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Hand Lotion

Fail

Demand is soft, at -55.4% this quarter, so Hand Lotion is a Fail.

Flapen Score
27
27 / 100
Ranks 2,452 of 2,481 Beauty niches · −20 vs the category median of 47
Market size
£15K/yr103K searches / yr
90-day growth
-55.4%search demand this quarter
Competition
57%top-5 click share · 4 brands · 132 sellers

Flapen Score

Hand Lotion against its category

The dotted line is the Beauty average. Past it, Hand Lotion is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Lotion market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hand Lotion 103K times last year and spent an estimated £15K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -55.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-55.4%
Conversion, latest week
1.8%
Market size, estimated
£15Ka year
Peak month
December8.8× the quietest month
Top search term
fuzzy duck17K searches a year

02 · Price

A sale here is worth £8.39.

Listings sell for £8.39 on average, from £3.86 to £13.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.39 that is £0 to £839 a year per listing.

Average price
£8.39under the $15 to $100 sweet spot
Price range
£3.86–£13.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£839
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #344 within Bath & Body. It carries 399 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
17.9%
Average rank
#344in Bath & Body
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
399per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Hand Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

132

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

0%

  • Brand 192%
  • Brand 23%
  • Brand 33%
  • Brand 41%

Demand

Hand Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.8×

Search terms

Top Hand Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fuzzy duck17K/yr
  • fuzzy duck gift sets19K/yr
  • baylis and harding fuzzy duck6K/yr
  • the fuzzy duck4K/yr
  • christmas hand wash22K/yr
  • fuzzy duck gift sets for women4K/yr
  • christmas hand soap15K/yr
  • baylis and harding christmas6K/yr
  • christmas handwash10K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Lotion

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Gifting Purpose”
40%of negative reviews mention “Smell”
0.7%of orders come back
“Difrent smell”
A buyer, on “Smell”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hand Lotion questions

Answered from the same tracked data.