Hand Soap Refill
FailThe top 5 brands take 99% of clicks, so Hand Soap Refill is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £836K/yr832K searches / yr
- 90-day growth
- +2.2%search demand this quarter
- Competition
- 66%top-5 click share · 6 brands · 52 sellers
Flapen Score
Hand Soap Refill against its category
The dotted line is the Beauty average. Past it, Hand Soap Refill is stronger. Inside it, weaker.
Market
The Hand Soap Refill market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hand Soap Refill 832K times last year and spent an estimated £836K. The top 5 brands take 99% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 13.8% of those searches ended in a purchase.
Shoppers searched for this 832K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £836K a year.
- Searches, last 12 months
- 832K
- Growth, 90 days vs prior 90
- +2.2%
- Conversion, latest week
- 13.8%
- Market size, estimated
- £836Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- hand soap refill255K searches a year
02 · Price
A sale here is worth £7.29.
Listings sell for £7.29 on average, from £3.19 to £21.07. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £7.29 that is £29K to £36K a year per listing.
- Average price
- £7.29under the $15 to $100 sweet spot
- Price range
- £3.19–£21.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £29K–£36K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Bath & Body. It carries 4,699 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #39in Bath & Body
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,699per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Hand Soap Refill products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon Milk & Honey Hand Soap Refill 2 x 1000ml
- Price
- £3.26
- Rating
- 4.4/5
- Reviews
- 1,835
- Age
- 2y ago

Baylis & Harding Jasmine & Apple Blossom Anti-Bacterial Hand Wash 1 litre Refill Pouch (Pack of 3) - Vegan Friendly
- Price
- £7.26
- Rating
- 4.6/5
- Reviews
- 19,068
- Age
- 4y ago

Carex 2 Hour Protection Antibacterial Moisture Hand Wash Refills Liquid Hand Soap Eco Refill for Homes & Businesses Caring Hand Wash Bulk Buy Pack of 3 x 1 litre
- Price
- £7.03
- Rating
- 4.7/5
- Reviews
- 3,920
- Age
- 7y ago

by Amazon Hygiene Hand Wash Refill 2 x 1000ml
- Price
- £3.31
- Rating
- 4.4/5
- Reviews
- 888
- Age
- 2y ago

Baylis & Harding Sweet Mandarin & Grapefruit Hand Wash 1 Litre Refill Pouch (Pack of 3) - Vegan Friendly
- Price
- £7.16
- Rating
- 4.6/5
- Reviews
- 16,513
- Age
- 4y ago
Trending
estimated 90-day click momentum
by Amazon Sea fragrance Hand Soap Refill 2 x 1000ml
- Price
- £3.19
- Rating
- 4.1/5
- Reviews
- 205
- Age
- 1y ago

by Amazon Olive Hand Soap Refill 2 x 1000ml
- Price
- £3.19
- Rating
- 4.4/5
- Reviews
- 686
- Age
- 2y ago

by Amazon Mango Hand Soap Refill 2 x 1000ml
- Price
- £3.28
- Rating
- 4.4/5
- Reviews
- 294
- Age
- 1y ago

by Amazon Ginger & Lemon Hand Soap Refill 2 x1000ml
- Price
- £3.26
- Rating
- 4.3/5
- Reviews
- 354
- Age
- 1y ago

Marcels Green Soap - Hand Soap Refill Black Pepper & Bergamot - Handwash Dispenser Refill - Microplastic-free formula - Vegan - Packaging recyclable - 500 ml
- Price
- £3.66
- Rating
- 4.5/5
- Reviews
- 1,846
- Age
- 1y ago
Newest
by launch date
by Amazon Aloe Vera Hand Soap Refill 2 x 1000ml
- Price
- £3.34
- Rating
- 4.1/5
- Reviews
- 473
- Age
- 1y ago

by Amazon Mango Hand Soap Refill 2 x 1000ml
- Price
- £3.28
- Rating
- 4.4/5
- Reviews
- 294
- Age
- 1y ago

by Amazon Sea fragrance Hand Soap Refill 2 x 1000ml
- Price
- £3.19
- Rating
- 4.1/5
- Reviews
- 205
- Age
- 1y ago

Marcels Green Soap - Hand Soap Refill Black Pepper & Bergamot - Handwash Dispenser Refill - Microplastic-free formula - Vegan - Packaging recyclable - 500 ml
- Price
- £3.66
- Rating
- 4.5/5
- Reviews
- 1,846
- Age
- 1y ago

by Amazon Ginger & Lemon Hand Soap Refill 2 x1000ml
- Price
- £3.26
- Rating
- 4.3/5
- Reviews
- 354
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
52
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 99%
Open market
0%
- by Amazon48%
- Baylis & Harding26%
- CAREX20%
- Marcel's Green Soap3%
- Carex1%
- Dove1%
- Open — no brand owns it (0%)
Demand
Hand Soap Refill search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Hand Soap Refill search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hand soap refill255K/yr
- hand wash refill160K/yr
- handwash refill120K/yr
- soap refill59K/yr
- liquid soap refill41K/yr
- carex refill hand wash38K/yr
- baylis and harding hand wash refill39K/yr
- hand wash refills16K/yr
- liquid hand soap refill15K/yr
- carex refill15K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Soap Refill
We read the reviews and the return reasons for every product selling here.
“Leaked all over”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Soap Refill questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









