Half Wig

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months

289K

Growth, 90 days vs prior 90

+20.1%

Conversion, latest week

0.4%

Market size, estimated

£64Ka year

Top search term

half wig122K searches a year

Listings sell for £51.16 on average, from £17.22 to £81.61. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £51.16 that is £0 to £5K a year per listing.

Average price

£51.16inside the $15 to $100 sweet spot

Price range

£17.22–£81.61

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£5K

Returns

5.3%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #1,051 within Hair Extensions, Wigs & Accessories. It carries 190 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

97%

Out of stock, average day

20.8%

Average rank

#1,051in Hair Extensions, Wigs & Accessories

Average rating

4.12 starsAmazon United Kingdom average 4.36 stars

Average reviews

190per listing

Listings tracked

39

33 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

33

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months