Hair Waver

Shoppers searched for this 674K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £373K a year.

Searches, last 12 months

674K

Growth, 90 days vs prior 90

-2.7%

Conversion, latest week

2.8%

Market size, estimated

£373Ka year

Peak month

December2.2× the quietest month

Top search term

hair waver296K searches a year

Listings sell for £19.99 on average, from £9.42 to £42.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £19.99 that is £5K to £10K a year per listing.

Average price

£19.99inside the $15 to $100 sweet spot

Price range

£9.42–£42.58

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£5K–£10K

Returns

4.0%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #52 within Styling Tools. It carries 1,278 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

17.4%

Average rank

#52in Styling Tools

Average rating

4.13 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,278per listing

Listings tracked

35

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months