How competitive is the Hand Soap Refill niche on Amazon United Kingdom?

6 brands and 52 sellers compete in Hand Soap Refill on Amazon United Kingdom. The top 5 Hand Soap Refill products take 66% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Hand Soap Refill?

Hand Soap Refill buyers on Amazon United Kingdom complain most about Leak-Proof, Smell, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Hand Soap Refill niche?

Hand Soap Refill sells for £7.29 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.19–£21.07. The average incumbent carries 4,699 reviews — the moat a new listing must climb.

Hand Soap Refill

brand-locked demand (top 5 brands take 99% of clicks) — Hand Soap Refill doesn't clear our bar today.

Flapen Score

Skip it

Top 44% of 2,481 Beauty niches · +1 vs the category median of 47

This niche Category average · 2,481 niches

Is Hand Soap Refill profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hand Soap Refill is a £836K/yr Amazon United Kingdom market (832K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 48/100.

Hand Soap Refill: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.2% over the last 90 days and 13.8% of searches end in a purchase.

£836K

revenue / yr

Units sold / yr125K

Search volume / yr+2.2%832K

Conversion rate13.8%

Avg price£7.29

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 52

Top-5 product click share66%

Open market1%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Top Hand Soap Refill products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Milk & Honey Hand Soap Refill 2 x 1000ml

Price: £3.26
Rating: 4.4/5
Reviews: 1,835
Age: 2y ago

Baylis & Harding Jasmine & Apple Blossom Anti-Bacterial Hand Wash 1 litre Refill Pouch (Pack of 3) - Vegan Friendly

Price: £7.26
Rating: 4.6/5
Reviews: 19,068
Age: 4y ago

Carex 2 Hour Protection Antibacterial Moisture Hand Wash Refills Liquid Hand Soap Eco Refill for Homes & Businesses Caring Hand Wash Bulk Buy Pack of 3 x 1 litre

Price: £7.03
Rating: 4.7/5
Reviews: 3,920
Age: 7y ago

by Amazon Hygiene Hand Wash Refill 2 x 1000ml

Price: £3.31
Rating: 4.4/5
Reviews: 888
Age: 2y ago

Baylis & Harding Sweet Mandarin & Grapefruit Hand Wash 1 Litre Refill Pouch (Pack of 3) - Vegan Friendly

Price: £7.16
Rating: 4.6/5
Reviews: 16,513
Age: 4y ago

Newest

by launch date

by Amazon Aloe Vera Hand Soap Refill 2 x 1000ml

Price: £3.34
Rating: 4.1/5
Reviews: 473
Age: 1y ago

by Amazon Mango Hand Soap Refill 2 x 1000ml

Price: £3.28
Rating: 4.4/5
Reviews: 294
Age: 1y ago

by Amazon Sea fragrance Hand Soap Refill 2 x 1000ml

Price: £3.19
Rating: 4.1/5
Reviews: 205
Age: 1y ago

Marcels Green Soap - Hand Soap Refill Black Pepper & Bergamot - Handwash Dispenser Refill - Microplastic-free formula - Vegan - Packaging recyclable - 500 ml

Price: £3.66
Rating: 4.5/5
Reviews: 1,846
Age: 1y ago

by Amazon Ginger & Lemon Hand Soap Refill 2 x1000ml

Price: £3.26
Rating: 4.3/5
Reviews: 354
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

66%

Top 20: 99%

Open market

by Amazon48%
Baylis & Harding26%
CAREX20%
Marcel's Green Soap3%
Carex1%
Dove1%
Open — no brand owns it (0%)

Hand Soap Refill demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume832KCVR13.8%Products21Brands6Top 5 Brands99%OOS Rate0.0%Rating4.5★Reviews4,699Avg BSR#39

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Hand Soap Refill search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hand soap refill255K/yr +4.6%11.7% conv.
hand wash refill160K/yr +1.9%8.9% conv.
handwash refill120K/yr +11.5%9.0% conv.
soap refill59K/yr +2.9%13.8% conv.
liquid soap refill41K/yr -18.3%11.4% conv.
carex refill hand wash38K/yr -9.7%17.0% conv.
baylis and harding hand wash refill39K/yr -23.3%9.3% conv.
hand wash refills16K/yr +14.7%5.1% conv.
liquid hand soap refill15K/yr +0.2%9.6% conv.
carex refill15K/yr -7.7%13.0% conv.

What reviews say buyers love and hate about Hand Soap Refill

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Smell32%

“The fragrance is incredible”

Value For Money27%

“Great deal”

Quality-Overall12%

“Good quality hand wash”

Lather3%

“This soap lathers well, leaves my hands soft and smells lovely”

Eco Friendliness3%

“eco friendly”

What buyers complain about

70% of reviews

Leak-Proof37%

“Leaked all over”

Smell8%

“different smell only”

Quality-Overall7%

“One big sloppy mess”

Allergies4%

“this one created itching, blistering and dryness”

Moist/Dry3%

“Not sure if moisturising”

Hand Soap Refill return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

66%

2Smell

3Value For Money

4Defective Material/Parts

5Quality-Overall

Common Hand Soap Refill questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hand Soap Refill 48/100 on Amazon United Kingdom — Skip it. The niche generates £836K/yr across 21 tracked products. Search demand moved +2.2% over the last 90 days.