Hair Wax

Shoppers searched for this 460K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £276K a year.

Searches, last 12 months

460K

Growth, 90 days vs prior 90

+0.3%

Conversion, latest week

9.4%

Market size, estimated

£276Ka year

Peak month

March1.4× the quietest month

Top search term

hair wax242K searches a year

Listings sell for £6.38 on average, from £2.66 to £16.22. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £6.38 that is £5K to £6K a year per listing.

Average price

£6.38under the $15 to $100 sweet spot

Price range

£2.66–£16.22

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

£5K–£6K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #19 within Styling Products. It carries 3,513 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

98%

Out of stock, average day

2.4%

Average rank

#19in Styling Products

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,513per listing

Listings tracked

42

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

67 months