Halloween Make Up
a small market ($57K/yr) — Halloween Make Up doesn't clear our bar today.
Flapen Score
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Is Halloween Make Up profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Halloween Make Up is a £57K/yr Amazon United Kingdom market (211K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.
Halloween Make Up: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.9% over the last 90 days and 2.8% of searches end in a purchase.
£57K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 12 products
Top Halloween Make Up products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Face Paint Halloween Makeup Kit - White Black Face Painting Kit Kids Adults with Fake Blood Scar Wax Sfx Makeup 6 Color Facepaints For Zombie Vampire Skeleton Joker Clown Body Paint
- Price
- £13.44
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 11mo ago
CHASPA Halloween Liquid Latex Special Effects SFX Makeup Kit for Fake Scar Wound Makeup - Scar Wax + 2 Btl Liquid Latex + 2 Btl Fake Blood + Spatula Tool + 2Pcs Stipple Sponge for Halloween Cosplay
- Price
- £11.43
- Rating
- 4.6/5
- Reviews
- 1,378
- Age
- 4y ago
Face Paint Halloween Makeup Kit - White Black Red Face Paints Professional Adults with Fake Blood Scars tattoos 8 Color Body Painting Set For Zombie Vampire Skeleton Joker Clown Witch Cosplay
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 11mo ago
White Black Face Paint Makeup Halloween - 60g Halloween Make Up Kit Kids Adults Halloween Face Paints Kit for Children Skeleton Zombie Clown Makeup Halloween Body Paint for Fancy Dress Festivals
- Price
- £6.55
- Rating
- 4.2/5
- Reviews
- 383
- Age
- 1y ago
Halloween Makeup Kit Scar Wax SFX Makeup Kit Fake Blood Set Kit Includes Scar Wax 6 Colors Bruise Face Body Paint Crayon Fake Blood Spray+Dripping+Coagulated Gel Spatula Sponges Tool (Set A)
- Price
- £12.01
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 1y ago
Trending
90-day click momentumHalloween Makeup Kit Scar Wax SFX Makeup Kit Fake Blood Set Kit Includes Scar Wax 6 Colors Bruise Face Body Paint Crayon Fake Blood Spray+Dripping+Coagulated Gel Spatula Sponges Tool (Set A)
- Price
- £12.01
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 1y ago
Katiluxiya Halloween Professional Grey Black White Face Paint Face Painting Kit for Halloween Skeleton Skull Clown Cosplay SFX Special Effect and Theme Parties. (01 Color)
- Price
- £4.87
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 1y ago
CHASPA Halloween Liquid Latex Special Effects SFX Makeup Kit for Fake Scar Wound Makeup - Scar Wax + 2 Btl Liquid Latex + 2 Btl Fake Blood + Spatula Tool + 2Pcs Stipple Sponge for Halloween Cosplay
- Price
- £11.43
- Rating
- 4.6/5
- Reviews
- 1,378
- Age
- 4y ago
White Black Face Paint Makeup Halloween - 60g Halloween Make Up Kit Kids Adults Halloween Face Paints Kit for Children Skeleton Zombie Clown Makeup Halloween Body Paint for Fancy Dress Festivals
- Price
- £6.55
- Rating
- 4.2/5
- Reviews
- 383
- Age
- 1y ago
immetee SFX Makeup Kit Halloween Special Effect Face Body Paint Stage Makeup Face Paint Palette+3 Scar Wax+1 Fake Blood+4 Paint Brushes+1 Paint Spatula+1 Face Paint Sponge+1 Paint Palette.
- Price
- £18.43
- Rating
- 4.3/5
- Reviews
- 1,161
- Age
- 4y ago
Newest
by launch dateFace Paint Halloween Makeup Kit - White Black Red Face Paints Professional Adults with Fake Blood Scars tattoos 8 Color Body Painting Set For Zombie Vampire Skeleton Joker Clown Witch Cosplay
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 11mo ago
Face Paint Halloween Makeup Kit - White Black Face Painting Kit Kids Adults with Fake Blood Scar Wax Sfx Makeup 6 Color Facepaints For Zombie Vampire Skeleton Joker Clown Body Paint
- Price
- £13.44
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 11mo ago
Halloween Makeup Kit Scar Wax SFX Makeup Kit Fake Blood Set Kit Includes Scar Wax 6 Colors Bruise Face Body Paint Crayon Fake Blood Spray+Dripping+Coagulated Gel Spatula Sponges Tool (Set A)
- Price
- £12.01
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 1y ago
Katiluxiya Halloween Professional Grey Black White Face Paint Face Painting Kit for Halloween Skeleton Skull Clown Cosplay SFX Special Effect and Theme Parties. (01 Color)
- Price
- £4.87
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 1y ago
Halloween SFX Makeup Kit Halloween Fake Blood Set with Scar Wax 8 Colours Face and Body Paint Fake Blood Dripping Realistic Washable and Safe for Halloween Stage Costumes
- Price
- £5.89
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
11 flat
Sellers
14
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
18%
- LunarEclipse34%
- CHASPA16%
- SPINNE LUCAS12%
- Ptesuply10%
- Bowitzki6%
- URAQT5%
Halloween Make Up demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 235.7×
Top Halloween Make Up search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- halloween makeup109K/yr
- halloween makeup kit50K/yr
- halloween make up30K/yr
- halloween make up kit7K/yr
- halloween makeup adults15K/yr
What reviews say buyers love and hate about Halloween Make Up
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“The colours were nice and bright, easy to blend and no odd smells to the paints”
“Easy to use”
“Excelllent face paint Thankyou”
“Great product”
“Good value for money”
What buyers complain about
90% of reviews“which was annoying as I always needed the colours that were less pigmented”
“Quite cheap and barely shows”
“Didnt give full coverage”
Halloween Make Up return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Halloween Make Up questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
