Hand Cream
Hand Cream shows low returns (0.1%), but pricing outside the sweet spot ($5.46 avg) keeps it on the watch list.
Flapen Score
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Is Hand Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hand Cream is a £1.3M/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Hand Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -16.6% over the last 90 days and 9.8% of searches end in a purchase.
£1.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 24 products
Top Hand Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
OKeeffes Working Hands Hand Cream 80ml Tube
- Price
- £4.69
- Rating
- 4.7/5
- Reviews
- 47,507
- Age
- 15y ago
OKeeffes Working Hands 96g Jar - Hand Cream for Extremely Dry Cracked Hands | Instantly Boosts Moisture Levels Creates a Protective Layer & Prevents Moisture Loss
- Price
- £4.96
- Rating
- 4.7/5
- Reviews
- 83,690
- Age
- 17y ago
NIVEA Intensive Moisture Hand Cream (100ml) Nourishing Hand Cream with Almond Oil and Shea Butter Daily Intensive Moisturising Hand Lotion for Dry Hands
- Price
- £1.97
- Rating
- 4.7/5
- Reviews
- 1,747
- Age
- 4y ago
Aveeno Daily Moisturising Hand Cream 75 ml
- Price
- £3.16
- Rating
- 4.7/5
- Reviews
- 6,046
- Age
- 15y ago
Garnier Hand Cream Repairing Hand Cream with Ceramide for Extra Dry 48HRs of Hydration Rough Hands Vegan Formula Approved by Cruelty Free International 75ml
- Price
- £2.20
- Rating
- 4.7/5
- Reviews
- 197
- Age
- 3y ago
Trending
90-day click momentum
Neutrogena Norwegian Formula Concentrated Unscented Hand Cream (1x 50ml) with Glycerin Vitamin E for Immediate and Lasting Relief from Dry Skin and Chapped Hands
- Price
- £2.08
- Rating
- 4.6/5
- Reviews
- 25,870
- Age
- 17y ago
LOCCITANE - Shea (Karité) Hand Cream - 150 ml
- Price
- £20.06
- Rating
- 4.6/5
- Reviews
- 750
- Age
- 7mo ago
Garnier Hand Cream Repairing Hand Cream with Ceramide for Extra Dry 48HRs of Hydration Rough Hands Vegan Formula Approved by Cruelty Free International 75ml
- Price
- £2.20
- Rating
- 4.7/5
- Reviews
- 197
- Age
- 3y ago
Aveeno Skin Relief Hand Cream Moisturiser for Very Dry Skin 75 ml Pack of 1 with Soothing Triple Oat Complex and Shea Butter for Intense Hydration and Skin Barrier Protection
- Price
- £3.75
- Rating
- 4.7/5
- Reviews
- 2,590
- Age
- 11y ago
LOCCITANE - Shea (Karité) Hand Cream - 30 ml
- Price
- £7.96
- Rating
- 4.6/5
- Reviews
- 750
- Age
- 7mo ago
Newest
by launch dateLOCCITANE - Shea (Karité) Hand Cream - 30 ml
- Price
- £7.96
- Rating
- 4.6/5
- Reviews
- 750
- Age
- 7mo ago
LOCCITANE - Shea (Karité) Hand Cream - 150 ml
- Price
- £20.06
- Rating
- 4.6/5
- Reviews
- 750
- Age
- 7mo ago
OKeeffes Working Hands Hand Cream 260ml Pumpable Hand Cream for Extremely Dry Cracked Hands | Instantly Boosts Moisture Levels Creates a Protective Layer & Prevents Moisture Loss
- Price
- £12.85
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 9mo ago
5 Pack Hand Cream for Dry Cracked Hands Easter Basket Stuffers Gifts for Women Girls Mothers Day Gifts Teacher Appreciation Gifts Natural Plant Fragrance Mini Hand Lotion Moisturizing Hand Care Cream
- Price
- £5.06
- Rating
- 4.3/5
- Reviews
- 293
- Age
- 1y ago
OKeeffes Working Hands Hand & Body Lotion 315ml Suitable for Sensitive Skin | Hydrates Restores & Relieves Dry Cracked Skin | Fast-absorbing Non-Greasy & Suitable for Daily Use
- Price
- £8.84
- Rating
- 4.6/5
- Reviews
- 740
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
187
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
49%
Top 20: 95%
Open market
11%
- O'Keeffe's45%
- NIVEA13%
- Aveeno11%
- Neutrogena9%
- Garnier7%
- Ninsetinsoe4%
- Open — no brand owns it (6 brands, 11%)
Hand Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Top Hand Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hand cream1.3M/yr
- hand cream for very dry hands156K/yr
- okeeffes working hands119K/yr
- working hands cream156K/yr
- hand cream for women97K/yr
- hand lotion48K/yr
- working hands50K/yr
- aveeno hand cream45K/yr
- garnier hand cream38K/yr
- hand moisturiser46K/yr
What reviews say buyers love and hate about Hand Cream
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Excellent Moisturiser”
“Best quality”
“Silky smooth”
“Fragrance nice”
“Excellent value for money”
What buyers complain about
52% of reviews“so very dry”
“Certain ones smell awful”
“Really expensive”
“Reduced in quality”
“feel too oily”
Hand Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hand Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
