hair wax womens
Skip itPrices mostly outside the sweet spot ($3.02–$9.71) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay£107K£107K/yr · 199K searches
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,927.59avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.30avg listing price — sweet spot $15–$100
Price range
Bad£3.02–£9.71cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hair wax womens is a £107K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hair wax womens market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £95K–£126K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
104
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
15%
- Redone38%
- Gummy16%
- ORS11%
- Shine 'n Jam9%
- Creme of Nature6%
- ICAN LONDON6%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 12.6×
Top hair wax womens search terms
- edge control97K/yr
- red one hair wax34K/yr
- edge gel9K/yr
- edge control gel for afro hair11K/yr
- red one hair gel10K/yr
- the red one hair gel8K/yr
- redone hair wax6K/yr
- red one gel4K/yr
- edge control gel7K/yr
- edges gel4K/yr
Top hair wax womens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Redone Hair Gel Wax 150ml Strong Hold & Shine | Edge Control & Styling Gel | Men & Women | Non-Sticky Finish for All Hair Types
Redone£7.184.4★1,525 rev
Gummy Styling Wax 150 ml Ultra Hold
Gummy£5.044.5★10,687 rev
ORS Olive Oil Edge Control Hair Gel - 64g/2.25oz For Hair Strengthening Infused With Olive & Sweet Almond Oil For Extra Hold Shining & Moisturizing
ORS£3.024.1★1,942 rev
Proam Ampro Shine N Jam Konditionierungsgel Extra Hold 4 oz (Pack of 1)
Shine 'n Jam£5.264.5★16,899 rev
Redone Black Aqua Hair Wax for Men Ultra Strong Hold Gel Wax | Professional Barber Grade | Wet Look & Edge Control Finish | 150 ml
Redone£7.394.4★404 rev
Newest
by launch date
wodemate Edge Control Gel 128g Maximum Firm Hold Edge Control Stying Wax Edge Smoother 24 Hour Long-Lasting for 4C Black Hair Non-Greasy No Flaking No White Cast
wodemate£7.8831 rev
Redone Black Aqua Hair Wax for Men Ultra Strong Hold Gel Wax | Professional Barber Grade | Wet Look & Edge Control Finish | 150 ml
Redone£7.39404 rev
Redone Hair Gel Wax 150ml Strong Hold & Shine | Edge Control & Styling Gel | Men & Women | Non-Sticky Finish for All Hair Types
Redone£7.181,525 rev
Mielle Rosemary & Mint Edge Control Gel - Strong Hold Hair & Edge Gel for Women & Men - Infused with Biotin Coconut & Babassu Oil to Encourage Longer Healthier Hair 57 ml (Pack of 1)
Mielle Organics£4.95118 rev
AllDay Locks Edge Gel | Extreme Hold Edge Control Gel | No Flaking Itching or Split Ends | Long Lasting Style for Braids Locks Twists Cornrows | 5 oz
AllDay Locks£9.7113,256 rev
Trending
90-day click momentumAllDay Locks Edge Gel | Extreme Hold Edge Control Gel | No Flaking Itching or Split Ends | Long Lasting Style for Braids Locks Twists Cornrows | 5 oz
AllDay Locks£9.714.6★
Redone White Aqua Hair Wax for Men | Bright White Ultra Strong Hold Gel Wax | Full Force Finish | Professional Barber Grade | Wet Look | 150 ml
Redone£7.234.4★
RedOne Aqua Hair Wax Blue 150 ml | Ultra Hold | Bubblegum Scent | Hair Gel Wax for Men & Women | Long Lasting Shine & Maximum Control | Non-Sticky | Professional Hair Styling Product
Redone£7.364.6★
Creme of Nature Argan Oil From Morocco Perfect Edges Extra Firm Hold 63.7 g
Creme of Nature£5.334.3★
got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula
Got2B£3.654.4★
What buyers say about hair wax womens
What buyers praise and complain about, mined from review topics.What buyers love
“Great producT”
“The bubblegum fragrance is fresh and cool and leaves a great smell on the hair all day”
“exactly what I wanted”
“It holds well”
“a great price”
“Great hold not to sticky”
“It is easy to use”
“Good hold”
“has easy application”
“Great product if you like a very slick hold on your hair not good when it rains though as it washes out”
What buyers complain about
“Leaves a white flakey residue”
“but unfortunately it doesn't do the job”
“To gluey for me returned”
“Pointless choosing a colour”
“the hold of the hair is TERRIBLE”
“Too expensive now”
“Bit stiff”
“Not much hold”
“Has no hold”
“Dries very crusty”
Top return reasons
Common questions
- Is hair wax womens profitable to sell on Amazon United Kingdom?
- The niche generates £107K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the hair wax womens niche?
- 12 brands and 104 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in hair wax womens?
- Top complaints mined from reviews: Residue, Functionality-Overall, Adhesion/Stickiness. The return rate is 0.1%.
- When does demand for hair wax womens peak?
- Demand peaks in Jan–Dec; the busiest month runs 12.6× the quietest.
- What does it cost to enter the hair wax womens niche?
- Listings span £3.02–£9.71; the average listing price is £6.30 (sweet spot $15–$100). The average incumbent carries 4,928 reviews — the moat a new listing must climb.