hairdressing kit
Worth a lookShows a sweet-spot price point ($46.13 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Incredible£46.13avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£13.37–£119.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good955.07avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good£339K£339K/yr · 200K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hairdressing kit is a £339K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
hairdressing kit market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £231K–£277K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #164
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 27%
- Out of stock
- 3.9%
- Avg brand age
- 37 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
219
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 91%
Open market
0%
- BaByliss55%
- BABYLISS FOR MEN31%
- BaBylissPRO14%
- Birch1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top hairdressing kit search terms
- babyliss trimmer88K/yr
- babyliss hair clippers16K/yr
- babyliss clippers22K/yr
- babyliss beard trimmer for men20K/yr
- babyliss beard trimmer14K/yr
- babyliss clipper7K/yr
- babyliss hair clippers for men6K/yr
- babyliss mens beard trimmer5K/yr
- babyliss pro clippers6K/yr
- babyliss mens hair clippers5K/yr
Top hairdressing kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BaByliss Super-X Metal Series Cordless Hair Clipper - Japanese Steel Blades 10 Comb Attachments 2 Tapered Guides Lithium Battery Digital Display Metal Body Black 7700U
BaByliss£49.634.4★1,414 rev
BaByliss Super Stubble XTP Beard Trimmer - Cordless & Waterproof Stubble/Beard Trimmer 24 Length Settings (0.4-5mm) Gifts for Men Blue & Rose Gold 7898DU
BABYLISS FOR MEN£41.214.4★3,580 rev
BaByliss Pro Super Motor Professional Skeleton Trimmer Cord/Cordless use Long Lasting Rechargeable Lithium Battery Powerful Motor Precise Steel Blade Silver/Black
BaBylissPRO£87.284.3★1,089 rev
BaByliss PowerLight Pro Clipper Cordless or Corded Hair Clippers for Men 8 cutter guides 1-8 Rechargeable Grooming Set Blue 7498CU
BABYLISS FOR MEN£20.824.4★3,095 rev
BaBylissPRO Cordless Super Motor Hair Clipper and Trimmer Professional Mens Grooming Set Precision Japanese Steel Blades 6 Guides Cutting Grades 1-6 BAB8705U Black
BaByliss£110.404.1★634 rev
Newest
by launch date
BaByliss Lithium Power Hair Clippers Cordless Quick Charge Taper Level 0.5-25mm 8 Comb Guides (0.8-25mm) and Storage Bag Lithium Power Japanse Steel Blades E812U
BaByliss£31.7316 rev
Beard Trimmer Men Hair Clippers Men Electric Shavers with Zoom Wheel(1-10mm) Cordless Hair Clippers with Battery Indicator Electric Razor USB Rechargeable Facial Hair Trimmer Body Hair Grooming Kits
Birch£16.932,315 rev
BaByliss Super-X Stubble Trimmer - Waterproof Beard Trimmer with Japanese Steel Blades Motorised Length Control (0.45mm) Digital Display Lithium-Ion Power 90-Minute Runtime S996U
BaByliss£55.2996 rev
BaByliss Lithium Power Beard Trimmer Cordless Grooming Kit with Stainless Steel Blades Nose & Ear Trimmer 14 Cutting Lengths (0.510mm) USB Charging 80-Minute Runtime T812U
BaByliss£19.0985 rev
BaByliss Super-X Metal Series Cordless Hair Clipper - Japanese Steel Blades 10 Comb Attachments 2 Tapered Guides Lithium Battery Digital Display Metal Body Blue/Gold E992U
BaByliss£59.37106 rev
Trending
90-day click momentumBaByliss Super-X Metal Series Cordless Hair Clipper - Japanese Steel Blades 10 Comb Attachments 2 Tapered Guides Lithium Battery Digital Display Metal Body Blue/Gold E992U
BaByliss£59.374.3★
BaByliss PowerLight Pro Clipper Cordless or Corded Hair Clippers for Men 8 cutter guides 1-8 Rechargeable Grooming Set Blue 7498CU
BABYLISS FOR MEN£20.824.4★
BaByliss Graphite Precision Hair Clipper for Men Cordless Hair Clippers with 160Minute Run Time Fast Charge Professional Japanese Steel Blades 8 Comb Guides Hard Storage Case Black E987U
BaByliss£41.694.3★
BaByliss Super-X Metal Beard & Stubble Trimmer - Professional Grooming Tool with Japanese Steel Skeleton T-Blade Digital Display Lithium-Ion Power 5-Hour Cordless Runtime Waterproof Design T996U
BaByliss£54.644.1★
BaByliss 10-in-1 Titanium Multi Grooming Kit for Men Beard Trimmer Body Groomer Nose & Ear Trimmer Cordless 60-Min Runtime Precision Blades Adjustable Comb Guides Washable Heads 7255U
BABYLISS FOR MEN£17.834.2★
What buyers say about hairdressing kit
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality”
“Excellent value for money”
“Simple to use”
“Great battery”
“quick to charge”
“works as advertised”
“Solid adjustments”
“Not too heavy”
“The functionality is excellent:”
“Solid build and easily adjustable”
What buyers complain about
“Didnt charge”
“Broke after 2 months”
“Poor quality”
“doesn't work as needed”
“Bad bad battery”
“expensive item comes like this”
“This is far more troublesome to use”
“Not fit for purpose”
“blades aren't sharp”
“If the product has been updated then the pictures should be too”
Top return reasons
Common questions
- Is hairdressing kit profitable to sell on Amazon United Kingdom?
- The niche generates £339K/yr across 30 tracked products. 90-day search growth is -14.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the hairdressing kit niche?
- 4 brands and 219 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hairdressing kit?
- Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 2.5%.
- When does demand for hairdressing kit peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the hairdressing kit niche?
- Listings span £13.37–£119.92; the average listing price is £46.13 (sweet spot $15–$100). The average incumbent carries 955 reviews — the moat a new listing must climb.