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Hand Cream Pump

Fail

Shoppers spend an estimated $60K a year here, so Hand Cream Pump is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£60K/yr132K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
46%top-5 click share · 18 brands · 136 sellers

Flapen Score

Hand Cream Pump against its category

The dotted line is the Beauty average. Past it, Hand Cream Pump is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Cream Pump market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hand Cream Pump 132K times last year and spent an estimated £60K. The top 5 brands take 72% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
6.3%
Market size, estimated
£60Ka year
Peak month
December4.2× the quietest month
Top search term
hand cream pump38K searches a year

02 · Price

A sale here is worth £7.09.

Listings sell for £7.09 on average, from £2.66 to £17.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.09 that is £709 to £2K a year per listing.

Average price
£7.09under the $15 to $100 sweet spot
Price range
£2.66–£17.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£709–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #137 within Bath & Body. It carries 1,963 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
97%
Out of stock, average day
3.4%
Average rank
#137in Bath & Body
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,963per listing
Listings tracked
29

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Hand Cream Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

136

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

24%

  • Brand 137%
  • Brand 214%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Hand Cream Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25AugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 4.2×

Search terms

Top Hand Cream Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hand cream pump38K/yr
  • baylis and harding hand cream37K/yr
  • hand lotion with pump14K/yr
  • pump hand cream10K/yr
  • hand cream pump bottle8K/yr
  • baylis and harding hand lotion8K/yr
  • hand cream with pump6K/yr
  • hand and body lotion5K/yr
  • pump dispenser hand cream6K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Cream Pump

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
24%of negative reviews mention “Smell”
0.1%of orders come back
“Bland smell”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hand Cream Pump questions

Answered from the same tracked data.