Is hand soap 5l profitable to sell on Amazon United Kingdom?

The niche generates £129K/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the hand soap 5l niche?

15 brands and 86 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in hand soap 5l?

Top complaints mined from reviews: Leak-Proof, Smell, Quality-Overall. The return rate is 0.1%.

When does demand for hand soap 5l peak?

Demand peaks in Apr; the busiest month runs 2.3× the quietest.

What does it cost to enter the hand soap 5l niche?

Listings span £3.26–£25.01; the average listing price is £12.31 (sweet spot $15–$100). The average incumbent carries 3,076 reviews — the moat a new listing must climb.

hand soap 5l

Worth a look

Shows low returns (0.1%), but soft demand (-3.4% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£12.31

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Price range

Okay£3.26–£25.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,076.06

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£129K

£129K/yr · 107K searches

Growth

Bad-3.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, hand soap 5l is a £129K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr. Verdict: Worth a look — 53/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

hand soap 5l market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £123K–£154K; units × avg price
Conversion rate: 9.8%
Avg BSR: #97
Page quality: 0%
Prime: 81%
Sponsored: 81%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

18%

CAREX27%
Osler & Walsh19%
Baylis & Harding15%
by Amazon8%
JANTEX7%
Miniml6%
Open — no brand owns it (9 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 2.3×

Open Trend

Top hand soap 5l search terms

hand soap 5l30K/yr +8.8%10.5% conv.
hand wash 5l19K/yr -10.1%7.0% conv.
handwash refill 5l13K/yr -4.2%7.2% conv.
5l hand soap13K/yr -2.1%9.7% conv.
5l hand wash5K/yr +16.2%7.8% conv.
carex 5l6K/yr -19.4%15.8% conv.
hand soap refill 5l7K/yr -31.1%8.3% conv.
hand wash refill 5l4K/yr -2.8%6.5% conv.
liquid soap 5l4K/yr -13.0%7.1% conv.
5 litre hand soap3K/yr +3.8%10.4% conv.

All search terms

Top hand soap 5l products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Osler & Walsh 5 Litre Pearl Hand Soap Lightly Fragranced Hand Wash for Home School and the Workplace. Hydrates & Softens Skin Non-Sticky Liquid Soap Protects Skin From Dryness | BULK REFILL BOTTLE

Osler & Walsh£7.843.8★465 rev

Carex Original Professional Antibacterial Hand Wash - Bulk Buy Eco Refill Gentle & Effective Liquid Hand Soap (2 X 5L)

CAREX£21.074.7★3,559 rev

Carex 2 Hour Protection Antibacterial Professional Moisture Hand Wash Refills Liquid Hand Soap Eco Refill for Homes & Businesses With Vitamin E Bulk Buy Pack of 2 x 5 litres

CAREX£16.014.7★396 rev

Osler & Walsh 5 Litre Antibacterial Blue Hand Soap Lightly Fragranced Hand Wash for Home School and the Workplace. Hydrates & Softens Skin Non-Sticky Liquid Hand Soap Protects Skin From Dryness

Osler & Walsh£9.384.3★378 rev

Baylis & Harding Jasmine & Apple Blossom Anti-Bacterial Hand Wash 5 Litre Refill (Pack of 2 - Total 10 Litres) - Vegan Friendly

Baylis & Harding£20.554.6★19,068 rev

Newest

by launch date

5L Ready To Use Kind & Gentle Pearlised Hand Soap For All Body Cleansing (1)

Pluto Packaging£11.786 rev

9mo ago

5 Litre Pink Pearlised Kind & Gentle Luxury Hand Soap Daily Handwashing Ideal For Office Home Restaurants & Commercial Washrooms (1)

STORM TRADING GROUP£11.702 rev

9mo ago

Miniml Hand Soap Wash Liquid 5L Refill - Pink Grapefruit & Aloe Vera Scented Eco Friendly Hand Washing Liquid for Soft and Sensitive Skin Care - 100% Vegan & Cruelty Free

Miniml£16.4438 rev

1y ago

by Amazon Milk & Honey Hand Soap Refill 2 x 1000ml

by Amazon£3.261,835 rev

2y ago

by Amazon Hygiene Hand Wash Refill 2 x 1000ml

by Amazon£3.31888 rev

2y ago

What buyers say about hand soap 5l

What buyers praise and complain about, mined from review topics.

What buyers love

Smell30%

“Great smell”

Value For Money26%

“Decent price”

Quality-Overall12%

“Good quality”

Advertised Vs Actual Product3%

“It does the job”

Dispensing Mechanism3%

“Good for soap dispensers at workplace”

Soft Feel2%

“Feels good on your hands”

Lather2%

“This soap lathers well, leaves my hands soft and smells lovely”

Ease Of Cleaning2%

“Easy to clean and use”

Moist/Dry2%

“doesnt seem to dry my skin”

Size-Overall2%

“BRILLIANT SIZE”

What buyers complain about

Leak-Proof16%

“Arrives leaking”

Smell13%

“Smells weird”

Quality-Overall8%

“It looks rather cheap”

Lather7%

“Doesnt lather up”

Thickness6%

“The soap is thick”

Moist/Dry5%

“Sadly this dried my hands out after first use”

Dilute/Watery5%

“Thin and watery”

Functionality-Overall3%

“Running my own cleaning business this damaged container will not work”

Value For Money3%

“Waste of Money”

Color2%

“not amazing, a nice blue in colour”

Top return reasons

Leak-Proof42%

Smell9%

Dilute/Watery8%

Value For Money6%

Advertised Vs Actual Product6%

Quality-Overall5%