36
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 1y ago

Baylis & Harding Boudoire Tropical Paradise Luxury Hand Care Gift Set (Pack of 1) - Vegan Friendly
- Price
- £6.95
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
111
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 84%
Open market
10%
- Baylis & Harding71%
- THE SOMERSET TOILETRY COMPANY LIMITED8%
- Pecksniff's4%
- Scottish Fine Soaps3%
- Enliven2%
- Molton Brown2%
- Open — no brand owns it (8 brands, 10%)
Demand
Hand Wash and Hand Lotion Set search demand
Weekly searches over the year. Pick a range.
Search terms
Top Hand Wash and Hand Lotion Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baylis and harding hand cream37K/yr
- hand wash and hand lotion set45K/yr
- hand soap and lotion set17K/yr
- baylis and harding hand lotion8K/yr
- hand wash set11K/yr
- handwash and hand cream set9K/yr
- hand wash and lotion set8K/yr
- hand wash and cream set5K/yr
- soap and hand cream sets8K/yr
- hand soap set6K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Wash and Hand Lotion Set
We read the reviews and the return reasons for every product selling here.
“Bland smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Wash and Hand Lotion Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









