hair waver
Worth a lookShows a sweet-spot price point ($19.99 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great£19.99avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great£9.42–£42.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Good1,278.43avg incumbent reviews — the moat a new listing must climb
Market size
Good£373K£373K/yr · 674K searches
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hair waver is a £373K/yr Amazon United Kingdom market (674K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hair waver market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £300K–£400K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 17.4%
- Avg brand age
- 37 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
104
Top-5 brand share
51%
Top 20: 97%
Top-5 click share
38%
Top 20: 84%
Open market
43%
- BESTOPE MIX13%
- TYMO12%
- Revlon12%
- Remington7%
- BESTOPE RAY7%
- AISEELY6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×
Top hair waver search terms
- hair waver296K/yr
- wave curling iron49K/yr
- hair wavers for short hair49K/yr
- mermaid hair waver35K/yr
- beach waver hair curler31K/yr
- hair wavers for medium hair25K/yr
- waver21K/yr
- mermaid waver15K/yr
- hair wavers for long hair23K/yr
- hair waver for short hair18K/yr
Top hair waver products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Revlon Wave Master Jumbo Waver (Three-Prong Jumbo Barrels Tourmaline Ceramic Coating 30 Heat Settings Up to 190C) RVIR3056UK
Revlon£29.264.5★2,160 rev
TYMO ROVY Hair Waver Crimper - Hair Curler Deep Waver Curling Iron Ionic Curling Wand with Ceramic Tourmaline Barrel for Women Anti-Scald Quick & Easy Dual Voltage Pink 25mm
TYMO£42.584.2★13,885 rev
Remington PROluxe 4-in-1 Hair Waver Creates 4 different Wavy Styles (Adjustable Barrel OPTIheat Technology Long-Lasting Results PRO+ 185C Healthier Styling 30 Second Heat Up 150C-210C) CI91AW
Remington£30.034.5★496 rev
3 Barrels Hair Curler - 25mm Curling Iron Tongs Hair Waver Mermaid Waves Wand Beach with 2 Temperature Control Quick Heating for Long or Short Styling
LAYADO£17.774.1★3,380 rev
flintronic Hair Curler 3 Barrels Curler Ceramic Curling Iron Wand Hair Wavers with Two Gear Temperature Control 25mm Curling Tongs Crimping Bubble Styling Tool
flintronic£13.264.1★564 rev
Newest
by launch date
4 in 1 Adjustable Wave Curling Iron - 22/25/32/38mm Ionic Beach Waver Hair Curler with Ceramic Electrical Coating Anti-Scald 30S Heat Up Digital Display 4 Temperature(140C-210C) Rose Gold
BESTOPE MIX£24.6594 rev
25mm Hair Waver 3 Barrel Beach Wavers Curling Iron Small Ceramic Curling Wand 2 Temperature Settings (150-210C) Fast Heating with Heat Resistant Glove Rose Gold
BESTOPE RAY£14.9819 rev
4 in 1 Adjustable Wave Curling Iron - 22/25/32/38mm Ionic Beach Waver Hair Curler with Ceramic Electrical Coating Anti-Scald 30S Heat Up Digital Display 4 Temperature(140C-210C) Black+Rose Gold
BESTOPE MIX£24.11255 rev
Hair Waver Crimpers for Women- 3 Barrels Hair Curler with Adjustable Temperature Ceramic Waver Mermaid Culer for Long and Short Hairs Dual Voltage
BESTOPE MIX£14.5138 rev
Hair Waver Crimper with Smart Timers - Hair Curler with 15s Rapid Heat 80M Ionic Deep Waver Curling Iron Anti-Scald Shell for Effortless Beach Waves on All Hair Types Dual Voltage 25mm (Black)
CrazyMar£26.9761 rev
Trending
90-day click momentum4 in 1 Adjustable Wave Curling Iron - 22/25/32/38mm Ionic Beach Waver Hair Curler with Ceramic Electrical Coating Anti-Scald 30S Heat Up Digital Display 4 Temperature(140C-210C) Rose Gold
BESTOPE MIX£24.654.3★
UKLISS Hair Waver Mini Crimper Pro Beach Waves Curler Beginner-Friendly 3 Barrels Mermaid Waver Lightweight & Compact Wave Curling Iron Crimpers for Women Double Voltage
UKLISS£19.555.0★
Hair Waver Crimpers for Women- 3 Barrels Hair Curler with Adjustable Temperature Ceramic Waver Mermaid Culer for Long and Short Hairs Dual Voltage
BESTOPE MIX£14.514.2★
Hair Waver Crimper with Smart Timers - Hair Curler with 15s Rapid Heat 80M Ionic Deep Waver Curling Iron Anti-Scald Shell for Effortless Beach Waves on All Hair Types Dual Voltage 25mm (Black)
CrazyMar£26.974.5★
4 in 1 Adjustable Wave Curling Iron - 22/25/32/38mm Ionic Beach Waver Hair Curler with Ceramic Electrical Coating Anti-Scald 30S Heat Up Digital Display 4 Temperature(140C-210C) Black+Rose Gold
BESTOPE MIX£24.114.2★
What buyers say about hair waver
What buyers praise and complain about, mined from review topics.What buyers love
“Simple to use”
“Overall, good quality for the price and a solid gift choice”
“Great price”
“Better than expected”
“not heavy”
“Does the job well”
“Perfect weight and size”
“Also appreciate the design”
“Looks sturdy and comes well presented with adjustable temperature and locking feature is useful for travelling”
“easy-to-use tool for creating soft”
What buyers complain about
“Gets incredibly hot”
“Absolutely rubbish”
“Not as easy as I thought”
“Waste of money”
“This product was heavy”
“Burnt chemical smell on hair for weeks”
“did return as the style didnt suit my hair”
“Doesnt switch on”
“Burnt chemical smell on hair for weeks”
“after using it only a handful of times it blew up whilst I was using it”
Top return reasons
Common questions
- Is hair waver profitable to sell on Amazon United Kingdom?
- The niche generates £373K/yr across 35 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (59/100).
- How competitive is the hair waver niche?
- 23 brands and 104 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in hair waver?
- Top complaints mined from reviews: Heating, Quality-Overall, Ease Of Use. The return rate is 4.0%.
- When does demand for hair waver peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the hair waver niche?
- Listings span £9.42–£42.58; the average listing price is £19.99 (sweet spot $15–$100). The average incumbent carries 1,278 reviews — the moat a new listing must climb.