halloween make up
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good733.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.49avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.49–£18.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£57K£57K/yr · 211K searches
According to Flapen's Amazon United Kingdom niche tracking, halloween make up is a £57K/yr Amazon United Kingdom market (211K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
halloween make up market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- £142K–£190K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #196
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 18.2%
- Avg brand age
- 33 months
- Avg seller age
- 208 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 flat
Sellers
14
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
18%
- LunarEclipse34%
- CHASPA16%
- SPINNE LUCAS12%
- Ptesuply10%
- Bowitzki6%
- URAQT5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 235.7×
Top halloween make up search terms
- halloween makeup109K/yr
- halloween makeup kit50K/yr
- halloween make up30K/yr
- halloween make up kit7K/yr
- halloween makeup adults15K/yr
Top halloween make up products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Face Paint Halloween Makeup Kit - White Black Face Painting Kit Kids Adults with Fake Blood Scar Wax Sfx Makeup 6 Color Facepaints For Zombie Vampire Skeleton Joker Clown Body Paint
LunarEclipse£13.444.3★72 rev
CHASPA Halloween Liquid Latex Special Effects SFX Makeup Kit for Fake Scar Wound Makeup - Scar Wax + 2 Btl Liquid Latex + 2 Btl Fake Blood + Spatula Tool + 2Pcs Stipple Sponge for Halloween Cosplay
CHASPA£11.434.6★1,378 rev
Face Paint Halloween Makeup Kit - White Black Red Face Paints Professional Adults with Fake Blood Scars tattoos 8 Color Body Painting Set For Zombie Vampire Skeleton Joker Clown Witch Cosplay
LunarEclipse£8.164.5★40 rev
White Black Face Paint Makeup Halloween - 60g Halloween Make Up Kit Kids Adults Halloween Face Paints Kit for Children Skeleton Zombie Clown Makeup Halloween Body Paint for Fancy Dress Festivals
SPINNE LUCAS£6.554.2★383 rev
Halloween Makeup Kit Scar Wax SFX Makeup Kit Fake Blood Set Kit Includes Scar Wax 6 Colors Bruise Face Body Paint Crayon Fake Blood Spray+Dripping+Coagulated Gel Spatula Sponges Tool (Set A)
Ptesuply£12.014.5★40 rev
Newest
by launch dateFace Paint Halloween Makeup Kit - White Black Red Face Paints Professional Adults with Fake Blood Scars tattoos 8 Color Body Painting Set For Zombie Vampire Skeleton Joker Clown Witch Cosplay
LunarEclipse£8.1640 rev
Face Paint Halloween Makeup Kit - White Black Face Painting Kit Kids Adults with Fake Blood Scar Wax Sfx Makeup 6 Color Facepaints For Zombie Vampire Skeleton Joker Clown Body Paint
LunarEclipse£13.4472 rev
Halloween Makeup Kit Scar Wax SFX Makeup Kit Fake Blood Set Kit Includes Scar Wax 6 Colors Bruise Face Body Paint Crayon Fake Blood Spray+Dripping+Coagulated Gel Spatula Sponges Tool (Set A)
Ptesuply£12.0140 rev
Katiluxiya Halloween Professional Grey Black White Face Paint Face Painting Kit for Halloween Skeleton Skull Clown Cosplay SFX Special Effect and Theme Parties. (01 Color)
Katiluxiya£4.8723 rev
Halloween SFX Makeup Kit Halloween Fake Blood Set with Scar Wax 8 Colours Face and Body Paint Fake Blood Dripping Realistic Washable and Safe for Halloween Stage Costumes
SOMGKINE£5.8967 rev
Trending
90-day click momentumHalloween Makeup Kit Scar Wax SFX Makeup Kit Fake Blood Set Kit Includes Scar Wax 6 Colors Bruise Face Body Paint Crayon Fake Blood Spray+Dripping+Coagulated Gel Spatula Sponges Tool (Set A)
Ptesuply£12.014.5★
Katiluxiya Halloween Professional Grey Black White Face Paint Face Painting Kit for Halloween Skeleton Skull Clown Cosplay SFX Special Effect and Theme Parties. (01 Color)
Katiluxiya£4.874.2★
CHASPA Halloween Liquid Latex Special Effects SFX Makeup Kit for Fake Scar Wound Makeup - Scar Wax + 2 Btl Liquid Latex + 2 Btl Fake Blood + Spatula Tool + 2Pcs Stipple Sponge for Halloween Cosplay
CHASPA£11.434.6★
White Black Face Paint Makeup Halloween - 60g Halloween Make Up Kit Kids Adults Halloween Face Paints Kit for Children Skeleton Zombie Clown Makeup Halloween Body Paint for Fancy Dress Festivals
SPINNE LUCAS£6.554.2★
immetee SFX Makeup Kit Halloween Special Effect Face Body Paint Stage Makeup Face Paint Palette+3 Scar Wax+1 Fake Blood+4 Paint Brushes+1 Paint Spatula+1 Face Paint Sponge+1 Paint Palette.
immetee£18.434.3★
What buyers say about halloween make up
What buyers praise and complain about, mined from review topics.What buyers love
“The colours were nice and bright, easy to blend and no odd smells to the paints”
“Easy to use”
“Excelllent face paint Thankyou”
“Great product”
“Good value for money”
“It was really easy to apply”
“wash off easily and super easy to clean off if they cross contaminate other colours”
“As long as it doesn't get wet whilst your wearing it your'e all good”
“Great paints”
“wash off easily”
What buyers complain about
“which was annoying as I always needed the colours that were less pigmented”
“Quite cheap and barely shows”
“Didnt give full coverage”
Top return reasons
Common questions
- Is halloween make up profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the halloween make up niche?
- 11 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in halloween make up?
- Top complaints mined from reviews: Color, Quality-Overall, Coverage. The return rate is 0.9%.
- When does demand for halloween make up peak?
- Demand peaks in Oct–Nov; the busiest month runs 235.7× the quietest.
- What does it cost to enter the halloween make up niche?
- Listings span £3.49–£18.43; the average listing price is £9.49 (sweet spot $15–$100). The average incumbent carries 733 reviews — the moat a new listing must climb.