Hairspray
FailPrices span $1.21–$7.76, mostly outside the sweet spot, so Hairspray is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £928K/yr2.0M searches / yr
- 90-day growth
- -2.0%search demand this quarter
- Competition
- 64%top-5 click share · 7 brands · 131 sellers
Flapen Score
Hairspray against its category
The dotted line is the Beauty average. Past it, Hairspray is stronger. Inside it, weaker.
Market
The Hairspray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hairspray 2.0M times last year and spent an estimated £928K. The top 5 brands take 92% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 13.6% of those searches ended in a purchase.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £928K a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -2.0%
- Conversion, latest week
- 13.6%
- Market size, estimated
- £928Ka year
- Peak month
- February1.2× the quietest month
- Top search term
- hairspray628K searches a year
02 · Price
A sale here is worth £3.40.
Listings sell for £3.40 on average, from £1.21 to £7.76. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At £3.40 that is £34K to £43K a year per listing.
- Average price
- £3.40under the $15 to $100 sweet spot
- Price range
- £1.21–£7.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £34K–£43K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Styling Products. It carries 2,511 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #29in Styling Products
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,511per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Hairspray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
got2b Glued Blasting Freeze Hairspray 300 ml Glued Hairspray for up to 72h Ultra Strong Hold Hairspray got2b For Extreme Hairstyles Vegan Formula
- Price
- £3.57
- Rating
- 4.7/5
- Reviews
- 12,525
- Age
- 17y ago

Silvikrin Classic Hairspray Firm Hold 75 ml
- Price
- £1.21
- Rating
- 4.5/5
- Reviews
- 625
- Age
- 17y ago

TRESemmé Extra Hold Hairspray 24-hour frizz control for a smooth finish 400 ml
- Price
- £3.56
- Rating
- 4.7/5
- Reviews
- 676
- Age
- 7y ago

WELLA Silvikrin Hairspray Maximum Hold 400 ml (Pack of 1)
- Price
- £3.39
- Rating
- 4.6/5
- Reviews
- 3,547
- Age
- 18y ago

WELLA 250 ml (Pack of 1) Shockwaves Hairspray Ultra Strong Power Hold 250ml
- Price
- £2.49
- Rating
- 4.6/5
- Reviews
- 3,328
- Age
- 17y ago
Trending
estimated 90-day click momentum
LOréal Paris Elnett Hair Spray for Dull Hair Strong Hold & Shine Hairspray Enriched with Vitamin E Up to 72h Natural Strong Hold Protects from Hair Frizz 200ml
- Price
- £3.17
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 2y ago

John Frieda Frizz Ease Moisture Barrier Hairspray 75ml
- Price
- £2.84
- Rating
- 4.2/5
- Reviews
- 101
- Age
- 6mo ago

LOréal Paris Elnett Hair Spray for Damaged Hair Strong Hold & Shine Hairspray Enriched with Ceramides Up to 48h Natural Strong Hold Protects from Hair Frizz 200ml
- Price
- £3.23
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 2y ago

Silvikrin Classic Hairspray Firm Hold 75 ml
- Price
- £1.21
- Rating
- 4.5/5
- Reviews
- 625
- Age
- 17y ago

Silvikrin Classic Hairspray Maximum Hold 75 ml
- Price
- £1.66
- Rating
- 4.4/5
- Reviews
- 1,800
- Age
- 16y ago
Newest
by launch date
John Frieda Frizz Ease Moisture Barrier Hairspray 75ml
- Price
- £2.84
- Rating
- 4.2/5
- Reviews
- 101
- Age
- 6mo ago

Schwarzkopf Hairspray Power 250ml with Caffeine Hold Level 5 Hair Styling Hairspray for All Hair Types Long-Lasting Power Hold Vegan Formula*
- Price
- £2.47
- Rating
- 4.4/5
- Reviews
- 329
- Age
- 1y ago

Schwarzkopf Hairspray Volume 250ml Hold Level 4 Hair Styling Hairspray for Fine Hair Volume Vegan Formula
- Price
- £2.58
- Rating
- 4.4/5
- Reviews
- 317
- Age
- 1y ago

got2b Glued Wax Stick 50g Long-Lasting Styling Wax Stick Clear Hair Wax Stick for Slick Looks On the Go Non-Greasy Hair Pomade to Tame Flyaways Strong Hold Vegan Formula*
- Price
- £3.69
- Rating
- 4.3/5
- Reviews
- 616
- Age
- 1y ago

LOréal Paris Elnett Hair Spray for Damaged Hair Strong Hold & Shine Hairspray Enriched with Ceramides Up to 48h Natural Strong Hold Protects from Hair Frizz 200ml
- Price
- £3.23
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
131
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
3%
- Got2B30%
- WELLA27%
- L'Oreal Paris15%
- TRESemmé11%
- Wella Professionals9%
- Schwarzkopf5%
- Open — no brand owns it (1 brand, 3%)
Demand
Hairspray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Hairspray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hairspray628K/yr
- hair spray575K/yr
- hairspray women129K/yr
- tresemme hairspray105K/yr
- got2b glued150K/yr
- travel hairspray52K/yr
- hair spray for women59K/yr
- hairspray strong hold58K/yr
- mini hairspray32K/yr
- travel size hairspray34K/yr
Reviews and returns
What reviews say buyers love and hate about Hairspray
We read the reviews and the return reasons for every product selling here.
“White residue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hairspray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









