hairspray
Skip itPrices mostly outside the sweet spot ($1.21–$7.76) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Market size
Great£928K£928K/yr · 2.0M searches
Review moat
Okay2,510.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£3.40avg listing price — sweet spot $15–$100
Price range
Bad£1.21–£7.76cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hairspray is a £928K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hairspray market data
- Units sold / yr
- 250K–300K
- avg 10,000–12,500/product
- Revenue / yr
- £850K–£1.0M
- units × avg price
- Conversion rate
- 13.6%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 58%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
131
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
3%
- Got2B30%
- WELLA27%
- L'Oreal Paris15%
- TRESemmé11%
- Wella Professionals9%
- Schwarzkopf5%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top hairspray search terms
- hairspray628K/yr
- hair spray575K/yr
- hairspray women129K/yr
- tresemme hairspray105K/yr
- got2b glued150K/yr
- travel hairspray52K/yr
- hair spray for women59K/yr
- hairspray strong hold58K/yr
- mini hairspray32K/yr
- travel size hairspray34K/yr
Top hairspray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
got2b Glued Blasting Freeze Hairspray 300 ml Glued Hairspray for up to 72h Ultra Strong Hold Hairspray got2b For Extreme Hairstyles Vegan Formula
Got2B£3.574.7★12,525 rev
Silvikrin Classic Hairspray Firm Hold 75 ml
WELLA£1.214.5★625 rev
TRESemmé Extra Hold Hairspray 24-hour frizz control for a smooth finish 400 ml
TRESemmé£3.564.7★676 rev
WELLA Silvikrin Hairspray Maximum Hold 400 ml (Pack of 1)
Wella Professionals£3.394.6★3,547 rev
WELLA 250 ml (Pack of 1) Shockwaves Hairspray Ultra Strong Power Hold 250ml
WELLA£2.494.6★3,328 rev
Newest
by launch date
John Frieda Frizz Ease Moisture Barrier Hairspray 75ml
John Frieda£2.84101 rev
Schwarzkopf Hairspray Power 250ml with Caffeine Hold Level 5 Hair Styling Hairspray for All Hair Types Long-Lasting Power Hold Vegan Formula*
Schwarzkopf£2.47329 rev
Schwarzkopf Hairspray Volume 250ml Hold Level 4 Hair Styling Hairspray for Fine Hair Volume Vegan Formula
Schwarzkopf£2.58317 rev
got2b Glued Wax Stick 50g Long-Lasting Styling Wax Stick Clear Hair Wax Stick for Slick Looks On the Go Non-Greasy Hair Pomade to Tame Flyaways Strong Hold Vegan Formula*
Got2B£3.69616 rev
LOréal Paris Elnett Hair Spray for Damaged Hair Strong Hold & Shine Hairspray Enriched with Ceramides Up to 48h Natural Strong Hold Protects from Hair Frizz 200ml
L'Oreal Paris£3.23192 rev
Trending
90-day click momentum
LOréal Paris Elnett Hair Spray for Dull Hair Strong Hold & Shine Hairspray Enriched with Vitamin E Up to 72h Natural Strong Hold Protects from Hair Frizz 200ml
L'Oreal Paris£3.174.5★
John Frieda Frizz Ease Moisture Barrier Hairspray 75ml
John Frieda£2.844.2★
LOréal Paris Elnett Hair Spray for Damaged Hair Strong Hold & Shine Hairspray Enriched with Ceramides Up to 48h Natural Strong Hold Protects from Hair Frizz 200ml
L'Oreal Paris£3.234.5★
Silvikrin Classic Hairspray Firm Hold 75 ml
WELLA£1.214.5★
Silvikrin Classic Hairspray Maximum Hold 75 ml
WELLA£1.664.4★
What buyers say about hairspray
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Not expensive”
“The fragrance is lovely too”
“Holds hair beautifully”
“Very handy”
“Does the job”
“Used this for years”
“A handy size”
“Great wax stick”
“Great for my fine hair”
What buyers complain about
“White residue”
“Got this today absolutely rubbish does hold hair at all”
“I found the smell very strong”
“a bit sticky”
“Not as good as advertised”
“Small”
“Bit misleading”
“does not hold that strong”
“Not overly keen on this, It makes your hair look greasy and not nice, had to wash my hair after use”
“it is very difficult to remove”
Top return reasons
Common questions
- Is hairspray profitable to sell on Amazon United Kingdom?
- The niche generates £928K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the hairspray niche?
- 7 brands and 131 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in hairspray?
- Top complaints mined from reviews: Residue, Hair Related, Smell. The return rate is 0.1%.
- When does demand for hairspray peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the hairspray niche?
- Listings span £1.21–£7.76; the average listing price is £3.40 (sweet spot $15–$100). The average incumbent carries 2,511 reviews — the moat a new listing must climb.