Hand Cream
MaybeAn estimated 0.1% of orders come back. But products sell for $5.46 on average, outside the sweet spot, so Hand Cream is a Maybe.
- Flapen Score
- 51 / 100Top 31% of 2,481 Beauty niches · +4 vs the category median of 4751
- Market size
- £1.3M/yr2.4M searches / yr
- 90-day growth
- -16.6%search demand this quarter
- Competition
- 49%top-5 click share · 12 brands · 187 sellers
Flapen Score
Hand Cream against its category
The dotted line is the Beauty average. Past it, Hand Cream is stronger. Inside it, weaker.
Market
The Hand Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hand Cream 2.4M times last year and spent an estimated £1.3M. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- -16.6%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £1.3Ma year
- Peak month
- December4.5× the quietest month
- Top search term
- hand cream1.3M searches a year
02 · Price
A sale here is worth £5.46.
Listings sell for £5.46 on average, from £1.05 to £20.06. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At £5.46 that is £44K to £55K a year per listing.
- Average price
- £5.46under the $15 to $100 sweet spot
- Price range
- £1.05–£20.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £44K–£55K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Hands & Feet. It carries 13,446 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Hands & Feet
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,446per listing
- Listings tracked
- 24
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Hand Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OKeeffes Working Hands Hand Cream 80ml Tube
- Price
- £4.69
- Rating
- 4.7/5
- Reviews
- 47,507
- Age
- 15y ago

OKeeffes Working Hands 96g Jar - Hand Cream for Extremely Dry Cracked Hands | Instantly Boosts Moisture Levels Creates a Protective Layer & Prevents Moisture Loss
- Price
- £4.96
- Rating
- 4.7/5
- Reviews
- 83,690
- Age
- 17y ago

NIVEA Intensive Moisture Hand Cream (100ml) Nourishing Hand Cream with Almond Oil and Shea Butter Daily Intensive Moisturising Hand Lotion for Dry Hands
- Price
- £1.97
- Rating
- 4.7/5
- Reviews
- 1,747
- Age
- 4y ago

Aveeno Daily Moisturising Hand Cream 75 ml
- Price
- £3.16
- Rating
- 4.7/5
- Reviews
- 6,046
- Age
- 15y ago

Garnier Hand Cream Repairing Hand Cream with Ceramide for Extra Dry 48HRs of Hydration Rough Hands Vegan Formula Approved by Cruelty Free International 75ml
- Price
- £2.20
- Rating
- 4.7/5
- Reviews
- 197
- Age
- 3y ago
Trending
estimated 90-day click momentum
Neutrogena Norwegian Formula Concentrated Unscented Hand Cream (1x 50ml) with Glycerin Vitamin E for Immediate and Lasting Relief from Dry Skin and Chapped Hands
- Price
- £2.08
- Rating
- 4.6/5
- Reviews
- 25,870
- Age
- 17y ago

LOCCITANE - Shea (Karité) Hand Cream - 150 ml
- Price
- £20.06
- Rating
- 4.6/5
- Reviews
- 750
- Age
- 7mo ago

Garnier Hand Cream Repairing Hand Cream with Ceramide for Extra Dry 48HRs of Hydration Rough Hands Vegan Formula Approved by Cruelty Free International 75ml
- Price
- £2.20
- Rating
- 4.7/5
- Reviews
- 197
- Age
- 3y ago

Aveeno Skin Relief Hand Cream Moisturiser for Very Dry Skin 75 ml Pack of 1 with Soothing Triple Oat Complex and Shea Butter for Intense Hydration and Skin Barrier Protection
- Price
- £3.75
- Rating
- 4.7/5
- Reviews
- 2,590
- Age
- 11y ago

LOCCITANE - Shea (Karité) Hand Cream - 30 ml
- Price
- £7.96
- Rating
- 4.6/5
- Reviews
- 750
- Age
- 7mo ago
Newest
by launch date
LOCCITANE - Shea (Karité) Hand Cream - 30 ml
- Price
- £7.96
- Rating
- 4.6/5
- Reviews
- 750
- Age
- 7mo ago

LOCCITANE - Shea (Karité) Hand Cream - 150 ml
- Price
- £20.06
- Rating
- 4.6/5
- Reviews
- 750
- Age
- 7mo ago

OKeeffes Working Hands Hand Cream 260ml Pumpable Hand Cream for Extremely Dry Cracked Hands | Instantly Boosts Moisture Levels Creates a Protective Layer & Prevents Moisture Loss
- Price
- £12.85
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 9mo ago

5 Pack Hand Cream for Dry Cracked Hands Easter Basket Stuffers Gifts for Women Girls Mothers Day Gifts Teacher Appreciation Gifts Natural Plant Fragrance Mini Hand Lotion Moisturizing Hand Care Cream
- Price
- £5.06
- Rating
- 4.3/5
- Reviews
- 293
- Age
- 1y ago

OKeeffes Working Hands Hand & Body Lotion 315ml Suitable for Sensitive Skin | Hydrates Restores & Relieves Dry Cracked Skin | Fast-absorbing Non-Greasy & Suitable for Daily Use
- Price
- £8.84
- Rating
- 4.6/5
- Reviews
- 740
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
187
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 95%
Open market
11%
- O'Keeffe's45%
- NIVEA13%
- Aveeno11%
- Neutrogena9%
- Garnier7%
- Ninsetinsoe4%
- Open — no brand owns it (6 brands, 11%)
Demand
Hand Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Hand Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hand cream1.3M/yr
- hand cream for very dry hands156K/yr
- okeeffes working hands119K/yr
- working hands cream156K/yr
- hand cream for women97K/yr
- hand lotion48K/yr
- working hands50K/yr
- aveeno hand cream45K/yr
- garnier hand cream38K/yr
- hand moisturiser46K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Cream
We read the reviews and the return reasons for every product selling here.
“so very dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









