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Hairspray

Fail

Prices span $1.21–$7.76, mostly outside the sweet spot, so Hairspray is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£928K/yr2.0M searches / yr
90-day growth
-2.0%search demand this quarter
Competition
64%top-5 click share · 7 brands · 131 sellers

Flapen Score

Hairspray against its category

The dotted line is the Beauty average. Past it, Hairspray is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hairspray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hairspray 2.0M times last year and spent an estimated £928K. The top 5 brands take 92% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £928K a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
13.6%
Market size, estimated
£928Ka year
Peak month
February1.2× the quietest month
Top search term
hairspray628K searches a year

02 · Price

A sale here is worth £3.40.

Listings sell for £3.40 on average, from £1.21 to £7.76. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At £3.40 that is £34K to £43K a year per listing.

Average price
£3.40under the $15 to $100 sweet spot
Price range
£1.21–£7.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
10,000–12,500
Revenue per listing a year
£34K–£43K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Styling Products. It carries 2,511 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#29in Styling Products
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,511per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Hairspray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

131

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

3%

  • Brand 130%
  • Brand 227%
  • Brand 315%
  • Brand 411%
  • Brand 59%
  • Brand 65%
  • Open — no brand owns it (1 brand, 3%)

Demand

Hairspray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Hairspray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hairspray628K/yr
  • hair spray575K/yr
  • hairspray women129K/yr
  • tresemme hairspray105K/yr
  • got2b glued150K/yr
  • travel hairspray52K/yr
  • hair spray for women59K/yr
  • hairspray strong hold58K/yr
  • mini hairspray32K/yr
  • travel size hairspray34K/yr

Reviews and returns

What reviews say buyers love and hate about Hairspray

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Residue”
0.1%of orders come back
“White residue”
A buyer, on “Residue”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hairspray questions

Answered from the same tracked data.