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Hand Wash and Hand Lotion Set

Fail

Demand is soft, at -20.8% this quarter, so Hand Wash and Hand Lotion Set is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£82K/yr173K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
44%top-5 click share · 14 brands · 111 sellers

Flapen Score

Hand Wash and Hand Lotion Set against its category

The dotted line is the Beauty average. Past it, Hand Wash and Hand Lotion Set is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Wash and Hand Lotion Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hand Wash and Hand Lotion Set 173K times last year and spent an estimated £82K. The top 5 brands take 88% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
4.2%
Market size, estimated
£82Ka year
Top search term
baylis and harding hand cream37K searches a year

02 · Price

A sale here is worth £11.32.

Listings sell for £11.32 on average, from £3.93 to £32.06. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.32 that is £1K to £3K a year per listing.

Average price
£11.32under the $15 to $100 sweet spot
Price range
£3.93–£32.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #212 within Bath & Body. It carries 2,179 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
97%
Out of stock, average day
7.0%
Average rank
#212in Bath & Body
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,179per listing
Listings tracked
36

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Hand Wash and Hand Lotion Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

111

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

10%

  • Brand 171%
  • Brand 28%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (8 brands, 10%)

Demand

Hand Wash and Hand Lotion Set search demand

Weekly searches over the year. Pick a range.

3K2KApr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Hand Wash and Hand Lotion Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baylis and harding hand cream37K/yr
  • hand wash and hand lotion set45K/yr
  • hand soap and lotion set17K/yr
  • baylis and harding hand lotion8K/yr
  • hand wash set11K/yr
  • handwash and hand cream set9K/yr
  • hand wash and lotion set8K/yr
  • hand wash and cream set5K/yr
  • soap and hand cream sets8K/yr
  • hand soap set6K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Wash and Hand Lotion Set

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Smell”
29%of negative reviews mention “Smell”
0.1%of orders come back
“Bland smell”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hand Wash and Hand Lotion Set questions

Answered from the same tracked data.