Skip to content

Half Lashes

Maybe

An estimated 0.2% of orders come back. But prices span $3.30–$6.85, mostly outside the sweet spot, so Half Lashes is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Market size
£98K/yr234K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
40%top-5 click share · 17 brands · 63 sellers

Flapen Score

Half Lashes against its category

The dotted line is the Beauty average. Past it, Half Lashes is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Half Lashes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Half Lashes 234K times last year and spent an estimated £98K. The top 5 brands take 68% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
8.5%
Market size, estimated
£98Ka year
Peak month
August1.5× the quietest month
Top search term
half lashes106K searches a year

02 · Price

A sale here is worth £4.88.

Listings sell for £4.88 on average, from £3.30 to £6.85. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £4.88 that is £2K to £4K a year per listing.

Average price
£4.88under the $15 to $100 sweet spot
Price range
£3.30–£6.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #213 within Tools & Accessories. It carries 2,088 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#213in Tools & Accessories
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,088per listing
Listings tracked
34

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Half Lashes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

17 flat

Sellers

63

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

40%

Top 20: 84%

Open market

26%

  • Brand 130%
  • Brand 214%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Half Lashes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Half Lashes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • half lashes106K/yr
  • 3/4 lashes29K/yr
  • eylure 3/4 length eyelashes26K/yr
  • half lash19K/yr
  • half lashes wispy cat eye11K/yr
  • half eyelashes10K/yr
  • corner lashes10K/yr
  • 3/4 eyelashes7K/yr
  • eylure half lashes5K/yr
  • eylure lashes 3/45K/yr

Reviews and returns

What reviews say buyers love and hate about Half Lashes

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Eyelash Quality”
26%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“glue dont stick”
A buyer, on “Adhesion/Stickiness”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Half Lashes questions

Answered from the same tracked data.