Hand Cream Pump
FailShoppers spend an estimated $60K a year here, so Hand Cream Pump is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £60K/yr132K searches / yr
- 90-day growth
- -16.2%search demand this quarter
- Competition
- 46%top-5 click share · 18 brands · 136 sellers
Flapen Score
Hand Cream Pump against its category
The dotted line is the Beauty average. Past it, Hand Cream Pump is stronger. Inside it, weaker.
Market
The Hand Cream Pump market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hand Cream Pump 132K times last year and spent an estimated £60K. The top 5 brands take 72% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- -16.2%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £60Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- hand cream pump38K searches a year
02 · Price
A sale here is worth £7.09.
Listings sell for £7.09 on average, from £2.66 to £17.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.09 that is £709 to £2K a year per listing.
- Average price
- £7.09under the $15 to $100 sweet spot
- Price range
- £2.66–£17.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £709–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #137 within Bath & Body. It carries 1,963 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 97%
- Out of stock, average day
- 3.4%
- Average rank
- #137in Bath & Body
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,963per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Hand Cream Pump products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
136
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
24%
- Brand 137%
- Brand 214%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 64%
Demand
Hand Cream Pump search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.2×
Search terms
Top Hand Cream Pump search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hand cream pump38K/yr
- baylis and harding hand cream37K/yr
- hand lotion with pump14K/yr
- pump hand cream10K/yr
- hand cream pump bottle8K/yr
- baylis and harding hand lotion8K/yr
- hand cream with pump6K/yr
- hand and body lotion5K/yr
- pump dispenser hand cream6K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Cream Pump
We read the reviews and the return reasons for every product selling here.
“Bland smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Cream Pump questions
Answered from the same tracked data.









