Half Lashes
MaybeAn estimated 0.2% of orders come back. But prices span $3.30–$6.85, mostly outside the sweet spot, so Half Lashes is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 2,481 Beauty niches · +8 vs the category median of 4755
- Market size
- £98K/yr234K searches / yr
- 90-day growth
- +1.5%search demand this quarter
- Competition
- 40%top-5 click share · 17 brands · 63 sellers
Flapen Score
Half Lashes against its category
The dotted line is the Beauty average. Past it, Half Lashes is stronger. Inside it, weaker.
Market
The Half Lashes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Half Lashes 234K times last year and spent an estimated £98K. The top 5 brands take 68% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.
- Searches, last 12 months
- 234K
- Growth, 90 days vs prior 90
- +1.5%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £98Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- half lashes106K searches a year
02 · Price
A sale here is worth £4.88.
Listings sell for £4.88 on average, from £3.30 to £6.85. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £4.88 that is £2K to £4K a year per listing.
- Average price
- £4.88under the $15 to $100 sweet spot
- Price range
- £3.30–£6.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #213 within Tools & Accessories. It carries 2,088 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #213in Tools & Accessories
- Average rating
- 4.14 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,088per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Half Lashes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
17 flat
Sellers
63
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
40%
Top 20: 84%
Open market
26%
- Brand 130%
- Brand 214%
- Brand 39%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Half Lashes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Half Lashes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- half lashes106K/yr
- 3/4 lashes29K/yr
- eylure 3/4 length eyelashes26K/yr
- half lash19K/yr
- half lashes wispy cat eye11K/yr
- half eyelashes10K/yr
- corner lashes10K/yr
- 3/4 eyelashes7K/yr
- eylure half lashes5K/yr
- eylure lashes 3/45K/yr
Reviews and returns
What reviews say buyers love and hate about Half Lashes
We read the reviews and the return reasons for every product selling here.
“glue dont stick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Half Lashes questions
Answered from the same tracked data.









