Hand Wash and Hand Lotion Set
FailDemand is soft, at -20.8% this quarter, so Hand Wash and Hand Lotion Set is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £82K/yr173K searches / yr
- 90-day growth
- -20.8%search demand this quarter
- Competition
- 44%top-5 click share · 14 brands · 111 sellers
Flapen Score
Hand Wash and Hand Lotion Set against its category
The dotted line is the Beauty average. Past it, Hand Wash and Hand Lotion Set is stronger. Inside it, weaker.
Market
The Hand Wash and Hand Lotion Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hand Wash and Hand Lotion Set 173K times last year and spent an estimated £82K. The top 5 brands take 88% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.
- Searches, last 12 months
- 173K
- Growth, 90 days vs prior 90
- -20.8%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £82Ka year
- Top search term
- baylis and harding hand cream37K searches a year
02 · Price
A sale here is worth £11.32.
Listings sell for £11.32 on average, from £3.93 to £32.06. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.32 that is £1K to £3K a year per listing.
- Average price
- £11.32under the $15 to $100 sweet spot
- Price range
- £3.93–£32.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #212 within Bath & Body. It carries 2,179 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 97%
- Out of stock, average day
- 7.0%
- Average rank
- #212in Bath & Body
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,179per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Hand Wash and Hand Lotion Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
111
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
44%
Top 20: 84%
Open market
10%
- Brand 171%
- Brand 28%
- Brand 34%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (8 brands, 10%)
Demand
Hand Wash and Hand Lotion Set search demand
Weekly searches over the year. Pick a range.
Search terms
Top Hand Wash and Hand Lotion Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baylis and harding hand cream37K/yr
- hand wash and hand lotion set45K/yr
- hand soap and lotion set17K/yr
- baylis and harding hand lotion8K/yr
- hand wash set11K/yr
- handwash and hand cream set9K/yr
- hand wash and lotion set8K/yr
- hand wash and cream set5K/yr
- soap and hand cream sets8K/yr
- hand soap set6K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Wash and Hand Lotion Set
We read the reviews and the return reasons for every product selling here.
“Bland smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Wash and Hand Lotion Set questions
Answered from the same tracked data.









