hand soap refill
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Market size
Good£836K£836K/yr · 832K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.19–£21.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,698.86avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.29avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hand soap refill is a £836K/yr Amazon United Kingdom market (832K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 48/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 100K–125K
- avg 4,000–5,000/product
- Revenue / yr
- £729K–£911K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 13.8%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 165 days
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
52
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
66%
Top 20: 99%
Open market
0%
- by Amazon48%
- Baylis & Harding26%
- CAREX20%
- Marcel's Green Soap3%
- Carex1%
- Dove1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Milk & Honey Hand Soap Refill 2 x 1000ml
by Amazon£3.264.4★1,835 rev
Baylis & Harding Jasmine & Apple Blossom Anti-Bacterial Hand Wash 1 litre Refill Pouch (Pack of 3) - Vegan Friendly
Baylis & Harding£7.264.6★19,068 rev
Carex 2 Hour Protection Antibacterial Moisture Hand Wash Refills Liquid Hand Soap Eco Refill for Homes & Businesses Caring Hand Wash Bulk Buy Pack of 3 x 1 litre
CAREX£7.034.7★3,920 rev
by Amazon Hygiene Hand Wash Refill 2 x 1000ml
by Amazon£3.314.4★888 rev
Baylis & Harding Sweet Mandarin & Grapefruit Hand Wash 1 Litre Refill Pouch (Pack of 3) - Vegan Friendly
Baylis & Harding£7.164.6★16,513 rev
Newest
by launch date
by Amazon Aloe Vera Hand Soap Refill 2 x 1000ml
by Amazon£3.34473 rev
by Amazon Mango Hand Soap Refill 2 x 1000ml
by Amazon£3.28294 rev
by Amazon Sea fragrance Hand Soap Refill 2 x 1000ml
by Amazon£3.19205 rev
Marcels Green Soap - Hand Soap Refill Black Pepper & Bergamot - Handwash Dispenser Refill - Microplastic-free formula - Vegan - Packaging recyclable - 500 ml
Marcel's Green Soap£3.661,846 rev
by Amazon Ginger & Lemon Hand Soap Refill 2 x1000ml
by Amazon£3.26354 rev
Trending
90-day click momentumby Amazon Sea fragrance Hand Soap Refill 2 x 1000ml
by Amazon£3.194.1★
by Amazon Olive Hand Soap Refill 2 x 1000ml
by Amazon£3.194.4★
by Amazon Mango Hand Soap Refill 2 x 1000ml
by Amazon£3.284.4★
by Amazon Ginger & Lemon Hand Soap Refill 2 x1000ml
by Amazon£3.264.3★
Marcels Green Soap - Hand Soap Refill Black Pepper & Bergamot - Handwash Dispenser Refill - Microplastic-free formula - Vegan - Packaging recyclable - 500 ml
Marcel's Green Soap£3.664.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The fragrance is incredible”
“Great deal”
“Good quality hand wash”
“This soap lathers well, leaves my hands soft and smells lovely”
“eco friendly”
“easy to refill my soap dispenser”
“Easy to use”
“moisturized as washing hands”
“Feels good on your hands”
“Does the Job”
What buyers complain about
“Leaked all over”
“different smell only”
“One big sloppy mess”
“this one created itching, blistering and dryness”
“Not sure if moisturising”
“More expensive for sure”
“Ugly blue colour”
“the pouch can't be recycled”
“Extremely harsh on sensitive skin”
“isnt working as a soap at all”
Top return reasons
Common questions
- Is hand soap refill profitable to sell on Amazon United Kingdom?
- The niche generates £836K/yr across 21 tracked products. 90-day search growth is +2.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the hand soap refill niche?
- 6 brands and 52 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in hand soap refill?
- Top complaints mined from reviews: Leak-Proof, Smell, Quality-Overall. The return rate is 0.1%.
- When does demand for hand soap refill peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the hand soap refill niche?
- Listings span £3.19–£21.07; the average listing price is £7.29 (sweet spot $15–$100). The average incumbent carries 4,699 reviews — the moat a new listing must climb.
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