Hand Lotion
FailDemand is soft, at -55.4% this quarter, so Hand Lotion is a Fail.
- Flapen Score
- 27 / 100Ranks 2,452 of 2,481 Beauty niches · −20 vs the category median of 4727
- Market size
- £15K/yr103K searches / yr
- 90-day growth
- -55.4%search demand this quarter
- Competition
- 57%top-5 click share · 4 brands · 132 sellers
Flapen Score
Hand Lotion against its category
The dotted line is the Beauty average. Past it, Hand Lotion is stronger. Inside it, weaker.
Market
The Hand Lotion market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hand Lotion 103K times last year and spent an estimated £15K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -55.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.
- Searches, last 12 months
- 103K
- Growth, 90 days vs prior 90
- -55.4%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £15Ka year
- Peak month
- December8.8× the quietest month
- Top search term
- fuzzy duck17K searches a year
02 · Price
A sale here is worth £8.39.
Listings sell for £8.39 on average, from £3.86 to £13.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.39 that is £0 to £839 a year per listing.
- Average price
- £8.39under the $15 to $100 sweet spot
- Price range
- £3.86–£13.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£839
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #344 within Bath & Body. It carries 399 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 17.9%
- Average rank
- #344in Bath & Body
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 399per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Hand Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
132
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
0%
- Brand 192%
- Brand 23%
- Brand 33%
- Brand 41%
Demand
Hand Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.8×
Search terms
Top Hand Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fuzzy duck17K/yr
- fuzzy duck gift sets19K/yr
- baylis and harding fuzzy duck6K/yr
- the fuzzy duck4K/yr
- christmas hand wash22K/yr
- fuzzy duck gift sets for women4K/yr
- christmas hand soap15K/yr
- baylis and harding christmas6K/yr
- christmas handwash10K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Lotion
We read the reviews and the return reasons for every product selling here.
“Difrent smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Lotion questions
Answered from the same tracked data.









