Hand Cream Pump
a small market ($60K/yr) — Hand Cream Pump doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Hand Cream Pump profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hand Cream Pump is a £60K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 45/100.
Hand Cream Pump: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.2% over the last 90 days and 6.3% of searches end in a purchase.
£60K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 29 products
Top Hand Cream Pump products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Baylis & Harding Goodness Oud Cedar & Amber Hand & Body Lotion 500 ml (Pack of 3) - Vegan Friendly
- Price
- £9.25
- Rating
- 4.6/5
- Reviews
- 5,086
- Age
- 4y ago
Faith In Nature Natural Lavender and Geranium Hand and Body Lotion Relaxing Vegan and Cruelty Free No SLS or Parabens 400 ml
- Price
- £4.19
- Rating
- 4.4/5
- Reviews
- 1,805
- Age
- 5y ago
Neutrogena Norwegian Formula Deep Moisture Body Lotion (1x 400ml) Fragrance-Free Moisturiser for Sensitive and Dry Skin Provides 48-Hour Moisturisation
- Price
- £2.74
- Rating
- 4.6/5
- Reviews
- 6,027
- Age
- 14y ago
Neals Yard Remedies Defend and Protect Hand Lotion | Conditions for Beautifully Soft Skin | 185ml
- Price
- £9.03
- Rating
- 4.5/5
- Reviews
- 223
- Age
- 5y ago
Triple Lanolin Hand and Body Lotion Mango Vera 590 ml 20 oz
- Price
- £6.63
- Rating
- 4.5/5
- Reviews
- 1,524
- Age
- 15y ago
Trending
90-day click momentum
Organic Formulations Jasmine & Rose Hand Cream 125mL
- Price
- £3.55
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 4y ago
Baylis & Harding Goodness Awaken Lime Mint & Eucalyptus Hand & Body Lotion 500 ml (Pack of 3) - Vegan Friendly
- Price
- £11.36
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 1y ago
Faith In Nature Natural Lavender and Geranium Hand and Body Lotion Relaxing Vegan and Cruelty Free No SLS or Parabens 400 ml
- Price
- £4.19
- Rating
- 4.4/5
- Reviews
- 1,805
- Age
- 5y ago
Triple Lanolin 590 ml Aloe Vera Hand and Body Lotion
- Price
- £6.14
- Rating
- 4.5/5
- Reviews
- 1,823
- Age
- 15y ago
Baylis & Harding Boudoire Tropical Paradise Luxury Hand Care Gift Set (Pack of 1) - Vegan Friendly
- Price
- £6.95
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 1y ago
Newest
by launch dateBaylis & Harding Goodness Awaken Lime Mint & Eucalyptus Hand & Body Lotion 500 ml (Pack of 3) - Vegan Friendly
- Price
- £11.36
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 1y ago
Baylis & Harding The Edit Vanilla Seduction 2 Bottle Set 400 ml Hand Wash & 400 ml Hand Lotion - Vegan Friendly (Pack of 1)
- Price
- £7.67
- Rating
- 3.8/5
- Reviews
- 32
- Age
- 1y ago
Baylis & Harding Boudoire Tropical Paradise Luxury Hand Care Gift Set (Pack of 1) - Vegan Friendly
- Price
- £6.95
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 1y ago
Baylis & Harding Midnight Cherry Luxury Hand Treats Gift Set - Vegan Friendly
- Price
- £4.88
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 1y ago
Baylis & Harding Jojoba Vanilla & Almond Oil Luxury Hand Care Gift Set - Vegan Friendly
- Price
- £5.25
- Rating
- 4.7/5
- Reviews
- 1,240
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
136
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
24%
- Baylis & Harding37%
- FAITH IN NATURE14%
- Triple Lanolin8%
- Neal's Yard Remedies7%
- Neutrogena6%
- O'Keeffe's4%
Hand Cream Pump demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Hand Cream Pump search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hand cream pump38K/yr
- baylis and harding hand cream37K/yr
- hand lotion with pump14K/yr
- pump hand cream10K/yr
- hand cream pump bottle8K/yr
- baylis and harding hand lotion8K/yr
- hand cream with pump6K/yr
- hand and body lotion5K/yr
- pump dispenser hand cream6K/yr
What reviews say buyers love and hate about Hand Cream Pump
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Great fragrance”
“Great moisturiser”
“Good price”
“High quality body lotion”
“Soft skin”
What buyers complain about
56% of reviews“Bland smell”
“Not moisturizing enough”
“No dispense pump”
“Broken pump”
“It's quite a thick consistency”
Hand Cream Pump return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hand Cream Pump questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
