hand wash and hand lotion set
Skip itSoft demand (-20.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.93–£32.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.32avg listing price — sweet spot $15–$100
Review moat
Okay2,179.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£82K£82K/yr · 173K searches
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hand wash and hand lotion set is a £82K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
hand wash and hand lotion set market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £91K–£113K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #212
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 78%
- Out of stock
- 7.0%
- Avg brand age
- 51 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
111
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
44%
Top 20: 84%
Open market
10%
- Baylis & Harding71%
- THE SOMERSET TOILETRY COMPANY LIMITED8%
- Pecksniff's4%
- Scottish Fine Soaps3%
- Enliven2%
- Molton Brown2%
- Open — no brand owns it (8 brands, 10%)
Demand
Weekly Amazon search volume, last 14 weeks — -20.8% search growth over the last 90 days.Top hand wash and hand lotion set search terms
- baylis and harding hand cream37K/yr
- hand wash and hand lotion set45K/yr
- hand soap and lotion set17K/yr
- baylis and harding hand lotion8K/yr
- hand wash set11K/yr
- handwash and hand cream set9K/yr
- hand wash and lotion set8K/yr
- hand wash and cream set5K/yr
- soap and hand cream sets8K/yr
- hand soap set6K/yr
Top hand wash and hand lotion set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baylis & Harding The Edit Vanilla Seduction 2 Bottle Set 400 ml Hand Wash & 400 ml Hand Lotion - Vegan Friendly (Pack of 1)
Baylis & Harding£7.673.8★32 rev
Baylis & Harding Boudoire Tropical Paradise Luxury Hand Care Gift Set (Pack of 1) - Vegan Friendly
Baylis & Harding£6.954.6★73 rev
Baylis & Harding Goodness Oud Cedar & Amber Hand & Body Lotion 500 ml (Pack of 3) - Vegan Friendly
Baylis & Harding£9.254.6★5,086 rev
Baylis & Harding Royale Garden Lavender & Rosehip Tea Luxury Hand Care Gift Set (Pack of 1) - Vegan Friendly
Baylis & Harding£4.374.6★86 rev
Baylis & Harding Jojoba Vanilla & Almond Oil Luxury Hand Care Gift Set - Vegan Friendly
Baylis & Harding£5.254.7★1,240 rev
Newest
by launch date
Neals Yard Remedies Take A Moment Citrus Gift Set Hand Wash & Hand Lotion With Essential Oils Vegan & Cruelty-Free Set of 2
Neal's Yard Remedies£24.1839 rev
Baylis & Harding The Edit Vanilla Seduction 2 Bottle Set 400 ml Hand Wash & 400 ml Hand Lotion - Vegan Friendly (Pack of 1)
Baylis & Harding£7.6732 rev
Baylis & Harding The Edit Cherry Temptation 2 Bottle Set 400 ml Hand Wash & 400 ml Hand Lotion - Vegan Friendly (Pack of 1)
Baylis & Harding£7.3798 rev
Baylis & Harding Goodness Awaken Lime Mint & Eucalyptus Hand & Body Lotion 500 ml (Pack of 3) - Vegan Friendly
Baylis & Harding£11.3647 rev
Baylis & Harding Boudoire Tropical Paradise Luxury Hand Care Gift Set (Pack of 1) - Vegan Friendly
Baylis & Harding£6.9573 rev
Trending
90-day click momentumBaylis & Harding Goodness Awaken Lime Mint & Eucalyptus Hand & Body Lotion 500 ml (Pack of 3) - Vegan Friendly
Baylis & Harding£11.364.3★
Pecksniffs Hand Wash and Lotion Set Sandalwood & Vanilla Liquid Soap and Hand & Body Lotion Luxury Moisturizing Gift 300 ml/10.1 fl oz
Pecksniff's£14.224.4★
Baylis & Harding Goodness Oud Cedar & Amber Hand & Body Lotion 500 ml (Pack of 3) - Vegan Friendly
Baylis & Harding£9.254.6★
Baylis & Harding Signature Peony Lychee Vanilla Hand Wash 500ml (Pack of 3) - Vegan Friendly
Baylis & Harding£4.034.6★
Baylis & Harding Jojoba Vanilla & Almond Oil Luxury Hand Treats Gift Set - Vegan Friendly
Baylis & Harding£4.944.6★
What buyers say about hand wash and hand lotion set
What buyers praise and complain about, mined from review topics.What buyers love
“fresh fragrance”
“Good Value”
“the quality has remained consistent”
“Gift”
“keeps it hydrated”
“feeling so soft”
“it held up really well”
“Great price and clean well”
“Just what we wanted”
“it has thick lather”
What buyers complain about
“Bland smell”
“cant dispense as the black pump tops arent even on it”
“waste of money”
“the two i received were leaking all over bottles”
“Could not use as the pump was broken off”
“Very watery”
“Really weak and hardly lathers”
“nothing could help how badly this hand wash dried out my hands”
“bottle quality is not great”
“This body cream has a very high concentration of phenoxyethanol in it”
Top return reasons
Common questions
- Is hand wash and hand lotion set profitable to sell on Amazon United Kingdom?
- The niche generates £82K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the hand wash and hand lotion set niche?
- 14 brands and 111 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in hand wash and hand lotion set?
- Top complaints mined from reviews: Smell, Dispensing Mechanism, Value For Money. The return rate is 0.1%.
- What does it cost to enter the hand wash and hand lotion set niche?
- Listings span £3.93–£32.06; the average listing price is £11.32 (sweet spot $15–$100). The average incumbent carries 2,179 reviews — the moat a new listing must climb.