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Hand Wash and Hand Lotion Set

soft demand (-20.8% this quarter) — Hand Wash and Hand Lotion Set doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

Market size 20Growth 15Conversion 52Competition 68Returns 99Price range 61Avg price 44Brand share 28Review moat 43Quality gap 33
This niche Category average · 2,481 niches

Is Hand Wash and Hand Lotion Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hand Wash and Hand Lotion Set is a £82K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 44/100.

Hand Wash and Hand Lotion Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.8% over the last 90 days and 4.2% of searches end in a purchase.

£82K

revenue / yr

Units sold / yr10K
Search volume / yr-20.8%173K
Conversion rate4.2%
Avg price£11.32

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers14 · 111
Top-5 product click share44%
Open market12%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement78%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews2,179

Top Hand Wash and Hand Lotion Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£7K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

111

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

10%

  • Baylis & Harding71%
  • THE SOMERSET TOILETRY COMPANY LIMITED8%
  • Pecksniff's4%
  • Scottish Fine Soaps3%
  • Enliven2%
  • Molton Brown2%
  • Open — no brand owns it (8 brands, 10%)

Hand Wash and Hand Lotion Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume173KCVR4.2%Products36Brands14Top 5 Brands88%OOS Rate7.0%Rating4.5★Reviews2,179Avg BSR#212
3K2KApr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Top Hand Wash and Hand Lotion Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • baylis and harding hand cream37K/yr
  • hand wash and hand lotion set45K/yr
  • hand soap and lotion set17K/yr
  • baylis and harding hand lotion8K/yr
  • hand wash set11K/yr
  • handwash and hand cream set9K/yr
  • hand wash and lotion set8K/yr
  • hand wash and cream set5K/yr
  • soap and hand cream sets8K/yr
  • hand soap set6K/yr

What reviews say buyers love and hate about Hand Wash and Hand Lotion Set

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Smell40%

fresh fragrance

Value For Money17%

Good Value

Quality-Overall11%

the quality has remained consistent

Gifting Purpose5%

Gift

Moist/Dry2%

keeps it hydrated

What buyers complain about

63% of reviews
Smell29%

Bland smell

Dispensing Mechanism6%

cant dispense as the black pump tops arent even on it

Value For Money6%

waste of money

Leak-Proof5%

the two i received were leaking all over bottles

Motor Power4%

Could not use as the pump was broken off

Hand Wash and Hand Lotion Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
20%
2Smell
18%
3Leak-Proof
15%
4Motor Power
9%
5Dispensing Mechanism
9%

Common Hand Wash and Hand Lotion Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hand Wash and Hand Lotion Set 44/100 on Amazon United Kingdom — Skip it. The niche generates £82K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -20.8% over the last 90 days.
Hand Wash and Hand Lotion Set buyers on Amazon United Kingdom complain most about Smell, Dispensing Mechanism, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.