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Hand Soap Refill

Fail

The top 5 brands take 99% of clicks, so Hand Soap Refill is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£836K/yr832K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
66%top-5 click share · 6 brands · 52 sellers

Flapen Score

Hand Soap Refill against its category

The dotted line is the Beauty average. Past it, Hand Soap Refill is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Soap Refill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hand Soap Refill 832K times last year and spent an estimated £836K. The top 5 brands take 99% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 832K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £836K a year.

Searches, last 12 months
832K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
13.8%
Market size, estimated
£836Ka year
Peak month
March1.4× the quietest month
Top search term
hand soap refill255K searches a year

02 · Price

A sale here is worth £7.29.

Listings sell for £7.29 on average, from £3.19 to £21.07. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £7.29 that is £29K to £36K a year per listing.

Average price
£7.29under the $15 to $100 sweet spot
Price range
£3.19–£21.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
£29K–£36K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Bath & Body. It carries 4,699 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#39in Bath & Body
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,699per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Hand Soap Refill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

52

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

66%

Top 20: 99%

Open market

0%

  • Brand 148%
  • Brand 226%
  • Brand 320%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Hand Soap Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Hand Soap Refill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hand soap refill255K/yr
  • hand wash refill160K/yr
  • handwash refill120K/yr
  • soap refill59K/yr
  • liquid soap refill41K/yr
  • carex refill hand wash38K/yr
  • baylis and harding hand wash refill39K/yr
  • hand wash refills16K/yr
  • liquid hand soap refill15K/yr
  • carex refill15K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Soap Refill

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Smell”
37%of negative reviews mention “Leak-Proof”
0.1%of orders come back
“Leaked all over”
A buyer, on “Leak-Proof”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Hand Soap Refill questions

Answered from the same tracked data.