hair wax stick
Skip itPrices mostly outside the sweet spot ($3.07–$9.28) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£293K£293K/yr · 495K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,845.46avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.57avg listing price — sweet spot $15–$100
Price range
Bad£3.07–£9.28cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hair wax stick is a £293K/yr Amazon United Kingdom market (495K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hair wax stick market data
- Units sold / yr
- 50K–60K
- avg 3,000–4,000/product
- Revenue / yr
- £279K–£334K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 5.0%
- Avg brand age
- 32 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 flat
Sellers
50
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
11%
- Got2B24%
- TIGI23%
- HQDA15%
- Samnyte10%
- Iridescent10%
- QinZiEn7%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.5×
Top hair wax stick search terms
- hair wax stick156K/yr
- hair stick62K/yr
- wax stick90K/yr
- wax stick hair26K/yr
- hair slick stick19K/yr
- hair wax stick womens23K/yr
- hair stick for flyaways17K/yr
- hair wax stick for kids16K/yr
- slick stick17K/yr
- hair glue stick12K/yr
Top hair wax stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
got2b Glued Wax Stick 50g Long-Lasting Styling Wax Stick Clear Hair Wax Stick for Slick Looks On the Go Non-Greasy Hair Pomade to Tame Flyaways Strong Hold Vegan Formula*
Got2B£3.694.3★616 rev
Bed Head by TIGI Hair Wax Stick Professional Hair Styling Wax Strong Hold Styling Stick for Slick Back Glued Hair Flyaway Control and Texture Non-Sticky Semi-Matte Finish 75g
TIGI£6.164.4★21,702 rev
AnWoor Hair Wax Stick Styling Wax for Smooth Wigs Slick Stick for Hair Non-greasy Styling Hair Pomade Stick for Flyaways Edge Frizz Hair - 2.7 Oz Yellow 75 g (Pack of 1)
Iridescent£4.234.2★1,232 rev
Hair Wax Stick & Slick Back Hair Brush Set Non-greasy Styling Wax Stick Slick Back Brush for Smoothing Flyaways & Frizz Styling Comb Set - Bun Accessories for Women Teen Girls
Samnyte£6.504.4★8,881 rev
Hair Wax Stick & Pink Brush Set -Versatile Hair Styling Kit Long-Lasting Anti-Frizz Non-greasy Wax Stick for Women Girls (75g Pack)
HQDA£5.924.4★1,079 rev
Newest
by launch date
Kitsch Hair Wax Stick for Women & Men - Anti-Frizz and Fly Away Hair Tamer No Residue Hair Finishing Stick | All Day Hold Styling Product - 75g
Kitsch£9.281,106 rev
Hair Wax Stick for Flyaways Hair Stick for Flyaways & Frizz with Shea Butter Hair Finishing Stick Wax Stic/k Ha/ir H/air Stick for Flyaw/ays Wax Repair Sti/cks Non-Greasy & Strong Hold Ha/ir St/ick
QinZiEn£3.0748 rev
Kids Hair Wax Stick 2-in-1 Styling & Comb Design Moisturizing & Non-Greasy Formula for Easy Styling. Compact and Portable Gentle Hold for All Hair Types Suitable For Both Adults And Children
Beauthink£5.2438 rev
got2b Glued Wax Stick 50g Long-Lasting Styling Wax Stick Clear Hair Wax Stick for Slick Looks On the Go Non-Greasy Hair Pomade to Tame Flyaways Strong Hold Vegan Formula*
Got2B£3.69616 rev
Hair Wax Stick Wax Stick for Hair Slick Stick for Hair Non-greasy Styling Hair Pomade Stick Strong Hold Makes Hair Look Neat and Tidy (small)
shiyalan£3.51304 rev
Trending
90-day click momentumKitsch Hair Wax Stick for Women & Men - Anti-Frizz and Fly Away Hair Tamer No Residue Hair Finishing Stick | All Day Hold Styling Product - 75g
Kitsch£9.283.8★
Hair Wax Stick & Slick Back Hair Brush Set Non-greasy Styling Wax Stick Slick Back Brush for Smoothing Flyaways & Frizz Styling Comb Set - Bun Accessories for Women Teen Girls
Samnyte£6.504.4★
Hair Wax Stick for Flyaways Hair Stick for Flyaways & Frizz with Shea Butter Hair Finishing Stick Wax Stic/k Ha/ir H/air Stick for Flyaw/ays Wax Repair Sti/cks Non-Greasy & Strong Hold Ha/ir St/ick
QinZiEn£3.073.9★
Kids Hair Wax Stick 2-in-1 Styling & Comb Design Moisturizing & Non-Greasy Formula for Easy Styling. Compact and Portable Gentle Hold for All Hair Types Suitable For Both Adults And Children
Beauthink£5.244.3★
Hair Wax Stick & Black Hair Brush Versatile Hair Styling set Hair Wax Stick for Hair Edge Frizz Control Anti-Frizz Non-greasy Broken Hair Styling (75 g (Pack of 1) Black)
HQDA£6.024.4★
What buyers say about hair wax stick
What buyers praise and complain about, mined from review topics.What buyers love
“Really good hair product”
“Easy to use”
“The stick is a practical applicator”
“It is worth the money”
“Makes hair smooth”
“As described”
“it smells nice”
“Effective holds well”
“Great for home stilling your hair”
“Works well”
What buyers complain about
“does make hair slightly greasy”
“This doesn't work well at all”
“Did not stick”
“The tools are cheap and low quality,”
“Don't waste your money, it's not worth it.”
“Hard to use”
“when you use other products before applying it can leave a white residue so be careful”
“Very misleading and disappointing”
“Product Is Water Base so unwanted for me as Hair is Straightned”
“Break easy”
Top return reasons
Common questions
- Is hair wax stick profitable to sell on Amazon United Kingdom?
- The niche generates £293K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the hair wax stick niche?
- 10 brands and 50 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in hair wax stick?
- Top complaints mined from reviews: Oily/Greasy, Functionality-Overall, Adhesion/Stickiness. The return rate is 0.1%.
- When does demand for hair wax stick peak?
- Demand peaks in Sep; the busiest month runs 1.5× the quietest.
- What does it cost to enter the hair wax stick niche?
- Listings span £3.07–£9.28; the average listing price is £5.57 (sweet spot $15–$100). The average incumbent carries 3,845 reviews — the moat a new listing must climb.