Halloween Face Paint

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months

107K

Growth, 90 days vs prior 90

-21.8%

Conversion, latest week

2.5%

Market size, estimated

£23Ka year

Peak month

October302.2× the quietest month

Top search term

halloween face paint78K searches a year

Listings sell for £8.61 on average, from £6.30 to £13.44. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.61 that is £2K to £4K a year per listing.

Average price

£8.61under the $15 to $100 sweet spot

Price range

£6.30–£13.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #103 within Make-up. It carries 1,230 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

18.3%

Average rank

#103in Make-up

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,230per listing

Listings tracked

4

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months