Halloween Make Up

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months

211K

Growth, 90 days vs prior 90

-3.9%

Conversion, latest week

2.8%

Market size, estimated

£57Ka year

Peak month

October235.7× the quietest month

Top search term

halloween makeup109K searches a year

Listings sell for £9.49 on average, from £3.49 to £18.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £9.49 that is £949 to £2K a year per listing.

Average price

£9.49under the $15 to $100 sweet spot

Price range

£3.49–£18.43

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

£949–£2K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #196 within Make-up. It carries 733 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

18.2%

Average rank

#196in Make-up

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

733per listing

Listings tracked

12

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months