hand cream pump
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,962.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.09avg listing price — sweet spot $15–$100
Price range
Bad£2.66–£17.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Market size
Bad£60K£60K/yr · 132K searches
According to Flapen's Amazon United Kingdom niche tracking, hand cream pump is a £60K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
hand cream pump market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £43K–£57K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #137
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 72%
- Out of stock
- 3.4%
- Avg brand age
- 66 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
136
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
24%
- Baylis & Harding37%
- FAITH IN NATURE14%
- Triple Lanolin8%
- Neal's Yard Remedies7%
- Neutrogena6%
- O'Keeffe's4%
Demand
Weekly Amazon search volume, last 49 weeks — -16.2% search growth over the last 90 days.Top hand cream pump search terms
- hand cream pump38K/yr
- baylis and harding hand cream37K/yr
- hand lotion with pump14K/yr
- pump hand cream10K/yr
- hand cream pump bottle8K/yr
- baylis and harding hand lotion8K/yr
- hand cream with pump6K/yr
- hand and body lotion5K/yr
- pump dispenser hand cream6K/yr
Top hand cream pump products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baylis & Harding Goodness Oud Cedar & Amber Hand & Body Lotion 500 ml (Pack of 3) - Vegan Friendly
Baylis & Harding£9.254.6★5,086 rev
Faith In Nature Natural Lavender and Geranium Hand and Body Lotion Relaxing Vegan and Cruelty Free No SLS or Parabens 400 ml
FAITH IN NATURE£4.194.4★1,805 rev
Neutrogena Norwegian Formula Deep Moisture Body Lotion (1x 400ml) Fragrance-Free Moisturiser for Sensitive and Dry Skin Provides 48-Hour Moisturisation
Neutrogena£2.744.6★6,027 rev
Neals Yard Remedies Defend and Protect Hand Lotion | Conditions for Beautifully Soft Skin | 185ml
Neal's Yard Remedies£9.034.5★223 rev
Triple Lanolin Hand and Body Lotion Mango Vera 590 ml 20 oz
Triple Lanolin£6.634.5★1,524 rev
Newest
by launch date
Baylis & Harding Goodness Awaken Lime Mint & Eucalyptus Hand & Body Lotion 500 ml (Pack of 3) - Vegan Friendly
Baylis & Harding£11.3647 rev
Baylis & Harding The Edit Vanilla Seduction 2 Bottle Set 400 ml Hand Wash & 400 ml Hand Lotion - Vegan Friendly (Pack of 1)
Baylis & Harding£7.6732 rev
Baylis & Harding Boudoire Tropical Paradise Luxury Hand Care Gift Set (Pack of 1) - Vegan Friendly
Baylis & Harding£6.9573 rev
Baylis & Harding Midnight Cherry Luxury Hand Treats Gift Set - Vegan Friendly
Baylis & Harding£4.8868 rev
Baylis & Harding Jojoba Vanilla & Almond Oil Luxury Hand Care Gift Set - Vegan Friendly
Baylis & Harding£5.251,240 rev
Trending
90-day click momentum
Organic Formulations Jasmine & Rose Hand Cream 125mL
Organic Formulations£3.554.5★
Baylis & Harding Goodness Awaken Lime Mint & Eucalyptus Hand & Body Lotion 500 ml (Pack of 3) - Vegan Friendly
Baylis & Harding£11.364.3★
Faith In Nature Natural Lavender and Geranium Hand and Body Lotion Relaxing Vegan and Cruelty Free No SLS or Parabens 400 ml
FAITH IN NATURE£4.194.4★
Triple Lanolin 590 ml Aloe Vera Hand and Body Lotion
Triple Lanolin£6.144.5★
Baylis & Harding Boudoire Tropical Paradise Luxury Hand Care Gift Set (Pack of 1) - Vegan Friendly
Baylis & Harding£6.954.6★
What buyers say about hand cream pump
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Great moisturiser”
“Good price”
“High quality body lotion”
“Soft skin”
“Easily absorbed”
“Great option for dry hands”
“which is perfect for sensitive skin”
“Gift”
“Its excellent to use both on the hands and body,”
What buyers complain about
“Bland smell”
“Not moisturizing enough”
“No dispense pump”
“Broken pump”
“It's quite a thick consistency”
“waste of money”
“Its nowhere near the quality of the smaller hand and foot creams”
“Was allergic”
“Cant get this size in a supermarket”
“I wouldn't call it fast absorbing”
Top return reasons
Common questions
- Is hand cream pump profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 29 tracked products. 90-day search growth is -16.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the hand cream pump niche?
- 18 brands and 136 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in hand cream pump?
- Top complaints mined from reviews: Smell, Moist/Dry, Dispensing Mechanism. The return rate is 0.1%.
- What does it cost to enter the hand cream pump niche?
- Listings span £2.66–£17.90; the average listing price is £7.09 (sweet spot $15–$100). The average incumbent carries 1,963 reviews — the moat a new listing must climb.