How competitive is the Hairspray niche on Amazon United Kingdom?

7 brands and 131 sellers compete in Hairspray on Amazon United Kingdom. The top 5 Hairspray products take 64% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Hairspray?

Hairspray buyers on Amazon United Kingdom complain most about Residue, Hair Related, Smell, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Hairspray niche?

Hairspray sells for £3.40 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.21–£7.76. The average incumbent carries 2,511 reviews — the moat a new listing must climb.

Hairspray

prices mostly outside the sweet spot ($1.21–$7.76) — Hairspray doesn't clear our bar today.

Flapen Score

Skip it

Top 44% of 2,481 Beauty niches · +1 vs the category median of 47

This niche Category average · 2,481 niches

Is Hairspray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hairspray is a £928K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 48/100.

Hairspray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.0% over the last 90 days and 13.6% of searches end in a purchase.

£928K

revenue / yr

Units sold / yr300K

Search volume / yr-2.0%2.0M

Conversion rate13.6%

Avg price£3.40

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers7 · 131

Top-5 product click share64%

Open market8%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Top Hairspray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

got2b Glued Blasting Freeze Hairspray 300 ml Glued Hairspray for up to 72h Ultra Strong Hold Hairspray got2b For Extreme Hairstyles Vegan Formula

Price: £3.57
Rating: 4.7/5
Reviews: 12,525
Age: 17y ago

Silvikrin Classic Hairspray Firm Hold 75 ml

Price: £1.21
Rating: 4.5/5
Reviews: 625
Age: 17y ago

TRESemmé Extra Hold Hairspray 24-hour frizz control for a smooth finish 400 ml

Price: £3.56
Rating: 4.7/5
Reviews: 676
Age: 7y ago

WELLA Silvikrin Hairspray Maximum Hold 400 ml (Pack of 1)

Price: £3.39
Rating: 4.6/5
Reviews: 3,547
Age: 18y ago

WELLA 250 ml (Pack of 1) Shockwaves Hairspray Ultra Strong Power Hold 250ml

Price: £2.49
Rating: 4.6/5
Reviews: 3,328
Age: 17y ago

Newest

by launch date

John Frieda Frizz Ease Moisture Barrier Hairspray 75ml

Price: £2.84
Rating: 4.2/5
Reviews: 101
Age: 6mo ago

Schwarzkopf Hairspray Power 250ml with Caffeine Hold Level 5 Hair Styling Hairspray for All Hair Types Long-Lasting Power Hold Vegan Formula*

Price: £2.47
Rating: 4.4/5
Reviews: 329
Age: 1y ago

Schwarzkopf Hairspray Volume 250ml Hold Level 4 Hair Styling Hairspray for Fine Hair Volume Vegan Formula

Price: £2.58
Rating: 4.4/5
Reviews: 317
Age: 1y ago

got2b Glued Wax Stick 50g Long-Lasting Styling Wax Stick Clear Hair Wax Stick for Slick Looks On the Go Non-Greasy Hair Pomade to Tame Flyaways Strong Hold Vegan Formula*

Price: £3.69
Rating: 4.3/5
Reviews: 616
Age: 1y ago

LOréal Paris Elnett Hair Spray for Damaged Hair Strong Hold & Shine Hairspray Enriched with Ceramides Up to 48h Natural Strong Hold Protects from Hair Frizz 200ml

Price: £3.23
Rating: 4.5/5
Reviews: 192
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

131

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Got2B30%
WELLA27%
L'Oreal Paris15%
TRESemmé11%
Wella Professionals9%
Schwarzkopf5%
Open — no brand owns it (1 brand, 3%)

Hairspray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.0MCVR13.6%Products19Brands7Top 5 Brands92%OOS Rate0.0%Rating4.5★Reviews2,511Avg BSR#29

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Hairspray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hairspray628K/yr -6.2%9.8% conv.
hair spray575K/yr -3.6%10.6% conv.
hairspray women129K/yr +5.1%11.4% conv.
tresemme hairspray105K/yr -11.6%6.8% conv.
got2b glued150K/yr -24.6%12.8% conv.
travel hairspray52K/yr +47.4%11.3% conv.
hair spray for women59K/yr -5.3%8.7% conv.
hairspray strong hold58K/yr -4.1%13.5% conv.
mini hairspray32K/yr +53.6%11.6% conv.
travel size hairspray34K/yr +36.3%7.5% conv.

What reviews say buyers love and hate about Hairspray

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews

Quality-Overall13%

“Amazing quality”

Value For Money12%

“Not expensive”

Smell11%

“The fragrance is lovely too”

Hair Styling8%

“Holds hair beautifully”

Ease Of Use6%

“Very handy”

What buyers complain about

50% of reviews

Residue8%

“White residue”

Hair Related8%

“Got this today absolutely rubbish does hold hair at all”

Smell6%

“I found the smell very strong”

Adhesion/Stickiness6%

“a bit sticky”

Quality-Overall5%

“Not as good as advertised”

Hairspray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

24%

2Smell

11%

3Defective Material/Parts

11%

4Adhesion/Stickiness

11%

5Value For Money

Common Hairspray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hairspray 48/100 on Amazon United Kingdom — Skip it. The niche generates £928K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -2.0% over the last 90 days.